Issue 7

More regulatory action, real-life applications of AI in marketing, and expert opinions can be found below. July may have been the hottest month on record, so take a moment to cool off with a cold drink and this month’s roundup.
11th Circuit: Just One Text Is All It Takes
Earlier last week, the full Eleventh Circuit ruled that the reception of a solitary, unsolicited text message constitutes a violation, granting standing to sue in federal court under the TCPA. Jenniffer Cabrera of Troutman Amin, LLC posted a deep dive on the ruling, noting “It is not the degree of the injury but rather the kind of injury necessary to establish Article III standing.” On that note…
Industry Experts Weigh in on the Future of Lead Gen
From the impactful legal decisions against Fluent and Avid Telecom to the surge in technological advancements centered around generative AI, the first half of this year has been marked by a multitude of transformations for the lead generation industry. ICYMI, be sure to check out LeadsCon’s latest roundtable with a cross section of the industry leaders and influencers at the frontlines of change.
Quick Hits From Across the Lead Gen Spectrum
If you operate in the EDU space, or you’re just interested in hearing expert legal perspectives around student loan forgiveness and race conscious admission policies, then you must check out EdUp Legal, a new podcast featuring frequent LeadsCon contributor Deborah Solmor. Musical instrument manufacturer Roland added 5,000 new qualified leads through ActiveCampaign's Facebook lead ads integration. Boston Consulting Group has a great breakdown of how CMOs are succeeding using generative AI.
Looking For Growth? Put ‘er There, Partner!
The lead gen landscape is being transformed with partnerships in 2023. Lead Prosper, lead distribution platform and sponsor of this month’s newsletter, highlights their recent partnership with mobile cost per install (CPI) company Instal in this case study. Of the win-win partnership, Chris Stones, director of products for Instal notes “Lead Prosper clearly isn’t interested in only helping themselves grow. They want their clients to grow as well. That’s been a huge selling point for me, to the point where I don’t even look at Lead Prosper’s competitors.”
LeadsCon Connect’s $799 Registration Will Rise to $1,299
LeadsCon Connect will take place in Chicago this September 27-28, so if you haven’t already, please take a moment to register now at the $799 rate before prices rise to $1,299. In addition to brand-side perspectives from ADT, PenFed Credit Union, Kohler, and Sysco, the program features not-to-be-missed industry updates and is the fall’s best opportunity to meet your next growth partner!
Lead Prosper
With Lead Prosper’s powerful lead distribution software, anyone can build automated, real-time API connections between lead sources and destinations. Easily test new data streams, build more profitable relationships, and grow your business with the company that was recently awarded “Best Lead-Gen Partnership” at Everflow Connect. No contracts — no monthly minimums — no hidden fees. Start your trial today! To learn more about Lead Prosper, click here.