Lead scoring is a critical component when purchasing leads or generating organic leads via media campaigns. But many marketers and sales executives struggle with how to use scoring to optimize acquisition channels and prioritize leads in their sales funnel. LeadsCon has put together this in-depth webinar to give you a comprehensive overview with market experts to guide you through the most critical aspects of lead scoring.
You will learn:
- Creating the Optimal Lead Scoring Model: Determining the proper factors and criteria that should be considered when assigning scores to your leads
- Data and Analytics: Discovering how to collect, analyze, and apply your lead and sales data to fuel and refine your lead scoring model
- Real-World Success Stories: Gain insights from industry experts and customer case studies that highlight the transformative impact of effective lead scoring on sales and marketing efforts.
This webinar will cover some of the most important questions that Enterprise Marketers should address when considering implementing a Lead Scoring (or “Grading”) solution for their business.