Overview
Executive-level speakers provide new strategies and unique insights to start nurturing and converting more quality leads. With three days of networking and content featuring the top experts in lead gen and performance marketing, there is nothing else like LeadsCon.
Who Should Attend?
LeadsCon is attended by all business segments with high levels of attendance coming from 25 main verticals including mortgage/lending, insurance, fintech, EDU, legal, home services, and healthcare.
The Most Purchase Authority of Any Industry Event
The primary business types that attend LeadsCon include Lead Buyers (End Users), Agencies, Affiliates, Aggregators, Investment/VC/Financial, Lead Gen/Marketing/Marketing Services Companies, Lead Sellers, Networks, Technology Solutions Providers.
Targets Over Everything
Accomplishing BIG things seldom happens by accident. Companies and operators who consistently produce exceptional performance outcomes typically share a common thread: they frame and define the outcome for the work they’re doing it before they set about their path. When targets are the center of focus, teams become more nimble, creative, and resourceful in reaching them.
Neal Ghosh will share the most critical elements of target-setting and provide examples of how to best manifest a target in a strategic plan.
This session is a deep dive into how companies set their North Star target and make sure the investment they make in reaching it is founded in analytical and operational rigor. Neal will draw on his time leading Amazon.com’s innovation center and driving rapid-scale innovation in a venture-backed startup incubator.
Hitting Targets: Operational Project Management and Governance
Having a well-defined target is a critical first step. Aligning the people, workstreams and resources necessary to hit it is what will underwrite any team’s success.
Blair Merlino will provide a step-by-step roadmap for the management and governance process necessary to drive performance in a highly consequential operating environment.
This session is designed to help big dreamers become serious doers. Blair will draw on project management and accountability practices of the world’s fastest growing organizations and the US Special Operations units he helped lead in Afghanistan.
Leading the Charge: Single-Threaded Growth Leadership
Every great success we’ve ever seen was achieved by a cast of contributors gathered around a central project leader. This individual must be accountable for the project’s overall success, with a cast of contributing workstream owners supporting the mission.
Evan Allen will provide the critical elements for forming a minimum viable team to drive a new initiative’s performance.
This session will provide tactical leadership content for achieving strategic wins in a business of any size, at any stage. Evan will draw on his time as a top-performing founder within this project management framework.
Don’t miss this kick-off workshop on Monday, which will provide tactical and strategic ideas & insights across social, search, email and more that will help you:
● Improve your existing campaigns
● Test new tactics and launch new channels
● Prepare for the changing marketing landscape
With the number of tools and tactics at our fingertips, marketing today is amazingly powerful yet, increasingly complex. And things are changing quickly – what is working great today may fail tomorrow. Join this fast-paced workshop and learn from experts specific ways you can improve your existing campaigns, explore new channels and grow your business for the future. The team will spend 10-20 minutes on more than 10 focus areas showing examples of great campaigns, common mistakes, recommended tactics, and how you can implement them yourselves.
Performance marketers might have more in common with politicians than you may think: you both need a proven, foolproof marketing system to succeed in today’s tumultuous marketplace. The stakes have always been high, but with so much economic disruption in the world, they’re even higher now – and we can all feel it.
What if the key to future success lies in a simple and secret marketing approach that presidents use to get elected and startup companies use to become billion-dollar unicorns? What if you could use this approach to convert customers in half the time, eliminate your financial risk, and secure huge profits? If you’re interested in learning more about how to reimagine your marketing formula to maximize revenue in the years ahead, then you won’t want to miss this year’s kick-off keynote featuring insight from the author of The Undefeated Marketing System, Phillip Stutts!
The insurance and mortgage industries play a critical role in the larger US economy. This session will take a closer look at how those markets are faring and what marketers and sales execs at leading lenders and carriers are doing to navigate the uncertain economic and regulatory environment.
HEAR. The latest trends in connecting lead gen, performance marketing and engagement across social media channels
LEARN. How brands are leveraging social media to drive leads, sales and ROI
SEE. Real case studies of social lead gen in action
GET. Tangible insights and best practices you’ll be able to take back to the office and begin using immediately
The pandemic and macroeconomic challenges have been hard on the industry for a myriad of reasons. As interest rates increased, insurance carriers have de-risked their portfolios, resulting in a sizable decrease to Confie’s sales funnel and increased challenges getting quality leads. This case study takes a look at how Confie firmed up measurement and reporting, helping to improved quality control signals to focus marketing efforts on revenue producing sales
All mortgage lenders are responding to the high-interest rate environment with some form of “pivot-to-purchase.” Some focus on retaining their portfolio, others by rapidly scaling their lead purchase operations, and others do both. The typical lender sales motion is measured in hours and days. Generating more loans in the current hyper-competitive purchase market requires a more complex and nimble sales motion built around both speed for today’s transactions and the process and system flexibility to nurture and convert leads over a much longer time horizon. In this session, we will discuss the four key drivers of success at Truist as they implemented their pivot to purchase in 2022:
This year’s [email protected] program will include insights from leading industry experts around the importance of first party data due to increasing privacy regulations and consumer consent initiatives. We’ll share strategies and tools that marketers can use to ensure their data is clean, complete, and connected. This year’s program will wrap with a look at the current trends shaping our business and what we can expect moving forward.
Lenders and industry executives realize how dire having the right lead gen and conversion strategy in place is to your business in today’s market. Mortgage professionals cannot miss this session featuring insights from across the mortgage services spectrum!
Change it up in 2023! What should you be doing differently to reach and convert more prospects? You can’t expect to have your outreach be the same as it was last year… the world of outbound is changing too quickly. Hear from this panel of call center experts on how to be prepared for the year ahead and hit your goals.
We will discuss:
Between assessing new tech and managing campaigns, today’s marketing and sales execs have so many responsibilities to juggle in 2023 – but chief amongst them is driving growth. This panel will give you a cross-industry perspective of the latest proven tactics that are generating measurable results!
If you’re like most home services marketing or sales execs, you’re probably looking for better ideas to keep lead flow equal, in an ebb-and-flow seasonal business. Chris Cubbage will share his approach to this and assessing the lifetime value of a lead.
When ZUCA expanded from ice skating and professional makeup rolling bags into disc golf carts and achieved majority market share as a late entrant in a crowded market, they pursued an unlikely path in sports marketing – social media-amplified community building via sponsorship of amateur players, not pros.
What does this have to do with lead-gen for consumer services and financial products? ZUCA found a way to create “Relevant Intercepts” to accelerate awareness and consideration that leads to conversion.
If you are selling a considered purchase like mortgage, insurance or home services, you’ll need to harness the power of Relevant Intercepts to gain the attention and consideration of consumers who aren’t looking. Once you’ve defined what these Relevant Intercepts are, and where/how to serve them up, you can expand your reach through digital marketing and automated outreach.
In this can’t-miss session, you’ll learn how to:
Visual storytelling is the best way to communicate with your customers. Stand out in crowded feeds and make a memorable impact using visual content that showcases your brand and your story with personality and polish. Visual content like infographics, interactive microsites, explainer videos, and bite-sized microcontent make your message clear and engaging wherever your audience sees it.
This session will focus on why visual storytelling matters and how you can use it to make a difference in your—and your clients’—marketing. We’ll discuss and share examples of unique, innovative ways to bring even the most complex data and stories to life with visuals. Using HealthStream, the #1 advisor for developing and empowering people to deliver the highest quality of care, as a case study, we’ll review key campaigns that leveraged visual storytelling and the impact visual content has had on key engagement metrics.
If you’re on a quest to bring in more leads with lead magnets, nurture sequences that convert, and paid social media campaigns, you do not want to miss this Wednesday session! In this session, discover Jason Hunt’s “secret sauce” for crafting lead magnets that customers simply can’t ignore.
You’ll learn:
Marketers and sales execs love data and analytics, so why is it so hard to get an honest assessment of their own lead generation capabilities? This panel covers how to do just that and unlock a critical component to establishing profitable and attainable growth goals in 2024.
The turnout was AMAZING!
LeadsCon 2022 was a great show.
Already looking forward to the next one.
Enjoyed meeting so many great people in the industry.
THE place to make connections with #leadgeneration colleagues.
It’s what conferences are all about – connecting!
My team is likely netting a new lead source as I type this comment.
What an absolute ace of a place!
To say it was a great event would be an understatement!
We can’t wait to exhibit again next year! Great people & great event!
Interested in speaking at a future LeadsCon program? While the March 2023 program is set, please reach out to Ian McRae at [email protected] for more details on how to get involved in upcoming events.
Get in front of thousands of lead buyers. Gain brand recognition. Grow your pipeline and sales.
Contact Andrew Katz at [email protected] for exhibit and sponsorship opportunities.
3799 South Las Vegas Boulevard
Las Vegas, NV 89109
LAST DAY TO BOOK YOUR HOTEL IS FEBRUARY 9!
Rooms are going quickly! Make sure to use this link to reserve your room at the MGM for the following discounted rates:
The discounts and room block expire February 9, 2023. Please note, the deadline will NOT be extended, so it is important to book before the deadline.
The event’s official hotel room block is valid for March 11–16. To make a reservation for nights outside this window, please call the hotel directly to add on to your existing reservation.
The resort fee includes the following:
Discounted Airfare
United:
To make flight reservations online please click on discount code ZMP8143788
MileagePlus members earn valuable miles for their travel when using the Meetings discount code.
You may also call United Meetings Reservation Desk Monday – Friday at (800) 426-1122 for booking assistance. Booking fees are waived for Meeting reservations. International customers may contact their local United Reservation Desk.
Delta: (Two Options to Choose From)
Option 1
Delta Air Lines is pleased to offer special discounts for Access Intelligence
You may also call Delta Meeting Network® at 1.800.328.1111* Monday–Friday, 7:00 a.m. – 7:30 p.m. (CT) and refer to Meeting Event Code NM27R
*Please note there is not a service fee for reservations booked and ticketed via our reservation 800 number.
Option 2
Delta Air Lines is pleased to offer special discounts for Access Intelligence
Please click here to book your flights.
You may also call Delta Meeting Network® at 1.800.328.1111* Monday–Friday, 7:00 a.m. – 7:30 p.m. (CT) and refer to Meeting Event Code NM27R
*Please note there is not a service fee for reservations booked and ticketed via our reservation 800 number.
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