This interactive panel discussion will explore how leading companies like DaBella and Empire Today are navigating the evolving landscape of lead generation. Hear from industry experts as they share their insights on:

• Optimizing lead acquisition strategies: Strategies for capturing high-quality leads while adhering to evolving regulations like the TCPA.
• Building customer trust: Leveraging data ethically and transparently to build strong customer relationships.
• Improving lead quality and conversion rates: Implementing effective lead scoring models and nurturing programs.
• The future of lead generation: Exploring emerging technologies and best practices for success in the years to come.

Don't miss this strategy-packed Power Hour session to kick-off your LeadsCon experience!  Gain valuable insights from industry leaders and discover how to drive sustainable growth while delivering exceptional customer experiences.

In this thought-provoking session, we'll explore the human side of performance marketing leadership. As successful professionals, we have the opportunity—and responsibility—to create positive change. We'll delve into critical self-examination and discuss strategies for building thriving teams that go beyond financial success. How can we leverage our positions to amplify others' voices and create visibility for team members at all levels? We'll explore methods to cultivate courage in ourselves and our teams, fostering an environment where innovation and inclusivity flourish. Most importantly, we'll tackle the bigger question: How can we, as performance marketing leaders, contribute to improving the human condition? Join us for an inspiring conversation about leadership that matters, both in and out of the boardroom.

About Power Hour Sessions: Gain a critical edge at LeadsCon by kicking off your experience with LeadsCon Power Hours!  These high-impact sessions, featuring industry-leading experts, will equip you with the knowledge and strategies to navigate the evolving lead generation landscape.

• Uncover cutting-edge tactics: Learn from top performers and discover innovative approaches to acquire high-quality leads.
• Address critical challenges: Gain insights on overcoming obstacles like regulatory changes, privacy concerns, and evolving consumer behavior.
• Network with peers: Connect with fellow marketers and build valuable relationships with industry leaders.

Don't miss this opportunity to gain a competitive advantage.  Join the LeadsCon Power Hours and set the stage for achieving maximum growth in 2025 and beyond!

Join our Industry Hubs to connect with like-minded individuals who share your goals for growth in the market.  This session will cater to the automotive and healthcare industries.  In this exclusive forum, you’ll have the opportunity to engage in insightful conversations, exchange valuable tips and strategies, and forge meaningful connections with peers who understand the unique challenges and opportunities of your industry.  Whether you’re a seasoned expert or just starting out, our community provides a supportive environment where you can learn, grow, and thrive together.  Don’t miss out on this invaluable resource to expand your network, gain valuable insights, and take your business to new heights.

Are you lagging behind aggressive growth goals?  Then you have to join us this April for this very special session with National University and Wrench.ai as they unveil their collaborative journey that transformed National University's growth marketing efforts.

What you'll learn:

• Unlocking AI's Power: Discover how to harness cutting-edge AI technology to personalize marketing campaigns and optimize lead conversion.
• Exponential Growth: Discover how to leverage multiple AI tech providers to build a robust and scalable lead generation ecosystem.
• Data-Driven Decision Making: Learn how National University leveraged data insights to tailor messaging and target ideal demographics.
• Practical Implementation Tips: Walk away with actionable strategies you can immediately implement to boost your own organization’s growth marketing efforts.

National University is the second-largest private, non-profit university in California by enrollment.  Don't miss this opportunity to learn from a proven success story! 

This interactive workshop will equip you with the knowledge and tools to identify, qualify, and nurture high-value leads. Learn proven strategies for:

• Developing robust lead scoring models: Go beyond basic demographics and leverage behavioral data, predictive analytics, and AI to prioritize leads with the highest conversion potential.
• Implementing effective lead nurturing campaigns: Tailor your messaging and engagement strategies to each stage of the buyer's journey.
• Integrating sales and marketing efforts: Foster seamless collaboration between teams to ensure a smooth lead handover and maximize conversion rates.
• Measuring and optimizing lead quality: Track key metrics, analyze campaign performance, and continuously refine your lead scoring models for optimal results.

If you're looking for actionable insights and practical tools to improve lead quality, boost conversions, and drive significant ROI, you cannot miss this session in Vegas!

This brand-led session will enable you to discover how businesses can maintain a strong, cohesive national brand while tailoring lead-generation efforts to meet the unique needs of local franchises.  This session will explore strategies for executing hyper-local campaigns without diluting the brand’s core identity and highlight the role of data analytics in optimizing lead generation, measuring performance, and driving revenue.  Gain actionable insights into balancing strategies to maximize returns and connect with audiences at both the national and local levels.

• Discover how to maintain brand consistency while executing hyper-local lead generation campaigns.
• Learn how to leverage data analytics to optimize performance and drive revenue at both the national and local levels.
• Explore strategies for balancing national brand objectives with the unique needs of local franchises.
• Gain actionable insights to improve lead generation and enhance customer relationships.

HorsePower Brands is a portfolio company of brands in the home services industry delivering first-in-class customer service and experiences.

Marketers don’t fear change. They fear uncertainty. And right now, the lead generation landscape is riddled with it. The FCC’s 1-to-1 consent rule may be dead, but compliance burdens are multiplying. Revocation rules drop in April, forcing businesses to compartmentalize every message while ensuring a single "STOP" doesn’t grind operations to a halt. State laws loom on the horizon, threatening a compliance labyrinth more complex than TCPA ever was. Meanwhile, consumer expectations are evolving faster than the regulations themselves. 

How do you build a strategy that actually works — not just one that avoids penalties but one that sustains growth, drives engagement, and keeps customers happy? 

This session dives into the hidden risks and overlooked opportunities of today’s regulatory shakeup. Our panel — with expertise in legal and consumer data — will break down exactly what lead generators need to know to survive and thrive. 

It’s time to move beyond reactive compliance and take control. Learn how to future-proof your lead generation efforts, redefine consent strategies, and turn regulatory pressure into a competitive advantage. Because in this game, the best marketers don’t just play by the rules — they rewrite them. 

One of the toughest challenges in 2025 is rooted in the struggle to scale organic leads and conversions to realize growth.  This session reveals how to harness the power of AI and data-driven insights to revolutionize your approach and deliver standout results.  The session leaders will explore cutting-edge techniques that will enable you to:

• Align paid search with SEO efforts: Discover how to create synergy between paid and organic strategies to amplify visibility and drive sustainable lead growth.
• Use AI to decode user intent: Understand what your audience truly wants, allowing you to optimize content that attracts high-quality, ready-to-convert leads.
• Optimize for large language models (LLMs): Uncover actionable ways to leverage tools like ChatGPT, Copilot, and AI-driven insights to capture and engage top-of-funnel prospects effectively.
  
  Attendees will walk away with proven strategies and the confidence to turn your organic marketing into a high-performing lead generation engine.  This is a must-attend session for marketers looking to harness AI for smarter, data-driven organic growth.

Discover the keys to fostering enduring growth through our session focused on marketing and customer conversion tactics. In the rapidly evolving digital landscape, marketers, advertisers, entrepreneurs, sales professionals, suppliers, and service providers frequently encounter hurdles in cultivating leads that evolve into loyal clients and customers. This session will equip you with holistic funnel playbooks, focused on generating leads and fostering engagement. Join our team of experienced marketers as they unveil innovative strategies for redefining and refining your marketing funnel. You'll learn how to harness extensive data collection to derive practical insights, enhancing both short- and long-term approaches for brand development and market growth.

• Insights from Data Analysis: Unlock techniques to derive meaningful insights from data to enhance lead generation and conversion. What should you be looking at and what is to be learned?
• Comprehensive Funnel Approach: Learn why an all-encompassing approach, rather than focusing solely on the final stage, drives growth.
• Evaluation Models: Investigate the strengths and weaknesses of various attribution models including first touch, last touch, multi-touch, and incremental.
• Strategic Channel and Messaging: Explore methods for testing and refining channel distribution and messaging for improved outcomes.
• Impact of Brand Initiatives: Understand how brand activation can directly influence sales achievements.

Our panel of experts will also discuss essential metrics for lead generation, such as conversion rates, cost per acquisition, engagement quality, and lead assessment algorithms. Whether you're a seasoned marketing professional looking to enhance your strategy or a newcomer eager to learn, you'll receive valuable insights and best practices to optimize your lead generation approaches. Seize this opportunity to redefine and refine your marketing approach of acquiring and converting leads. Join us to transform your lead generation campaigns into successful ventures.

As the former Head of Innovation at Mattel, Ramy Nassar helps leaders Navigate What's Next in the AI revolution. Through his dynamic, interactive style, he shares powerful insights from transforming one of the world's most recognized brands, demonstrating how AI can revolutionize marketing and customer acquisition while maintaining authentic human connections.

Drawing from his experience driving innovation across a range of industries, Ramy delivers a practical framework for leveraging AI to enhance lead quality and drive unprecedented growth. His presentations blend strategic foresight with tactical implementation, moving beyond theory to show organizations exactly how to succeed with AI. Through real-world case studies and hands-on exercises, participants gain actionable strategies they can implement immediately.

Through practical exercises and interactive experiences, participants will:

• Identify the highest-impact AI opportunities in their marketing operations
• Understand today's essential AI tools and platforms such as ChatGPT, Copilot, Claude, etc.
• Discover proven strategies for enhancing lead quality and conversion rates, across industries
• Leverage predictive analytics for improved customer acquisition
• Measure and optimize AI's impact on marketing ROI
• Uncover and manage the risks of working with AI 

While in demand, call generation for home services is hard and challenging. For one, campaigns are usually zip targeted, dynamically change throughout the day, and/or limited to a handful of states. Second, the buyers are usually small- to medium-sized business who don’t have specialized call centers and/or high LTV. They are also are busy servicing customers to answer calls. Finally, this market is used to buying shared leads and calling them, thus current success is in finding cheap data and automating outbounds. Together, these limit the media buying and call generation opportunity for this industry.

That said, there is traction for specific companies and sub-verticals in home services. Come and listen to this panel of experts to gleam insight on their overall operations and their formula for scale.

Key Takeaways:

• See the marketing mix of home services advertisers – i.e. the percentages of data and calls, share of inbound calls vs outbounds vs transfers, and more.
• Learn the components of a successful call generation campaign: what channels work, the right messaging to deliver, and the optimal conversion event
• Understand the lifecycle for each call, and how they are treated to maximize sales conversion and monetization.

This cross-industry panel discussion explores the evolving landscape of customer engagement in the face of the new FCC 1:1 consent rule.  Our industry leaders will share insights on navigating this complex environment while maintaining a strong customer experience.

Attendees will be able to:

• Build trust and compliance: Implement robust consent management strategies that align with evolving regulations.
• Optimize lead generation: Adapt your campaigns to effectively capture and leverage customer data while respecting privacy.
• Deliver personalized experiences: Create meaningful customer journeys that resonate and drive conversions.
• Future-proof your marketing: Prepare for the evolving regulatory landscape and build a sustainable foundation for long-term success.

Join this insightful discussion to gain actionable strategies for navigating the changing landscape of customer engagement and driving sustainable growth.

R.E.A.C.H. – a Mutual Benefit Corporation – is where responsible enterprises pursue a common objective of ensuring that consumers receive those calls which they have actually consented to and restore consumers’ ability to answer their phone. R.E.A.C.H. has been formed to advance the interests of direct-to-consumer marketers by: i) establishing guidelines, best practices and protections for such companies in order to prevent fraudulent lead sales and reduce the industry-wide damage caused by unwanted robocalls; ii) working to increase contact rates and lower carrier resistance to direct to consumer marketing traffic; and iii) providing education regarding, and advocacy to limit, unfair litigation and media attention targeting such marketing companies.

The days of buying form-fill lists and blindly dialing until you hit are numbered.  Winning businesses know that new realities require new strategies.  Whether it is using bleeding edge AI, blending outbound with inbound strategies, investing into a real-time lead intelligence layer, leveraging the growing ecosystem of value-add services, differentiating by staying ahead of the constant regulatory changes and more; building a sustainable lead generation business needs fresh ingredients.

Join this session to hear our market experts map out the brave new world of lead generation, learn smart strategies from industry leading lead gen entrepreneurs and visualize new solutions in practice from best-in-class technology providers from the ecosystem.

In today’s competitive landscape, timing is everything. In this insightful session, Audra Shue from Deluxe Corporation will explore how B2B and B2C marketers can leverage trigger marketing to connect with prospects at the precise moment they are in the market for their products and services.

Through a mix of direct marketing strategies and an omnichannel approach, attendees will learn how to harness real-time triggers to deliver personalized, high-impact campaigns that drive measurable results. From life milestones like movers, new parents, newly married, to new funding rounds or leadership changes, these triggers create powerful opportunities to engage potential customers with relevant, timely messaging.

Key Takeaways:
•    Understand the role of life event, credit, and business triggers in demand-generation marketing.
•    Learn how to use trigger marketing to improve targeting and conversion rates.
•    Discover how to integrate triggers into direct marketing and omnichannel strategies.
•    Explore real-world examples of brands successfully using trigger marketing.
•    Gain actionable insights on personalization and message timing to maximize engagement.

This session will explore how shifts in consumer purchasing behavior, TCPA regulations, and other factors are rendering third-party lead generation obsolete.  We'll uncover why businesses must invest in first-party branded channels and collaborate with third-party partners and publishers to transition to first-party strategies.

Thor Metals Group is an authorized dealer for the United States Mint, the Royal Canadian Mint, and the Perth Mint.  Thor Metals Group boasts over 18 years of precious metals expertise and some $100 million in precious metals sales.

Discover the secret sauce that’s enabling independent dealers to outshine their name-brand franchise counterparts in today's competitive market. In this insightful session, we will delve into strategic SEO and advanced paid search techniques that can elevate your business to unprecedented success. Gain exclusive, firsthand insights from a top-performing dealership that has masterfully navigated the challenges of the modern market. Equip yourself with practical knowledge and innovative strategies to thrive in the performance marketing arena.

In today's hyper-connected world, reaching your target audience requires a multi-faceted approach. This session will explore the dynamic landscape of direct marketing, examining how to effectively leverage a diverse range of channels to connect with prospects.

We'll delve into:

• Cross-channel strategies: Integrating email, social media (Meta, TikTok, Pinterest), video, streaming, in-app, and in-browser advertising for maximum impact.
• Data-driven targeting: Reaching the right audience at the right time with personalized messages across channels.
• Competitive intelligence: Discovering and reaching prospects who are actively considering your competitors.
• The future of 1:1 marketing: Exploring the latest innovations and how to leverage them for personalized and impactful customer engagement.

This session will provide you with actionable insights and strategies to maximize your reach, drive engagement, and achieve your marketing goals in today's evolving digital landscape.

The assumptions guiding insurance strategies for 2025 have drastically shifted. This session dives deep into the evolving economic and political climate, exploring how emerging challenges are forcing a reevaluation of traditional approaches. We'll examine the specific impact of potential tariffs and their ripple effects on the already volatile claims market, as well as other key factors impacting the insurance sector.

Join us as we analyze:

• The new administration's policy shifts: Understanding the potential implications of proposed tariffs and regulatory changes.
• Claims market volatility: Assessing the factors contributing to rising claims costs and exploring strategies for mitigation.
• Strategic adaptation: How insurance executives are adjusting their plans for the latter half of 2025 to address these evolving challenges.
• Data-driven decision making: Utilizing advanced analytics to navigate uncertainty and optimize risk management.
• Consumer behavior shifts: How economic and political changes are changing consumer behavior and insurance purchasing.

This session will provide insurance executives with actionable insights and strategic frameworks to navigate the uncertainties of 2025 and build resilience in a rapidly changing market.

Join our Industry Hubs to connect with like-minded individuals who share your goals for growth in the market.  This session will cater to the mortgage and EDU industries.  In this exclusive forum, you’ll have the opportunity to engage in insightful conversations, exchange valuable tips and strategies, and forge meaningful connections with peers who understand the unique challenges and opportunities of your industry.  Whether you’re a seasoned expert or just starting out, our community provides a supportive environment where you can learn, grow, and thrive together.  Don’t miss out on this invaluable resource to expand your network, gain valuable insights, and take your business to new heights.

AI is no longer just answering customer questions or predicting sales—it’s operating oil rigs, inventing new materials, and even serving drinks. Join Marc Bernstein for a fun, mind-blowing lunch session exploring the wildest, most surprising AI innovations coming in the next 12 months.

You’ll leave entertained, but also with a new lens on what it’s going to take to grow a business in the AI era. Plus, Marc will show how the partnership between humans and AI can unlock incredible speed, creativity, and growth.

Key Takeaways: 

• 5 shocking AI breakthroughs that will reshape industries (and maybe your job).
• Why AI's speed is its biggest advantage—and how to harness it in your business.
• The secret to AI collaboration: How humans and AI can build faster, smarter, and cooler things together.