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Tuesday | March 22
Welcome & Opening Remarks
- Ian R. McRae, Director, Content, LeadsCon
Tim Burke Pioneer Award Presentation
Opening Keynote: How to Attract Consumers & Supercharge the Marketing Experience
Ken Schmidt knows a thing or two about going full throttle with marketing performance. As a former executive with Harley-Davidson Motor Company, he played an active role in one of the most celebrated turnarounds in corporate history – and got paid to ride motorcycles. After leaving Harley-Davidson, Schmidt took an ownership position with a highly successful Chicago-based marketing firm, VSA Partners. In addition to Harley-Davidson, VSA serves a virtual who’s who of the world’s best-known brands. His latest book, “Make Some Noise: The Unconventional Road to Dominance,” teaches how to improve business and personal competitiveness and is shared from his, as always, extraordinarily unexpected point of view. We’re thrilled to bring Ken Schmidt to Las Vegas as this year’s opening keynote. Take a moment today to start planning your trip to LeadsCon to ensure to don’t miss critical insight from Ken and the 2022 speaking faculty.
- Ken Schmidt, Former Executive and Author of "Make Some Noise: The Unconventional Road to Dominance", Harley-Davidson Motor Co.
A defining feature of the last two years is that circumstances have forced companies and consumers to rely on digital technology like never before. Many have estimated that digitization and technological adoption has accelerated by 10 years due to the disruptions in the economy since 2020. Join some of the industry’s leading MarTech companies and advertisers as they discuss the ways in which new and evolving technologies can enhance customer experience and improve outcomes for consumers and businesses alike.
Exhibit Hall Open
Consumer Mortgage Shopping: Looking Back to Determine What Will Change in 2023
The mortgage industry has seen a ton of technology adoptions over the last decade of Digital Mortgage innovation. In recent times B2C consumer engagement on apps like Facebook, Tik-tok and more can be more valuable for consumer engagement. 2022 can be your best year in consumer direct! Come grab a seat for this session and jot down insider tips and tricks to improve conversion on lead gen with enriched consumer engagement.
AI & Machine Learning: What Tech is Really Making a Difference in LeadGen?
With the proliferation of new technologies, the barrier of entry around AI is lowering, which opens a lot of opportunities for marketers. In this session, you’ll learn how to leverage AI in marketing to action your acquisition campaigns, unlock new channels for testing, accelerate revenue, and increase customer lifetime value.
The Questions You Should Be Asking Your Dialer Manager to Boost Profits
As a leader of an outbound dialing operation, your bottom line is the number one thing on your mind…but what if you are not asking the right questions to improve your business. Let us help.
Convoso’s CEO, Nima Hakimi will sit down with call center experts to find out all the questions you should be asking to boost your profits, productivity, and take your operation to the next level.
Achieving Compliance in the Rapidly Evolving Higher Education Regulatory Landscape
The recent political shift is fueling renewed calls for consumer-centric regulations that govern how institutions market to and recruit traditional and non-traditional students. This session will explore the various challenges institutions face when deploying marketing and enrollment management efforts, and how to ensure these efforts are fully aligned with both regulatory mandate and institutional objectives. Specifically, this session will take a deep dive into compliance best practices and how to achieve complete alignment across all internally and externally managed marketing efforts.
Evolve the way you look at leads. As consumers demand unique experiences and control over their personal data, you need to reach them in a privacy-compliant way without sacrificing customer experience. Creating personalized messaging across channels, throughout the customer journey, continues to get more complex, but we’re here to simplify things.
It starts with building the most complete profile of the customer: where they are right now in their lives and the identifiers to reach them across a variety of channels.
Layer on top of that real-time behavioral data and predictive models to reach those most likely to convert the moment they are in-market for your product or service.
In this session, you will gain the insight you need to change the way you acquire and market to customers.
- Develop strategies to improve lead conversions and lifetime value.
- Learn how to find, reach, and target your best quality leads.
- Unlock the value of layering on real-time in-market intelligence at the individual level at scale.
Call originators and lead generators are experiencing a decline in call answer rates as consumers grow skeptical of calls that are increasingly tagged as robocalls or spam. How do organizations engage with their prospects when consumers don’t trust the communications?
Regulators and phone carriers have introduced solutions to protect consumers, but the unintended consequences have been SPAM tagging and/or blocking of legitimate calls.
Join Chris Clark, Contact Center Solutions Market Consultant with Neustar, a TransUnion Company, as he discusses innovative strategies and solutions that have proven to optimize outbound communications, including:
- Registering phone numbers across all major carriers from a single platform to prevent tagging and blocking
- Utilizing branded call display – a new solution that drives answer and conversion rates
- Understanding and incorporating consumers’ individual preferences to improve first call answer rates and reduce overall attempts
- Incorporating best practices for coordinated omnichannel contact attempts
- Chris Clark, Account Executive, Neustar
Compliance and Omni-Channel Marketing Strategies for Growing Brands
Every touchpoint with your customer needs to be positive and ideally according to their preference. Using omni or multi-channel marketing brands now have the power to be profitable and permissible.
But how do you engage with leads across channels while maintaining compliance standards? What are the best methods to manage the customer’s experiences in and around highly regulated communication channels?
Join Arvell Craig, Director of Compliance Services from Contact Center Compliance and Bastian Cowsert, Performance Marketing Leader at American Standard Brands to dive deep into Compliance and Omni-Channel Marketing Strategies for Growing Brands.
In this presentation, attendees will walk away learning:
- Most efficient and lowest risk strategies to keep customers engaged and continually coming back
- The biggest compliance risks to avoid across each channel
- Ways to profitably maintain engagement and avoid regulatory scrutiny
An Inconvenient Truth About Auto/Home Insurance Monetization
Insurance is the most efficient and effective sector in the lead generation space. Even so, we aren’t optimizing the value when matching auto/home insurance shoppers with the right insurance providers. The key stakeholders – consumers, lead sellers and lead buyers – stand to gain with emerging data sources and technology that will optimize the experience (and monetization). A growing number of performance marketers are beginning to recognize that curating insurance providers based on a consumer’s preferences and the performance of individual carriers against those preferences is how we’ll deliver the best auto/home insurance CX. To learn more about how to capitalize on this movement, join our panel of experts who will discuss what to expect in 2022 and beyond.
The Home Services Landscape Reboot: What’s Changed and What to Expect in 2023 and Beyond
This session will provide you with an overview of how large manufacturers and installers have evolved throughout the pandemic and how these massive changes will impact the future of home services marketing and sales.
- What major changes have transpired in the past two years and affected large brands
- How those changes have affected business near- and long-term
- What we can expect going forward in 2023 and beyond
- How the home services consumer has changed and what we see as the next evolution of the customer journey
- Will e-sales overtake in-person sales?
Launch, Grow, & Scale: The Lifecycle Roadmap for Building a Successful Performance Marketing Business
The 10 Best Customer Behavior Triggers You’ve Never Heard Of
While you want people to engage with your marketing, science says that your customers and prospects are often on autopilot. They don’t “make” decisions, they default to automatic, reflexive, hardwired responses. Social scientists have documented 200+ of these decision defaults. While you’ve probably never heard of most, some impact when people click, who they believe, and what they buy.
Attending this session will enable you to discover how to use them as triggers – and significantly increase the likelihood people will do exactly what you want and gain a competitive advantage.
- Discover surprising ways to trigger hardwired human behaviors to get the digital behavior you want – automatically
- Find out which scientifically proven copy and design tactics make people open, read, click, and respond without thinking
- See lots of examples from different verticals and channels that demonstrate how you can easily add these tactics to your campaigns
- Nancy Harhut, Chief Creative Officer, HBT Marketing
Tapping Into Empathy To Drive LTV: How A Diverse Workforce Can Enhance ROI
No matter where you are in the customer journey, messaging can make the difference between strong LTV or a high unsubscribe rate. Messaging that is timely, relevant and reflects the mindset and values of your audience is essential. Learn why diversity in the workforce can greatly contribute to understanding, nurturing, converting and retaining your customers of today and tomorrow.
Mortgage Industry Focus: How Will the Shift in Originations Impact LeadGen?
In this session you will learn from a panel of experts on the changing landscape of mortgage lending and how smart mortgage lenders, lead providers, and data providers are positioning themselves to success in a dynamic market.