Issue 25

11th Court of Appeals Vacates One-to-One Consent Rule
The U.S. Court of Appeals for the Eleventh Circuit postponed the date of the much anticipated one-to-one consent rule to January 26, 2026. The Insurance Marketing Coalition filed a petition arguing that the new rules conflicted with the underlying statute. Additionally, TCPAWorld announced late last week that industry group R.E.A.C.H. filed an emergency FCC petition last week to stay the rule. The IMC noted in a press release immediately after the reversal, “The IMC challenged the new rules because they would have limited consumer choice and imposed significant burdens on businesses, particularly small businesses, in ways that were unnecessary to achieve that goal.” So what does this mean moving ahead and how should marketers proceed moving ahead? LeadsCon’s webinar this Thursday, January 30 will bring our community some clarity into the very latest news around one-to-one consent. This episode features unmatched insights from Michele Shuster (Mac Murray & Shuster), John Henson (Troutman Amin), and Brian Burke (AtData). If you’re still uncertain on how to proceed in light of the most recent headlines, please register and add it to your calendar for Thursday.

Deregulation Ahead: Carr Takes Over the FCC
In other regulatory news, President Trump signed an order designating Brendan Carr as the chairman of the FCC on January 20. Carr, who was initially tapped by Trump in November, noted in a statement, “The FCC has important work ahead—on issues ranging from tech and media regulation to unleashing new opportunities for jobs and growth through agency actions on spectrum, infrastructure, and the space economy. We will also advance America’s national security interests and protect consumers.” Carr announced his key senior staff appointments the following day. Fierce Network posted this breakdown of what Carr’s reign will bring (SPOILER ALERT: “deregulation galore” ahead).

TikTok Gets More Time (And Potential Buyers)
Teenagers and performance marketers initially devastated by the recent ban breathed a sigh of relief with last week’s news that the TikTok blackout has been put on hold for 75 days. The extension was followed by news that more potential U.S. buyers have emerged for the ByteDance property. Performance Marketing Insider notes that the blackout period disrupted some ad campaigns and that advertisers spent $4.8 billion running TikTok ads in 2024, up 27% YoY.

Getting the Most Out of Your PPC Lead Gen Efforts
Search Engine Land put together this resourceful tipsheet for newbies on how you can optimize your PPC forms for lead gen. The author covers continuous optimization, exploring alternative lead capture methods, and leveraging AI for personalization efforts. The article also references another useful guide on hyper-personalization in PPC.

LeadsCon 2025 Welcomes PX for State of the Industry Keynote
The team at LeadsCon is eagerly looking forward to learning the results of PX’s annual State of the Industry survey. This pivotal keynote session, led by PX’s Bas Offers, will examine the evolving landscape of customer acquisition, exploring key trends and challenges facing the industry. Stay tuned for our upcoming PX preview on LeadsCon Digital and more session details to be announced in the coming weeks! LeadsCon 2025 takes place April 7-9 at the MGM Grand in Las Vegas. Take a moment now to save the date and register to lock into the best available rate.

AtData
AtData helps the lead generation industry unlock its full potential with reliable, actionable data. We validate and enrich consumer profiles, and pinpoint high-quality leads to boost engagement and conversions. Powered by an unmatched activity network, we provide the insights needed to target effectively while minimizing risk. With smarter lead management and precise data solutions, learn how AtData drives growth and ensures every lead counts.