Make the most of your time at LeadsCon by downloading the LeadsCon App, scheduling your 1:1 meetings, and 10x your lead gen network!

New to LeadsCon? We’ve got you covered! Join us for a quick but essential overview of the event, designed to help you make the most of your experience. You’ll get insider tips, a guided tour of key areas, and, most importantly, the opportunity to connect with fellow first-timers!

This interactive panel discussion will explore how leading companies like American Standard, All Web Leads, and Empire Today are navigating the evolving landscape of lead generation. We will also have one of the top TCPA attorneys in the industry.  Hear from industry experts as they share their insights on:

• Optimizing lead acquisition strategies: Strategies for capturing high-quality leads while adhering to evolving regulations like the TCPA.
• Building customer trust: Leveraging data ethically and transparently to build strong customer relationships.
• Improving lead quality and conversion rates: Implementing effective lead scoring models and nurturing programs.
• The future of lead generation: Exploring emerging technologies and best practices for success in the years to come.

Don't miss this strategy-packed Power Hour session to kick-off your LeadsCon experience!  Gain valuable insights from industry leaders and discover how to drive sustainable growth while delivering exceptional customer experiences.

In this thought-provoking session, we'll explore the human side of performance marketing leadership. As successful professionals, we have the opportunity—and responsibility—to create positive change. We'll delve into critical self-examination and discuss strategies for building thriving teams that go beyond financial success. How can we leverage our positions to amplify others' voices and create visibility for team members at all levels? We'll explore methods to cultivate courage in ourselves and our teams, fostering an environment where innovation and inclusivity flourish. Most importantly, we'll tackle the bigger question: How can we, as performance marketing leaders, contribute to improving the human condition? Join us for an inspiring conversation about leadership that matters, both in and out of the boardroom.

About Power Hour Sessions: Gain a critical edge at LeadsCon by kicking off your experience with LeadsCon Power Hours!  These high-impact sessions, featuring industry-leading experts, will equip you with the knowledge and strategies to navigate the evolving lead generation landscape.

• Uncover cutting-edge tactics: Learn from top performers and discover innovative approaches to acquire high-quality leads.
• Address critical challenges: Gain insights on overcoming obstacles like regulatory changes, privacy concerns, and evolving consumer behavior.
• Network with peers: Connect with fellow marketers and build valuable relationships with industry leaders.

Don't miss this opportunity to gain a competitive advantage.  Join the LeadsCon Power Hours and set the stage for achieving maximum growth in 2025 and beyond!

Join National University and Wrench.ai for a candid, story-driven masterclass exploring how they’re building an AI-powered ecosystem—one that connects data, tools, and teams to fuel smarter, more human marketing. Learn how to think like a futurist, recognize key signals, and shape your own next-gen growth strategy. 

What You’ll Learn:

• How to Think Like a Futurist: Use signals, strategic foresight, and scenario planning to anticipate emerging trends—then architect adaptive, AI-enabled systems to thrive in what comes next.
• The Power of Human-Centered Intelligence:  Why the future of lead generation goes beyond automation—toward scalable, human-centered experiences powered by contextual intelligence and real-time decisioning.
• The Connected Intelligence Advantage:  See how leading organizations are using a unifying data fabric to break down silos, an AI hub to activate real-time insights, and a connected AI ecosystem to drive personalization, collaboration, and scalable growth.
• Leveraging AI-Driven Performance Marketing: See how National University is applying explainable AI, audience segmentation, and real-time content optimization to improve campaign outcomes across platforms.
• Making Sense of Signals: Learn how to synthesize behavioral, content, and platform signals into a cohesive intelligence layer—revealing the conversion drivers that matter most across the funnel.
• Your AI Starter Toolkit: Get actionable strategies to activate CAPI, build adaptive audience models, and generate context-aware creative that evolves with your data and KPIs.
• Balancing Data & Trust: Explore how transparent data governance, responsible personalization, and user-level control are becoming the foundation for long-term brand equity in AI-powered marketing.

National University is the second-largest private, non-profit university in California by enrollment. Don’t miss this opportunity to learn from real success stories and discover how AI is transforming marketing for good!

This interactive workshop will equip you with the knowledge and tools to identify, qualify, and nurture high-value leads. Learn proven strategies for:

• Developing robust lead scoring models: Go beyond basic demographics and leverage behavioral data, predictive analytics, and AI to prioritize leads with the highest conversion potential.
• Implementing effective lead nurturing campaigns: Tailor your messaging and engagement strategies to each stage of the buyer's journey.
• Integrating sales and marketing efforts: Foster seamless collaboration between teams to ensure a smooth lead handover and maximize conversion rates.
• Measuring and optimizing lead quality: Track key metrics, analyze campaign performance, and continuously refine your lead scoring models for optimal results.

If you're looking for actionable insights and practical tools to improve lead quality, boost conversions, and drive significant ROI, you cannot miss this session in Vegas!

Unlock the potential of two of the most influential consumer demographics: Gen Z and Millennials. This session, led by experts from Snapchat and LendingTree, will provide actionable insights into how to effectively engage these generations and drive significant growth.

We'll explore:

• Understanding the Digital DNA: Dive deep into the unique behaviors, preferences, and values that define Gen Z and Millennials across platforms like Snapchat.
• Data-Driven Strategies: Discover how to leverage data and analytics to tailor your messaging and campaigns for maximum impact.
• Authentic Engagement: Learn how to build genuine connections with these audiences through creative content and innovative marketing strategies.
• The Power of Platform-Specific Insights: Gain exclusive insights into how to leverage platforms like Snapchat and LendingTree to reach and convert these key demographics.
• Real-World Success Stories: Hear from industry leaders about their successful campaigns and strategies for engaging Gen Z and Millennials.

This session will provide you with the tools and knowledge you need to connect with these powerful consumer groups and drive sustainable growth for your business.

This brand-led session will enable you to discover how businesses can maintain a strong, cohesive national brand while tailoring lead-generation efforts to meet the unique needs of local franchises.  This session will explore strategies for executing hyper-local campaigns without diluting the brand’s core identity and highlight the role of data analytics in optimizing lead generation, measuring performance, and driving revenue.  Gain actionable insights into balancing strategies to maximize returns and connect with audiences at both the national and local levels.

• Discover how to maintain brand consistency while executing hyper-local lead generation campaigns.
• Learn how to leverage data analytics to optimize performance and drive revenue at both the national and local levels.
• Explore strategies for balancing national brand objectives with the unique needs of local franchises.
• Gain actionable insights to improve lead generation and enhance customer relationships.

HorsePower Brands is a portfolio company of brands in the home services industry delivering first-in-class customer service and experiences.

Join our Industry Hubs to connect with like-minded individuals who share your goals for growth in the market.  This session will cater to the insurance industry.  In this exclusive forum, you’ll have the opportunity to engage in insightful conversations, exchange valuable tips and strategies, and forge meaningful connections with peers who understand the unique challenges and opportunities of your industry.  Whether you’re a seasoned expert or just starting out, our community provides a supportive environment where you can learn, grow, and thrive together.  Don’t miss out on this invaluable resource to expand your network, gain valuable insights, and take your business to new heights.

After a challenging year requiring massive resources on rapid compliance innovation, the lead generation ecosystem is now tasked with shifting its focus to growing profitability. Lead buyers are now prioritizing product-fit, intent, & customer lifetime value over sheer volume, creating new standards reshaping the lead generation landscape. 

At the same time, despite the FCC’s 1:1 consent order being struck down, stringent compliance & evolutions in consumer experience continue to be challenging needs and gathering accurate & complete data from consumers remains elusive.  In 2025, the industry is tasked to find new ways to more granularly assess quality, maintain compliance, and boost profitability.

Join us for lunch at LeadsCon 2025 for an insightful session where industry veterans will share emerging strategies to leverage revenue-driving data, covering essential elements required to achieve profitability and exploring new data types and strategies set to shape the lead generation industry.

Marketers don’t fear change. They fear uncertainty. And right now, the lead generation landscape is riddled with it. The FCC’s 1-to-1 consent rule may be dead, but compliance burdens are multiplying. Revocation rules drop in April, forcing businesses to compartmentalize every message while ensuring a single "STOP" doesn’t grind operations to a halt. State laws loom on the horizon, threatening a compliance labyrinth more complex than TCPA ever was. Meanwhile, consumer expectations are evolving faster than the regulations themselves. 

How do you build a strategy that actually works — not just one that avoids penalties but one that sustains growth, drives engagement, and keeps customers happy? 

This session dives into the hidden risks and overlooked opportunities of today’s regulatory shakeup. Our panel — with expertise in legal and consumer data — will break down exactly what lead generators need to know to survive and thrive. 

It’s time to move beyond reactive compliance and take control. Learn how to future-proof your lead generation efforts, redefine consent strategies, and turn regulatory pressure into a competitive advantage. Because in this game, the best marketers don’t just play by the rules — they rewrite them. 

One of the toughest challenges in 2025 is rooted in the struggle to scale organic leads and conversions to realize growth.  This session reveals how to harness the power of AI and data-driven insights to revolutionize your approach and deliver standout results.  The session leaders will explore cutting-edge techniques that will enable you to:

• Align paid search with SEO efforts: Discover how to create synergy between paid and organic strategies to amplify visibility and drive sustainable lead growth.
• Use AI to decode user intent: Understand what your audience truly wants, allowing you to optimize content that attracts high-quality, ready-to-convert leads.
• Optimize for large language models (LLMs): Uncover actionable ways to leverage tools like ChatGPT, Copilot, and AI-driven insights to capture and engage top-of-funnel prospects effectively.
  
  Attendees will walk away with proven strategies and the confidence to turn your organic marketing into a high-performing lead generation engine.  This is a must-attend session for marketers looking to harness AI for smarter, data-driven organic growth.

Join our Industry Hubs to connect with like-minded individuals who share your goals for growth in the market.  This session will cater to the Home Services industry.  In this exclusive forum, you’ll have the opportunity to engage in insightful conversations, exchange valuable tips and strategies, and forge meaningful connections with peers who understand the unique challenges and opportunities of your industry.  Whether you’re a seasoned expert or just starting out, our community provides a supportive environment where you can learn, grow, and thrive together.  Don’t miss out on this invaluable resource to expand your network, gain valuable insights, and take your business to new heights.

Discover the keys to fostering enduring growth through our session focused on marketing and customer conversion tactics. In the rapidly evolving digital landscape, marketers, advertisers, entrepreneurs, sales professionals, suppliers, and service providers frequently encounter hurdles in cultivating leads that evolve into loyal clients and customers. This session will equip you with holistic funnel playbooks, focused on generating leads and fostering engagement. Join our team of experienced marketers as they unveil innovative strategies for redefining and refining your marketing funnel. You'll learn how to harness extensive data collection to derive practical insights, enhancing both short- and long-term approaches for brand development and market growth.

• Insights from Data Analysis: Unlock techniques to derive meaningful insights from data to enhance lead generation and conversion. What should you be looking at and what is to be learned?
• Comprehensive Funnel Approach: Learn why an all-encompassing approach, rather than focusing solely on the final stage, drives growth.
• Evaluation Models: Investigate the strengths and weaknesses of various attribution models including first touch, last touch, multi-touch, and incremental.
• Strategic Channel and Messaging: Explore methods for testing and refining channel distribution and messaging for improved outcomes.
• Impact of Brand Initiatives: Understand how brand activation can directly influence sales achievements.

Our panel of experts will also discuss essential metrics for lead generation, such as conversion rates, cost per acquisition, engagement quality, and lead assessment algorithms. Whether you're a seasoned marketing professional looking to enhance your strategy or a newcomer eager to learn, you'll receive valuable insights and best practices to optimize your lead generation approaches. Seize this opportunity to redefine and refine your marketing approach of acquiring and converting leads. Join us to transform your lead generation campaigns into successful ventures.

As the former Head of Innovation at Mattel, Ramy Nassar helps leaders Navigate What's Next in the AI revolution. Through his dynamic, interactive style, he shares powerful insights from transforming one of the world's most recognized brands, demonstrating how AI can revolutionize marketing and customer acquisition while maintaining authentic human connections.

Drawing from his experience driving innovation across a range of industries, Ramy delivers a practical framework for leveraging AI to enhance lead quality and drive unprecedented growth. His presentations blend strategic foresight with tactical implementation, moving beyond theory to show organizations exactly how to succeed with AI. Through real-world case studies and hands-on exercises, participants gain actionable strategies they can implement immediately.

Through practical exercises and interactive experiences, participants will:

• Identify the highest-impact AI opportunities in their marketing operations
• Understand today's essential AI tools and platforms such as ChatGPT, Copilot, Claude, etc.
• Discover proven strategies for enhancing lead quality and conversion rates, across industries
• Leverage predictive analytics for improved customer acquisition
• Measure and optimize AI's impact on marketing ROI
• Uncover and manage the risks of working with AI 

While in demand, call generation for home services is hard and challenging. For one, campaigns are usually zip targeted, dynamically change throughout the day, and/or limited to a handful of states. Second, the buyers are usually small- to medium-sized business who don’t have specialized call centers and/or high LTV. They are also are busy servicing customers to answer calls. Finally, this market is used to buying shared leads and calling them, thus current success is in finding cheap data and automating outbounds. Together, these limit the media buying and call generation opportunity for this industry.

That said, there is traction for specific companies and sub-verticals in home services. Come and listen to this panel of experts to gleam insight on their overall operations and their formula for scale.

Key Takeaways:

• See the marketing mix of home services advertisers – i.e. the percentages of data and calls, share of inbound calls vs outbounds vs transfers, and more.
• Learn the components of a successful call generation campaign: what channels work, the right messaging to deliver, and the optimal conversion event
• Understand the lifecycle for each call, and how they are treated to maximize sales conversion and monetization.

Dive into a dynamic showcase where industry experts and innovators present their cutting-edge solutions in lightning-fast sessions.  Harnessing the power of brevity, these speed demos offer a rapid-fire exploration of the latest tools, strategies, and technologies revolutionizing lead generation.  From AI-driven analytics to personalized marketing automation, each demo delivers actionable insights and practical tips to supercharge your lead generation efforts.  Engage with top-tier vendors and network with fellow attendees as you discover new avenues for capturing and converting leads!  Here’s the schedule:

vanillasoft - 2:30 p.m.
Convoso - 2:35 p.m.
Scale Army - 2:40 p.m.
Balto.io - 2:45 p.m.
LeadsPedia - 2:50 p.m.
MediaGo - 2:55 p.m.
Aloware - 3:00 p.m.
ReWorked.ai - 3:05 p.m.
Webbula - 3:10 p.m.
Regal - 3:15 p.m.
macpayments - 3:20 p.m.

This cross-industry panel discussion explores the evolving landscape of customer engagement specifically diving into consent management, communication compliance and tech stack influence on conversions.  Our industry leaders will share insights on navigating this complex environment while maintaining a strong customer experience.

Attendees will be able to:

• Build trust and compliance: Implement robust consent management strategies that align with evolving regulations.
• Optimize lead generation: Adapt your campaigns to effectively capture and leverage customer data while respecting privacy.
• Deliver personalized experiences: Create meaningful customer journeys that resonate and drive conversions.
• Future-proof your marketing: Prepare for the evolving regulatory landscape and build a sustainable foundation for long-term success.

Join this insightful discussion to gain actionable strategies for navigating the changing landscape of customer engagement and driving sustainable growth.

R.E.A.C.H. – a Mutual Benefit Corporation – is where responsible enterprises pursue a common objective of ensuring that consumers receive those calls which they have actually consented to and restore consumers’ ability to answer their phone. R.E.A.C.H. has been formed to advance the interests of direct-to-consumer marketers by: i) establishing guidelines, best practices and protections for such companies in order to prevent fraudulent lead sales and reduce the industry-wide damage caused by unwanted robocalls; ii) working to increase contact rates and lower carrier resistance to direct to consumer marketing traffic; and iii) providing education regarding, and advocacy to limit, unfair litigation and media attention targeting such marketing companies.

Unlock the full potential of social media for lead generation with this dynamic panel featuring insights around the transformation of social platforms from mere engagement tools into powerful lead-driving engines.

This session will empower you to:

• Gain insights on leveraging the unique features and algorithms of platforms like TikTok for optimal lead capture.
• Learn how to craft engaging content that resonates with your target audience and drives action.
• Explore how to track and analyze social media performance to refine your campaigns and maximize ROI.
• Discover how to seamlessly integrate social media leads into your CRM and nurture them through the sales funnel.
• Stay ahead of the curve with insights on the latest social media trends and best practices for lead generation.

Join this panel to learn actionable strategies and real-world examples that will empower you to transform your social media presence into a lead generation powerhouse!

In today’s competitive landscape, timing is everything. In this insightful session, Audra Shue from Deluxe Corporation will explore how B2B and B2C marketers can leverage trigger marketing to connect with prospects at the precise moment they are in the market for their products and services.

Through a mix of direct marketing strategies and an omnichannel approach, attendees will learn how to harness real-time triggers to deliver personalized, high-impact campaigns that drive measurable results. From life milestones like movers, new parents, newly married, to new funding rounds or leadership changes, these triggers create powerful opportunities to engage potential customers with relevant, timely messaging.

Key Takeaways:
•    Understand the role of life event, credit, and business triggers in demand-generation marketing.
•    Learn how to use trigger marketing to improve targeting and conversion rates.
•    Discover how to integrate triggers into direct marketing and omnichannel strategies.
•    Explore real-world examples of brands successfully using trigger marketing.
•    Gain actionable insights on personalization and message timing to maximize engagement.

How much fraud are you willing to live with?

Invalid traffic is draining ad budgets every day. Scammers are taking real money for fake traffic—how much are you losing? Join Rich Kahn, co-founder of Anura Solutions, as he pulls back the curtain on today’s biggest fraud threats.

Grab a coffee, wake up to the reality of fraud, and walk away with the strategies you need to fight back.

This interactive session goes beyond the numbers. You’ll leave knowing exactly how to protect your campaigns and drive real performance.

What You’ll Learn:

·         See real fraud data in action

·         Understand the true cost of invalid traffic

·         Find out which platforms and locations are hit hardest

·         Get proven strategies to reduce fraud and improve campaign results

Bonus: Take part in our Kahoot quiz for a chance to win three months of Anura free!* Fraud isn’t slowing down, so neither should you. Don’t miss out!

*Up to $6,000 Value, New Clients Only

This session will explore how shifts in consumer purchasing behavior, TCPA regulations, and other factors are rendering third-party lead generation obsolete.  We'll uncover why businesses must invest in first-party branded channels and collaborate with third-party partners and publishers to transition to first-party strategies.

Thor Metals Group is an authorized dealer for the United States Mint, the Royal Canadian Mint, and the Perth Mint.  Thor Metals Group boasts over 18 years of precious metals expertise and some $100 million in precious metals sales.

Discover the secret sauce that’s enabling independent dealers to outshine their name-brand franchise counterparts in today's competitive market. In this insightful session, we will delve into strategic SEO and advanced paid search techniques that can elevate your business to unprecedented success. Gain exclusive, firsthand insights from a top-performing dealership that has masterfully navigated the challenges of the modern market. Equip yourself with practical knowledge and innovative strategies to thrive in the performance marketing arena.

With the recent court ruling striking down the FCC's 1-to-1 rule, many in the leads industry are questioning what this means for compliance, consumer outreach, and business strategy. The shifting regulatory landscape and application of new technologies such as Predictive AI & Machine Learning, core principles of ethical lead generation and transparent marketing practices are under renewed scrutiny, highlighting the need for collaboration and technology integration among industry participants to support the changing environment.

We’ll make the case for why a 1-to-1 approach is still the best practice for connecting consumers with the right products, while avoiding the pitfalls of excessive or misleading outreach. Attendees will gain actionable insights - and an exciting opportunity to collaborate with consumer-focused leads industry leaders - on maintaining compliance, improving conversion rates, and fostering high-value, long-term customer relationships in the evolving regulatory environment. 

Today’s lightning fast pace of change is making us dizzy. Businesses are competing for what feel like nanoseconds of attention. The secret to unlocking growth goes way beyond features and benefits of any product or service – it’s rooted in the power of human connection and a genuine sense of care. Want to find out how to stop being a metrics chaser and remove complexity from the equation?

Join us for and enlightening conversation in which we’ll unveil how businesses and entrepreneurs can transform their growth trajectory. We’ll de-code what “quality” truly means, discover how to forge meaningful relationships, create value that resonates, and build a sustainable path to growth. Get ready to elevate your business by leveraging the most powerful tool we have: our humanity.

In today's hyper-connected world, reaching your target audience requires a multi-faceted approach. This session will explore the dynamic landscape of direct marketing, examining how to effectively leverage a diverse range of channels to connect with prospects.

We'll delve into:

• Cross-channel strategies: Integrating email, social media (Meta, TikTok, Pinterest), video, streaming, in-app, and in-browser advertising for maximum impact.
• Data-driven targeting: Reaching the right audience at the right time with personalized messages across channels.
• Competitive intelligence: Discovering and reaching prospects who are actively considering your competitors.
• The future of 1:1 marketing: Exploring the latest innovations and how to leverage them for personalized and impactful customer engagement.

This session will provide you with actionable insights and strategies to maximize your reach, drive engagement, and achieve your marketing goals in today's evolving digital landscape.

The assumptions guiding insurance strategies for 2025 have drastically shifted. This session dives deep into the evolving economic and political climate, exploring how emerging challenges are forcing a reevaluation of traditional approaches. We'll examine the specific impact of potential tariffs and their ripple effects on the already volatile claims market, as well as other key factors impacting the insurance sector.

Join us as we analyze:

• The new administration's policy shifts: Understanding the potential implications of proposed tariffs and regulatory changes.
• Claims market volatility: Assessing the factors contributing to rising claims costs and exploring strategies for mitigation.
• Strategic adaptation: How insurance executives are adjusting their plans for the latter half of 2025 to address these evolving challenges.
• Data-driven decision making: Utilizing advanced analytics to navigate uncertainty and optimize risk management.
• Consumer behavior shifts: How economic and political changes are changing consumer behavior and insurance purchasing.

This session will provide insurance executives with actionable insights and strategic frameworks to navigate the uncertainties of 2025 and build resilience in a rapidly changing market.

Join our Industry Hubs to connect with like-minded individuals who share your goals for growth in the market.  This session will cater to the mortgage and EDU industries.  In this exclusive forum, you’ll have the opportunity to engage in insightful conversations, exchange valuable tips and strategies, and forge meaningful connections with peers who understand the unique challenges and opportunities of your industry.  Whether you’re a seasoned expert or just starting out, our community provides a supportive environment where you can learn, grow, and thrive together.  Don’t miss out on this invaluable resource to expand your network, gain valuable insights, and take your business to new heights.

Connecting with your leads should not be difficult. But consumers are afraid to answer their phones because of concerns of fraud and call spoofing. With close to 90% of business calls to consumers going unanswered, the likelihood of reaching your leads is very low. 

TransUnion offers solutions to improve your outbound contact rates by enabling branded calling so your prospects can see your company name and logo ensuring confidence to answer the phone. 

In addition, phone behavior intelligence enables organizations to strategically contact consumers on the best phone numbers — and during times they’ll most likely respond — making communications more efficient and effective, and helping improve outreach effort.

Attend this informative session to learn how TransUnion solutions enable speed to contact by improving phone answer rates up to 45% with TransUnion solutions. Hear from Newzip on the use the company’s use of Caller Name Optimization and Branded Call Display to significantly improve answer rates to help lenders and agents convert mortgage leads.

AI is no longer just answering customer questions or predicting sales—it’s operating oil rigs, inventing new materials, and even serving drinks. Join Marc Bernstein for a fun, mind-blowing lunch session exploring the wildest, most surprising AI innovations coming in the next 12 months.

You’ll leave entertained, but also with a new lens on what it’s going to take to grow a business in the AI era. Plus, Marc will show how the partnership between humans and AI can unlock incredible speed, creativity, and growth.

Key Takeaways: 

• 5 shocking AI breakthroughs that will reshape industries (and maybe your job).
• Why AI's speed is its biggest advantage—and how to harness it in your business.
• The secret to AI collaboration: How humans and AI can build faster, smarter, and cooler things together.