Lead Management: Buy It or Build It?

Webinar — Lead Management: Build It or Buy It

It’s an age-old question that direct advertisers and others grapple with: “Is it better to buy a lead management solution or build one myself”? This question becomes more complex as you consider all your current and future channels—calls, web leads, clicks, emails, and more. It’s easy to become lost in a sea of sales pitches and promises as you make your decision. But you don’t need to lose your way to find the right solution! With this webinar, you’ll have the opportunity to hear from experts who know both sides of the “buy or build” debate. Delve into how different businesses face this question and the benefits and challenges they weigh of building their own proprietary lead system. You’ll also understand why others decide to shop the market for the right software solution—and get real-world examples across different verticals.

Get answers to the following questions:

  • What motivates a business to build their own lead system?
  • What are the pros and cons of taking a “build it” approach?
  • Why do others decide to utilize existing software solutions?
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