April 8 – 10, 2024
Paris Hotel & Casino, Las Vegas


  1. 11:30 am - 12:00 pm

    Mastering the Talent/Tech Equation - Thriving in a Rapidly Evolving Digital Landscape

    In this session, Raul V. Rodriguez, Vice President at Woxsen University helps us explore the essential skills and expertise needed to excel in lead generation and digital marketing.  From data analytics to creative storytelling, discover how to build a team that combines technical proficiency with marketing finesse to turn your operation into a future-proof growth machine!

    • Raul V. Rodriguez

      Raul V. Rodriguez

      Vice President
      Woxsen University
  2. 11:30 am - 12:30 pm

    Power Hour: What Makes a Business Worth More? Lessons From $50 Billion in Exits

    Join Thomas Smale, Founder and CEO of global M&A advisory firm FE International, as he shares what he’s learned from over $50 billion in lifetime acquisitions.

    Listen in as he offers behind-the-scenes insights into which business models lead to the biggest exit prices, the business types that are most popular with buyers, and how you can build a high-value business poised for a smooth and successful exit. 

    How do you sell your business, and what does the process look like? Whether you’d like to sell soon or later down the road, it is essential to build your business with an exit in mind.  The information divulged in this session will be invaluable.

    • Thomas Smale

      Thomas Smale

      Founder and CEO
      FE International
  3. 11:30 am - 12:30 pm

    Power Hour: Aim Small, Miss Small - How to Spend Your Marketing Dollars Efficiently

    In this insightful Power Hour led by Eric Peschke, Vice President of Marketing at Zintex Remodeling Group, attendees will gain a comprehensive understanding of the current economic landscape shaped by the rapid shifts in demand.  As customers with financial capacity executed projects during the pandemic, a void emerged, compounded by inflationary pressures and market volatility.

    We’ll examine strategic marketing approaches, emphasizing the importance of running a Net Revenue analysis by zip code to optimize lead generation sources.  Attendees will learn to identify and target high-performing zip codes while efficiently managing their marketing budget.  This session delves into the debate between Cost per Lead and Cost of Marketing %.  We’ll examine how a higher Cost of Marketing % can lead to better returns, challenging the conventional focus on minimizing Cost per Lead.  Attendees will discover how to adapt budgets dynamically, reallocating resources based on real-time performance data.

    The session concludes with a set of rules for testing new lead sources, highlighting the significance of testing during peak months, selecting optimal zip codes, and committing to a timeline that allows for effective optimization.  In an era of economic uncertainty, this Power Hour equips attendees with actionable insights to navigate challenges, optimize marketing spending, and build sustainable lead generation strategies.

    • Eric Peschke

      Eric Peschke

      Vice President of Marketing
      Zintex Remodeling Group
  4. 12:00 pm - 1:30 pm


  5. 1:30 pm - 3:30 pm

    Workshop: Growth Gears - Optimizing Your Customer Acquisition Strategy

    You’re ready to take business to the next level to implement customer acquisition strategies that scale. Where do you start? How do you do it cost-effectively?  How do you guide your teams to develop a marketing plan that gets results?

    In this workshop, we’ll cover high level frameworks that help you harness the power of Growth Gears™ to create and implement a cost-effective growth marketing plan. If you’ve wondered how to approach digital marketing, relationship marketing, and content marketing for your business, we’ll share case studies that will help you develop and test marketing campaigns that will allow you to scale.

    This workshop is for brand-side marketers and agencies who want to grow their customer acquisition funnel and accelerate conversion to deliver desired business results.

    • Jennifer Apy

      Jennifer Apy

      Partner & CMO
      Chief Outsiders
  6. 1:30 pm - 3:30 pm

    Workshop: Gen AI Deep Dive - Practical Use Cases & The Road Ahead

    Embark on a hands-on journey into the heart of GenAI in our exclusive workshop, where theory meets practice. Join us for a comprehensive exploration of practical GenAI use cases and gain insights into the exciting road ahead for this transformative technology.

    • Aru Anavekar

      Aru Anavekar

      CEO and Founder
  7. 1:45 pm - 3:30 pm

    Workshop: Tactical Marketing & Lead Gen Optimization: Preparing for Tomorrow’s Growth Environment

    Join this workshop to get dozens of actionable recommendations, tips, examples  & insights across social, search, email and more that will help you:

    • Improve your existing campaigns today
    • Discover new tactics and launch new channels
    • Prepare for the changing marketing landscape – from ChatGPT to TikTok and beyond.

    With the number of tools and tactics at our fingertips, marketing today is amazingly powerful yet increasingly complex.  Join this fast-paced workshop and learn from an experienced tactical marketer specific ways you can improve your existing campaigns, explore new channels and grow your business for the future. Gordon will spend 5-15 minutes on more than 10 focus areas showing examples of great campaigns, common mistakes, recommended tactics, and how you can quickly implement them yourselves.  

    • Gordon Brott

      Gordon Brott

      Gordon Brott Growth Marketing
  8. 3:45 pm - 4:30 pm

    Welcome to LeadsCon: Giving Customers a Voice in a World Full of Numbers

    • Alex Genov

      Alex Genov

      Head of Customer Research & Marketing Insights
      Zappos Family of Companies
    • Ian McRae

      Ian McRae

      Director, Content
  9. 4:30 pm - 6:00 pm

    Bonjour Bash Welcome Party

    Get ready to kick off LeadsCon 2024 in style at the most exclusive event in town! Join us for an unforgettable Welcome Party at the chic Cheri Chateau Rooftop Lounge.  Unwind and engage in conversations that can transform your business and elevate your LeadsCon experience!  Before you set out for dinner, don’t miss this opportunity to immerse yourself in the breathtaking panoramic views of the Vegas Strip as you connect with the LeadsCon community.

  1. 8:00 am - 9:00 am


  2. 8:00 am - 8:45 am

    Breakfast Roundtables

  3. 8:45 am - 9:15 am

    Keynote: Unveiling Customer Insights Through Data Analysis

    This fireside chat will cover data-driven marketing strategies, emerging industry trends, customer-centric approaches, the role of technology, and insights on macro factors driving the market.  Hear first-hand perspectives from Chad Kreutz, President of American Standard Home Services and Jeff Barnes, SVP & GM at Modernize Home Services as we discuss:

    The Evolution of Lead Generation: Explore the changing landscape of lead generation and how organizations can adapt to stay ahead in a dynamic market.

    Data-Driven Marketing Strategies: Uncover the power of data in shaping marketing strategies and learn how American Standard leverages data analytics for targeted and effective campaigns.

    Emerging Industry Trends: Gain a firsthand perspective on the latest trends shaping the industry and discover how forward-thinking companies are positioning themselves for success.

    Customer-Centric Approaches: Understand the importance of putting the customer at the center of your marketing efforts and discover strategies for building lasting relationships in a competitive marketplace.

    The Role of Technology: Dive into the technological advancements that are revolutionizing marketing practices and learn how American Standard embraces innovation to stay at the forefront of the industry.

    Insights on Macro Factors Driving the Market: Gain valuable insights into the macroeconomic factors influencing the market and how organizations can navigate uncertainties for sustained growth.

    This session cannot be missed!  Be sure to register today to start mapping your schedule at LeadsCon 2024.

    • Chad Kreutz

      Chad Kreutz

      American Standard Home Services
    • Jeff Barnes

      Jeff Barnes

      General Manager
  4. 9:15 am - 10:00 am

    The Evolving Landscape of Customer Acquisition

    Navigating the landscape of the customer acquisition industry is a constant challenge, with shifting regulations, emerging players, and evolving technologies.  Don’t miss this insightful session which will cover: 

    • State of the customer acquisition industry; see how trends have evolved and what’s new
    • Impact of the new FCC regulations on explicit consent
    • AI/automation becoming a centerpiece
    • How leading marketers are revamping their sales funnels by strategically integrating e-commerce/direct purchase flows
    • Bas Offers

      Bas Offers

      COO & Co-founder
    • Matt Curtis

      Matt Curtis

      Head of Media Strategy
    • Marc DeSimone

      Marc DeSimone

    • Eli Schwarz

      Eli Schwarz

      Chief Strategy Officer
      Verisk Marketing Solutions
    • Gregory Powel

      Gregory Powel

      Money Group
  5. 10:00 am

    Networking Break + Exhibit Hall Opens

  6. 10:45 am - 11:30 am

    How AI is Changing the Consumer Lead to Purchase Journey

    • Ted Buell

      Ted Buell

      Managing Director, Lead Gen Ads & Marketing
  7. 10:45 am - 11:30 am

    Birds of a Feather: Mortgage Industry Group Discussion

    Calling all mortgage professionals!  Join our Birds of a Feather mortgage discussion group and connect with like-minded individuals who share your goals for growth in the market.  In this exclusive forum, you’ll have the opportunity to engage in insightful conversations, exchange valuable tips and strategies, and forge meaningful connections with peers who understand the unique challenges and opportunities of our industry.  Whether you’re a seasoned expert or just starting out, our community provides a supportive environment where you can learn, grow, and thrive together.  Don’t miss out on this invaluable resource to expand your network, gain valuable insights, and take your business to new heights.

  8. 11:40 am - 12:15 pm

    2024 Digital Odyssey: Mastering FCC Compliance, Testing Triumphs, Data Analytics, and Financial Frontiers

    In this illuminating session, we will explore the pivotal role of FCC rulings in compliance and its profound impact on the evolving digital landscape for lead generators. As we venture further, our expert panelists will dissect the intricacies of testing marketing models, providing invaluable insights into advanced AB testing methodologies and strategies that will define success in 2024.

     Moreover, we’ll delve into the critical aspect of analytics, unraveling the power of data-driven decision-making in shaping effective lead generation strategies. The financial implications of these methodologies will also be thoroughly examined, offering a comprehensive understanding of the economic landscape that lead generators will navigate. Attendees can expect to gain actionable knowledge and strategic foresight, equipping them with the tools necessary to thrive in the ever-changing world of lead generation in 2024. Join us as we unveil the opportunities and challenges that lie ahead, paving the way for success in this dynamic digital era.

    • Janet Meier

      Janet Meier

      Founder, Managing Partner
      Montecito Digital
    • Erin Cigich

      Erin Cigich

      Chief Executive Officer
    • Tracy Laney

      Tracy Laney

      Vice President of Sales
      Contact Center Compliance
    • Amanda Farris

      Amanda Farris

      Founder & CEO
  9. 12:00 pm - 1:30 pm


  10. 12:30 pm - 1:30 pm

    Lunch + Learn: Critical Strategies to Enhance Lead Quality + Value

    With tighter budgets, marketers are still faced with the need to acquire new customers in the face of economic uncertainty. Doing so calls for more effective and efficient strategies for identifying, evaluating, and developing lead opportunities. 

    During this session, we will explore how marketers can drive more quality into the lead. We will look at:

    • Refining lead qualification strategies that leverage fraud and identity insights to reduce the amount of phony leads
    • Applying personal asset information to better understand the financial ability/stability of a lead 
    • Segmenting leads based on meaningful lifestyle and behavioral characteristics
    LexisNexis Risk Solutions
    • John McWilliams

      John McWilliams

      Director, Consultative Services
      LexisNexis Risk Solutions
  11. 1:45 pm - 2:30 pm

    Gen AI: The 6 Largest Opportunities + Threats Facing Lead Gen

    This panel explores the six most significant opportunities and threats facing marketing and sales pros.  From leveraging AI-powered tools for hyper-targeted campaigns to grappling with privacy concerns and regulatory hurdles, experts will discuss strategies for maximizing opportunities and mitigating risks.  Join us for an insightful discussion that promises actionable insights for staying ahead in the lead gen arena.

    • Gain insights into leveraging AI-powered tools effectively to create hyper-targeted marketing campaigns.
    • Understand the evolving landscape of privacy concerns and regulatory hurdles, and strategies to navigate them while maintaining trust and compliance.
    • Identify the most significant opportunities and threats in lead generation, and practical approaches to maximize opportunities and mitigate risks.
    • Explore innovative strategies for adapting to changing consumer behaviors and preferences, ensuring sustained success in lead generation efforts.
    • Take away actionable insights from industry experts that will enable you to supercharge your growth and stay ahead of your competitors.
    • Christine Frohlich

      Christine Frohlich

      Head of Data Governance
      Verisk Marketing Solutions
    • Kevin Rockoff

      Kevin Rockoff

      General Counsel
    • Rich Kahn

      Rich Kahn

      CEO and Co-founder
      Anura Solutions, LLC
    • Arvell Craig

      Arvell Craig

      AI Evangelist
    • Ethan Ewing

      Ethan Ewing

  12. 1:45 pm - 3:30 pm

    Affiliate Marketing Think Tank

    Immerse yourself in a dynamic exploration of the affiliate marketing landscape with our industry’s trailblazers!  Uncover the secrets to cultivating a successful network and learn to achieve unparalleled quality and scale through transparency, leveraging cutting-edge technology and strategic partnerships for agility in a rapidly evolving marketing ecosystem.

    Unlock the full potential of your marketing endeavors by honing your expertise in channel and partnership diversification, ensuring that your efforts are optimally distributed across a spectrum of platforms and mediums. Explore insights into the pivotal role of Gen AI, and discover new and innovative approaches your peers are taking to grow their businesses.

    – Competitors, Partners & Frenemies: Examining ways to support those in your affiliate network

    – Achieving quality and scale through transparency; how to lean into technology and partnerships that make you more flexible and nimble for a rapidly changing marketing ecosystem

    – The impact of the FCC’s ruling on the affiliate marketing space

    – Optimizing channel diversification

    – Understanding how developments in Gen AI can enhance your affiliate content strategy


    • Opening Presentation: State of Affiliate Marketing
    • Industry Panel Discussion
    • Moderator-led Group Discussions
    • Short Refreshment Break
    • Group Discussions Continue
    • Cooper Schwartz

      Cooper Schwartz

      Head of New Business & Growth
      Money Group
    • Jacqueline Anderson

      Jacqueline Anderson

      Vice President, Affiliate Marketing
    • Patricia Marange

      Patricia Marange

      Head of Affiliate Marketing and Performance Partnerships
      Mindshare & GroupM
    • Lauren Garner

      Lauren Garner

      Vice President of Demand Generation and Partnerships
      Ascent Funding
  13. 1:45 pm - 2:30 pm

    Birds of a Feather: Insurance Industry Group Discussion

    Calling all insurance professionals!  Join our Birds of a Feather insurance discussion group and connect with like-minded individuals who share your goals for growth in the market.  In this exclusive forum, you’ll have the opportunity to engage in insightful conversations, exchange valuable tips and strategies, and forge meaningful connections with peers who understand the unique challenges and opportunities of our industry.  Whether you’re a seasoned expert or just starting out, our community provides a supportive environment where you can learn, grow, and thrive together.  Don’t miss out on this invaluable resource to expand your network, gain valuable insights, and take your business to new heights.

  14. 1:45 pm - 3:00 pm

    FCC's 1:1 Ruling: So Now What?

    Massive New FCC Rulings and Potential Legislation Are SHOCKING TCPAWorld—Here is Everything You Need to Know RIGHT NOW to Stay Compliant! This session will dive deep into the intricacies of the FCC’s orders regarding the new 1-1 consent rules, the new revocation rules, and other regulatory developments like the Do Not Disturb Act massively impacting the lead generation industry.  Don’t miss out on this exclusive opportunity to gain a comprehensive understanding of the new TCPA rules and compliance strategies for your lead generation practices from the Czar and Queenie of! 

    • Eric Troutman

      Eric Troutman

      Troutman Amin, LLP
    • Puja Amin

      Puja Amin

      Troutman Amin, LLP
    • Gayla Huber

      Gayla Huber

  15. 2:30 pm - 3:00 pm

    Afternoon Networking Break

  16. 3:00 pm - 3:40 pm

    Birds of a Feather: Home Services Industry Group Discussion

    Calling all home services professionals!  Join our Birds of a Feather home services discussion group and connect with like-minded individuals who share your goals for growth in the market.  In this exclusive forum, you’ll have the opportunity to engage in insightful conversations, exchange valuable tips and strategies, and forge meaningful connections with peers who understand the unique challenges and opportunities of our industry.  Whether you’re a seasoned expert or just starting out, our community provides a supportive environment where you can learn, grow, and thrive together.  Don’t miss out on this invaluable resource to expand your network, gain valuable insights, and take your business to new heights.

  17. 3:00 pm - 3:50 pm

    Reimagining Lead Gen: Legal Insights for Today's Product Builders

    Lawmakers kept the lead gen industry on its toes in 2023 and many industry participants are wondering just how to build the next iteration of products that will survive the next waves of regulatory change.  This session dives into strategies for developing lead generation products that align with FCC, CFPB, and DNC regulations.  Learn from the industry’s leading legal experts about how to build compliant and effective lead gen products, ensuring regulatory adherence without sacrificing innovation.  Don’t miss this opportunity to stay ahead in the evolving landscape of lead gen compliance, where staying a step ahead of your competitors could mean all the difference!

    • John Henson

      John Henson

      Troutman Amin, LLC
    • Terance Gonsalves

      Terance Gonsalves

      Alston & Bird LLP
    • Deborah Solmor

      Deborah Solmor

      General Counsel
      Gateway Foundation
    • Esteban Morales

      Esteban Morales

    • Michele A. Shuster

      Michele A. Shuster

      Managing Partner
      Mac Murray & Shuster
  18. 3:00 pm - 3:40 pm

    Marketers Modeling Growth by Design: Lead to Conversion

    A brand’s sales and marketing funnels are unique to their company and should work together, while always evolving. These marketers will share how they determine focus and objectives, and how they generate leads, define, and evaluate their leads. What is a lead? When is a lead a lead? Learn the nuances and find out how they view leads, nurture quality leads with laser focus on conversion. Marketers continue to collect more data than ever before. Learn innovative approaches to mining for actionable drivers. Hear what kind of data is surprisingly proving most valuable in converting leads. Full-funnel marketing approach and omnichannel focus is critical but what might be getting lost here? Micro vs. macro lens views offer different perspectives. Learn what the true value of lead scoring is to emerging and established brands. 

    • What are these marketers doing to reach their target audience, while always testing and expanding that core audience?
    • What channels should be considered that may be overlooked? Where might dollars be left on the table?
    • What about brand-building activation efforts and yielding direct sales impact?  
    • First-touch, last-touch, multi-touch, incrementality  – pros and cons of attribution approaches?
    • The lower funnel often receives most of the focus where results are concerned. Why are these marketers focused on the entire marketing funnel for growth?
    • Where should the greatest focus be placed in the marketing funnel?
    • What platforms are changing up the leads process?
    • How can AI implementation be beneficial in your lead cycle?
    • Adam Bravo

      Adam Bravo

      Vice President of Direct Marketing Strategy
      MGM Resorts International
    • Lauralie Levy

      Lauralie Levy

      Chief Marketing Officer
      SHIFTit Health
    • John Minnec

      John Minnec

      Vice President, Brand Marketing
    • Jessica Hawthorne-Castro

      Jessica Hawthorne-Castro

      Hawthorne Advertising
  19. 3:50 pm - 4:30 pm

    Unlocking The Power of Partnership: Actionable Insights For Explosive Growth

    Join us for a solutions-focused panel, where you’ll learn from best-in-class market leaders about how they built a fully operational and successful end-to-end ACA marketplace solution in less than 4 months. Launched in late July with three sales agents and 25 policies written, this dynamic partnership grew exponentially to 50+ agents and over 26,000 policies written by December. Creating new revenue opportunities in the highly competitive OEP marketplace by combining best-in-class technology, data and traffic, built on a foundation of trust, you’ll learn how industry leaders from three complementary companies collaborated for mutual success. 

    In this session, attendees will gain the following valuable takeaways:

    • How to maximize mutual growth & value while driving efficiencies
    • Transparent collaboration from strategy to marketing execution
    • The importance of diversified media throughout the endeavor
    • Creating consistency & predictability in an unpredictable market
    • Lessons learned to apply to new initiatives
    • Trish Chuipek

      Trish Chuipek

      Chief Growth Officer
    • Adam Young

      Adam Young

      Founder & CEO
    • Joey Liner

      Joey Liner

      Chief Consultant & Strategist
      Liner Connections
    • Kenneth Goldfuss

      Kenneth Goldfuss

      Vice President of Wholesale Business
  20. 4:30 pm - 5:30 pm

    Tacos, Tequila and Bingo!

  1. 8:00 am - 9:30 am


  2. 10:00 am - 11:00 am

    Networking Break + Exhibit Hall Opens

  3. 10:45 am - 11:20 am

    Smart Leads, Smarter Lenders: Unleashing the Power of AI for High-Converting Mortgage Matches

    Delve into how cutting-edge AI technologies are revolutionizing mortgage lending!  Discover the secrets to generating high-converting leads through AI-driven algorithms, optimizing borrower-lender matches, and boosting conversion rates.  Learn from industry leaders about harnessing AI’s predictive capabilities to streamline the mortgage process and enhance customer satisfaction.  Don’t miss this opportunity to unlock the potential of AI in transforming mortgage lending into a more efficient, personalized, and successful endeavor.

    • Matt Jarboe

      Matt Jarboe

      Branch Manager, Vice President of Mortgage Lending
      Mutual of Omaha
    • Mike Tassone

      Mike Tassone

      Co-Founder & COO
      Own Up
  4. 10:45 am - 11:20 am

    12 Proven Tactics for Extracting the Maximum Lead Value When Working with Call Centers

    Delve into a comprehensive exploration of strategies tailored specifically to optimize lead generation in collaboration with call centers.  From enhancing call center training to recalibrating your tactics, this session offers actionable insights to maximize lead quality, quantity, and conversion rates.  Learn our industry experts as they share real-world examples and case studies, providing you with the tools and tactics necessary to harness the full lead-generating power of call centers.  Don’t miss this opportunity to elevate your lead generation efforts and drive unparalleled growth!

    • Keith Sinnott

      Keith Sinnott

      Senior Vice President
      Homefix Custom Remodeling
    • John Pohl

      John Pohl

      Springs Connect
  5. 11:30 am - 12:15 pm

    Lead Generation Metrics: What Matters Most

    This must-attend power panel of industry experts will dissect the intricacies of lead generation metrics, exploring which key indicators truly drive success in today’s rapidly evolving marketplace.  From conversion rates and cost per lead to engagement quality and lead scoring algorithms, our panelists will share insights, strategies, and best practices for maximizing your lead gen efforts.  Whether you’re a seasoned marketer seeking to refine your metrics approach or a newcomer looking to navigate the metrics maze, this discussion promises to equip you with the knowledge and tools needed to optimize your lead generation campaigns and create monster growth!

    • Tom Ferrara

      Tom Ferrara

      Chief Commercial Officer
    • James Berger

      James Berger

      EVP, Consumer Lending
      Cross Country Mortgage
    • Erik Josowitz

      Erik Josowitz

      SVP, Technology and Strategy
    • Isaac Shloss

      Isaac Shloss

      Chief Product Officer
      Contact Center Compliance
  6. 12:00 pm - 1:00 pm


  7. 1:00 pm - 1:45 pm

    Rising Stars: Insights From the Industry's New Talent

    • Kristen O'Neall

      Kristen O'Neall

      Director of Client Services
      Colling Media
    • Joseph Spicer

      Joseph Spicer

      Marketing Manager
      Oregon Corrections Enterprises
    • Ian McRae

      Ian McRae

      Director, Content
  8. 1:00 pm - 1:45 pm

    Unleashing the Power of YouTube: Leveraging Video for Performance Marketing

    YouTube alone generated $9 billion in Q4 of 2023. The Google-owned site has more than 2 billion users and is second largest social network (after Facebook). On a daily basis, more than a billion hours of content is consumed by people around the world. No doubt, YouTube is a large opportunity for advertisers.

    While video content has generally been for brand building, see how lead generators are using video ads for performance marketing. Get the fundamentals on finding relevant traffic segments, engaging them and qualifying them for your product. See how creative is a large part of the success and understand how you can produce direct response videos on a regular basis. Come to this panel and learn the block-and-tackle tactics for immediate application into your marketing campaigns.

    Key Takeaways:

    • Get insights on marketing angles, hooks and creatives that disrupt leads and drive them into engagement
    • Review landing pages and funnels used to generate calls and/or capture leads
    • See how experts use a production process to constantly develop fresh video creatives
    • Understand key settings, account optimizations and creative specs to focus on the most qualified traffic sources
    • Teddy Truong

      Teddy Truong

      Scale Up Media Agency
    • Jeff Dittrich

      Jeff Dittrich

      President & CEO
      Pumpkin Labs
    • Ray Sinlao

      Ray Sinlao

      Standard Conversions
    • David Quiec

      David Quiec

  9. 2:00 pm

    Exhibit Hall Closes

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