Is this your first LeadsCon?  Come join us and your fellow first-timers for this special primer to learn how you can make the most of your time here in Las Vegas.

This fireside chat will cover data-driven marketing strategies, emerging industry trends, customer-centric approaches, the role of technology, and insights on macro factors driving the market.  Hear first-hand perspectives from Chad Kreutz, President of American Standard Home Services and Jeff Barnes, SVP & GM at Modernize Home Services as we discuss:

The Evolution of Lead Generation: Explore the changing landscape of lead generation and how organizations can adapt to stay ahead in a dynamic market.

Data-Driven Marketing Strategies: Uncover the power of data in shaping marketing strategies and learn how American Standard leverages data analytics for targeted and effective campaigns.

Emerging Industry Trends: Gain a firsthand perspective on the latest trends shaping the industry and discover how forward-thinking companies are positioning themselves for success.

Customer-Centric Approaches: Understand the importance of putting the customer at the center of your marketing efforts and discover strategies for building lasting relationships in a competitive marketplace.

The Role of Technology: Dive into the technological advancements that are revolutionizing marketing practices and learn how American Standard embraces innovation to stay at the forefront of the industry.

Insights on Macro Factors Driving the Market: Gain valuable insights into the macroeconomic factors influencing the market and how organizations can navigate uncertainties for sustained growth.

This session cannot be missed!  Be sure to register today to start mapping your schedule at LeadsCon 2024.

Navigating the landscape of the customer acquisition industry is a constant challenge, with shifting regulations, emerging players, and evolving technologies.  Don’t miss this insightful session which will cover: 

• State of the customer acquisition industry; see how trends have evolved and what’s new
• Impact of the new FCC regulations on explicit consent
• AI/automation becoming a centerpiece
• How leading marketers are revamping their sales funnels by strategically integrating e-commerce/direct purchase flows

Want to transform your search marketing into a customer acquisition machine?  Join industry leader ADT and their partner Centerfield as they dissect the data-driven search strategy that increased their sales by 20% and saved $3.7 million.

Learn how to:

• Attract high-value leads: Discover how ADT prioritized quality over quantity through personalization, and adapt this approach to your industry.
• Craft personalized experiences: Uncover ADT’s winning formula of transparency, clear communication, and cutting-edge technology to create genuine connections with your target audience.
• Go beyond basic personalization: Explore dynamic, data-driven customer journeys that adapt to individual needs in real-time.
• Achieve cost-effective success: Learn ADT’s optimization strategies to maximize your budget and achieve significant results without breaking the bank.

Calling all mortgage professionals!  Join our Birds of a Feather mortgage discussion group and connect with like-minded individuals who share your goals for growth in the market.  In this exclusive forum, you’ll have the opportunity to engage in insightful conversations, exchange valuable tips and strategies, and forge meaningful connections with peers who understand the unique challenges and opportunities of our industry.  Whether you’re a seasoned expert or just starting out, our community provides a supportive environment where you can learn, grow, and thrive together.  Don’t miss out on this invaluable resource to expand your network, gain valuable insights, and take your business to new heights.

In this panel session, industry experts dive into the strategies reshaping lead generation.  We’ll explore cutting-edge tactics, data-driven insights, and innovative technologies driving optimal growth.  From leveraging AI for targeted outreach to harnessing the power of personalized content, discover how to stay ahead in the competitive landscape.  Gain actionable insights and elevate your lead generation game to drive sustainable business success.

In this illuminating session, we will explore the pivotal role of FCC rulings in compliance and its profound impact on the evolving digital landscape for lead generators. As we venture further, our expert panelists will dissect the intricacies of testing marketing models, providing invaluable insights into advanced AB testing methodologies and strategies that will define success in 2024.

 Moreover, we’ll delve into the critical aspect of analytics, unraveling the power of data-driven decision-making in shaping effective lead generation strategies. The financial implications of these methodologies will also be thoroughly examined, offering a comprehensive understanding of the economic landscape that lead generators will navigate. Attendees can expect to gain actionable knowledge and strategic foresight, equipping them with the tools necessary to thrive in the ever-changing world of lead generation in 2024. Join us as we unveil the opportunities and challenges that lie ahead, paving the way for success in this dynamic digital era.

Join us for a lively discussion among our industry leaders which will explore the nuances of assessing lead quality across various channels and industries. From distinguishing between high-quality leads to implementing tailored growth tactics, this session will arm you with actionable insights to optimize your lead generation efforts. Whether you’re a seasoned marketing pro, sales exec, or a business owner looking to enhance your growth strategies, this session promises invaluable perspectives to propel your success!

With tighter budgets, marketers are still faced with the need to acquire new customers in the face of economic uncertainty. Doing so calls for more effective and efficient strategies for identifying, evaluating, and developing lead opportunities. 

During this session, we will explore how marketers can drive more quality into the lead. We will look at:

• Refining lead qualification strategies that leverage fraud and identity insights to reduce the amount of phony leads
• Applying personal asset information to better understand the financial ability/stability of a lead 
• Segmenting leads based on meaningful lifestyle and behavioral characteristics

Learn how to drive higher-quality leads using real-time consumer insights, including precise wealth, life events, and real estate data. In this session, Windfall’s Co-Founder and COO, Dan Stevens, will explore:

• The changing digital marketing ecosystem and macroeconomic trends
• Modern use cases for real-time people data with Windfall’s new API
• Best practices for data-driven persona development
• AI strategies to enhance lead quality and conversion

Massive New FCC Rulings and Potential Legislation Are SHOCKING TCPAWorld—Here is Everything You Need to Know RIGHT NOW to Stay Compliant! This session will dive deep into the intricacies of the FCC’s orders regarding the new 1-1 consent rules, the new revocation rules, and other regulatory developments like the Do Not Disturb Act massively impacting the lead generation industry.  Don’t miss out on this exclusive opportunity to gain a comprehensive understanding of the new TCPA rules and compliance strategies for your lead generation practices from the Czar and Queenie of TCPAWorld.com! 

Calling all insurance professionals!  Join our Birds of a Feather insurance discussion group and connect with like-minded individuals who share your goals for growth in the market.  In this exclusive forum, you’ll have the opportunity to engage in insightful conversations, exchange valuable tips and strategies, and forge meaningful connections with peers who understand the unique challenges and opportunities of our industry.  Whether you’re a seasoned expert or just starting out, our community provides a supportive environment where you can learn, grow, and thrive together.  Don’t miss out on this invaluable resource to expand your network, gain valuable insights, and take your business to new heights.

Immerse yourself in a dynamic exploration of the affiliate marketing landscape with our industry’s trailblazers!  Uncover the secrets to cultivating a successful network and learn to achieve unparalleled quality and scale through transparency, leveraging cutting-edge technology and strategic partnerships for agility in a rapidly evolving marketing ecosystem.

Unlock the full potential of your marketing endeavors by honing your expertise in channel and partnership diversification, ensuring that your efforts are optimally distributed across a spectrum of platforms and mediums. Explore insights into the pivotal role of Gen AI, and discover new and innovative approaches your peers are taking to grow their businesses.

– Competitors, Partners & Frenemies: Examining ways to support those in your affiliate network

– Achieving quality and scale through transparency; how to lean into technology and partnerships that make you more flexible and nimble for a rapidly changing marketing ecosystem

– The impact of the FCC’s ruling on the affiliate marketing space

– Optimizing channel diversification

– Understanding how developments in Gen AI can enhance your affiliate content strategy

Schedule:

• Opening Presentation: State of Affiliate Marketing
• Industry Panel Discussion
• Moderator-led Group Discussions
• Short Refreshment Break
• Group Discussions Continue

This panel explores the six most significant opportunities and threats facing marketing and sales pros.  From leveraging AI-powered tools for hyper-targeted campaigns to grappling with privacy concerns and regulatory hurdles, experts will discuss strategies for maximizing opportunities and mitigating risks.  Join us for an insightful discussion that promises actionable insights for staying ahead in the lead gen arena.

• Gain insights into leveraging AI-powered tools effectively to create hyper-targeted marketing campaigns.
• Understand the evolving landscape of privacy concerns and regulatory hurdles, and strategies to navigate them while maintaining trust and compliance.
• Identify the most significant opportunities and threats in lead generation, and practical approaches to maximize opportunities and mitigate risks.
• Explore innovative strategies for adapting to changing consumer behaviors and preferences, ensuring sustained success in lead generation efforts.
• Take away actionable insights from industry experts that will enable you to supercharge your growth and stay ahead of your competitors.

Dive into a dynamic showcase where industry experts and innovators present their cutting-edge solutions in lightning-fast sessions.  Harnessing the power of brevity, these speed demos offer a rapid-fire exploration of the latest tools, strategies, and technologies revolutionizing lead generation.  From AI-driven analytics to personalized marketing automation, each demo delivers actionable insights and practical tips to supercharge your lead generation efforts.  Engage with top-tier vendors and network with fellow attendees as you discover new avenues for capturing and converting leads!  Here’s the schedule:

2:30 p.m. – Arbeit

2:35 p.m. – RRDB L!VE

2:40 p.m. – CallTrackingMetrics

2:45 p.m. – Heyflow

2:50 p.m. – Marketcall

2:55 p.m. – VanillaSoft

3:00 p.m. – OnScript AI

3:05 p.m. – Convoso

4:00 p.m. – FullThrottle

4:05 p.m. – Regal 

4:10 p.m. – NobelBiz

4:15 p.m. – ZeroBounce

4:20 p.m. – LeadsPedia

4:25 p.m. – Taboola

4:30 p.m. – LeadsPedia

A brand’s sales and marketing funnels are unique to their company and should work together, while always evolving. These marketers will share how they determine focus and objectives, and how they generate leads, define, and evaluate their leads. What is a lead? When is a lead a lead? Learn the nuances and find out how they view leads, nurture quality leads with laser focus on conversion. Marketers continue to collect more data than ever before. Learn innovative approaches to mining for actionable drivers. Hear what kind of data is surprisingly proving most valuable in converting leads. Full-funnel marketing approach and omnichannel focus is critical but what might be getting lost here? Micro vs. macro lens views offer different perspectives. Learn what the true value of lead scoring is to emerging and established brands. 

• What are these marketers doing to reach their target audience, while always testing and expanding that core audience?
• What channels should be considered that may be overlooked? Where might dollars be left on the table?
• What about brand-building activation efforts and yielding direct sales impact?  
• First-touch, last-touch, multi-touch, incrementality  – pros and cons of attribution approaches?
• The lower funnel often receives most of the focus where results are concerned. Why are these marketers focused on the entire marketing funnel for growth?
• Where should the greatest focus be placed in the marketing funnel?
• What platforms are changing up the leads process?
• How can AI implementation be beneficial in your lead cycle?

Calling all home services professionals!  Join our Birds of a Feather home services discussion group and connect with like-minded individuals who share your goals for growth in the market.  In this exclusive forum, you’ll have the opportunity to engage in insightful conversations, exchange valuable tips and strategies, and forge meaningful connections with peers who understand the unique challenges and opportunities of our industry.  Whether you’re a seasoned expert or just starting out, our community provides a supportive environment where you can learn, grow, and thrive together.  Don’t miss out on this invaluable resource to expand your network, gain valuable insights, and take your business to new heights.

Lawmakers kept the lead gen industry on its toes in 2023 and many industry participants are wondering just how to build the next iteration of products that will survive the next waves of regulatory change.  This session dives into strategies for developing lead generation products that align with FCC, CFPB, and DNC regulations.  Learn from the industry’s leading legal experts about how to build compliant and effective lead gen products, ensuring regulatory adherence without sacrificing innovation.  Don’t miss this opportunity to stay ahead in the evolving landscape of lead gen compliance, where staying a step ahead of your competitors could mean all the difference!

Join us for LeadsCon’s DEI Meet Up with support from Blacks in Performance Marketing!  This session kicks off with an interactive panel discussion and then transitions into informal networking.

Breaking Barriers: Creating Opportunity Through Diversity for Performance Marketing Companies

This engaging panel discussion will explore the importance of diversity within performance marketing companies. Panelists will facilitate discussions about personal journeys and experiences with diversity in the workplace, sharing insights on how diversity impacts company culture, innovation, and overall success. The session will delve into the significance of embracing diversity and creating an inclusive environment where all employees feel valued and empowered. Attendees can expect to leave with practical recommendations and strategies for enhancing diversity and inclusivity within their organization.

We can imagine, find, create, and accomplish just about anything we want to on the internet. We might even say it’s limitless, But, what if you lost your sight? How would you navigate the web? Blind professional athlete, Justin Salas talks about those limitations and creating a more limitless digital world through accessible design. 

Join us for a solutions-focused panel, where you’ll learn from best-in-class market leaders about how they built a fully operational and successful end-to-end ACA marketplace solution in less than 4 months. Launched in late July with three sales agents and 25 policies written, this dynamic partnership grew exponentially to 50+ agents and over 26,000 policies written by December. Creating new revenue opportunities in the highly competitive OEP marketplace by combining best-in-class technology, data and traffic, built on a foundation of trust, you’ll learn how industry leaders from three complementary companies collaborated for mutual success. 

In this session, attendees will gain the following valuable takeaways:

• How to maximize mutual growth & value while driving efficiencies
• Transparent collaboration from strategy to marketing execution
• The importance of diversified media throughout the endeavor
• Creating consistency & predictability in an unpredictable market
• Lessons learned to apply to new initiatives

Start your day on the right foot with this year’s Breakfast Briefing!  Everybody needs to get leads, it’s what you do with them that impacts performance.  Join us for this session to learn how you can do more with your leads to realize your growth goals. 

Discover insights from top industry growth experts on navigating increasing regulations, combating predatory marketing, and understanding the economics of bad leads. Explore the role of AI in meeting evolving consumer expectations and gain valuable insights into the future of insurance marketing and sales.  This engaging panel of experts will provide critical insights around:

• Increasing regulations
• Predatory marketing & deception
• The economics of bad leads
• AI & evolving consumer expectations
• The future of insurance marketing and sales

Unlock the secrets to capturing Gen Z and Millennial markets with cutting-edge lead generation strategies.  In this dynamic panel discussion, we’ll take a look into the mindset of today’s digitally savvy youth and learn actionable techniques to engage and convert them into loyal customers.  Discover innovative approaches tailored to the unique preferences of these demographics, from social media tactics to personalized content creation.  Equip yourself with the tools to elevate your brand’s reach and drive substantial growth in the competitive landscape.

Delve into how cutting-edge AI technologies are revolutionizing mortgage lending!  Discover the secrets to generating high-converting leads through AI-driven algorithms, optimizing borrower-lender matches, and boosting conversion rates.  Learn from industry leaders about harnessing AI’s predictive capabilities to streamline the mortgage process and enhance customer satisfaction.  Don’t miss this opportunity to unlock the potential of AI in transforming mortgage lending into a more efficient, personalized, and successful endeavor.

Delve into a comprehensive exploration of strategies tailored specifically to optimize lead generation in collaboration with call centers.  From enhancing call center training to recalibrating your tactics, this session offers actionable insights to maximize lead quality, quantity, and conversion rates.  Learn our industry experts as they share real-world examples and case studies, providing you with the tools and tactics necessary to harness the full lead-generating power of call centers.  Don’t miss this opportunity to elevate your lead generation efforts and drive unparalleled growth!
 
 
 

Join Margaret for this strategic overview of the elements that all campaigns should include to catch a prospect’s eye in a crowded digital environment and improve conversion of form fills.

Learn the 5 specific criteria you should use to ensure your lead generation campaigns or the campaigns you are buying leads from are driving the most leads for your investment.  Stay ahead of user expectations by keeping your campaigns fresh and modern!

This must-attend power panel of industry experts will dissect the intricacies of lead generation metrics, exploring which key indicators truly drive success in today’s rapidly evolving marketplace.  From conversion rates and cost per lead to engagement quality and lead scoring algorithms, our panelists will share insights, strategies, and best practices for maximizing your lead gen efforts.  Whether you’re a seasoned marketer seeking to refine your metrics approach or a newcomer looking to navigate the metrics maze, this discussion promises to equip you with the knowledge and tools needed to optimize your lead generation campaigns and create monster growth!

Can’t reach your leads?  You certainly are not alone. The lack of trust in the phone channel due to robocalls, spam and fraud have resulted in a massive decline in call answer rates for lead generators. How can you engage with your prospects when consumers won’t answer your call? 

Regulators and phone carriers have introduced solutions to protect consumers, but the unintended consequences are incorrectly SPAM tagging and/or blocking legitimate calls. What if you could simplify, streamline, and accelerate connectivity and let your prospects know that is really your company that is calling?

Join Chris Clark, Director Trust and Identity at TransUnion and Daniel Sims, Vice President Customer Experience at VanillaSoft as they discuss how Trusted Call Solutions have proven to optimize answer rates for accelerating lead contact.

 The discussion will focus on the latest best practices for organizations trying to effectively reach consumers including:

• How do you stop your calls from being mislabeled?
• Why are rotating numbers not effective?
• When being the first to contact a lead is important, how do you increase the chances they answer your call?
• How do I know the best time to call to improve first-call answer rates and reduce overall attempts?

YouTube alone generated $9 billion in Q4 of 2023. The Google-owned site has more than 2 billion users and is second largest social network (after Facebook). On a daily basis, more than a billion hours of content is consumed by people around the world. No doubt, YouTube is a large opportunity for advertisers.

While video content has generally been for brand building, see how lead generators are using video ads for performance marketing. Get the fundamentals on finding relevant traffic segments, engaging them and qualifying them for your product. See how creative is a large part of the success and understand how you can produce direct response videos on a regular basis. Come to this panel and learn the block-and-tackle tactics for immediate application into your marketing campaigns.

Key Takeaways:

• Get insights on marketing angles, hooks and creatives that disrupt leads and drive them into engagement
• Review landing pages and funnels used to generate calls and/or capture leads
• See how experts use a production process to constantly develop fresh video creatives
• Understand key settings, account optimizations and creative specs to focus on the most qualified traffic sources