Issue 18

Looks like even the Boys of Summer are not safe from TCPA suits as Chicago’s cherished Cubbies were told to buck up. Take a moment to hydrate and cool off with your June Industry Roundup. From the entire team here at LeadsCon, we hope you enjoy your 4th of July break.

Chicago Cubs’ Summer Woes Continue with TCPA Settlement
An Illinois federal judge ordered the Chicago Cubs to pay $1.2 million to plaintiffs in one of the latest high profile TCPA cases, stemming from unwanted text messages. This represents just over 1/30th of outfielder Cody Bellinger’s 2024 salary, so the Cubs will manage just fine. But if you’ve noticed an uptick in TCPA headlines, you’re not imagining things. Eric Troutman of Troutman Amin, LLP sourced a new report from WebRecon that notes TCPA class actions are extraordinarily high, historically speaking. Troutman notes, “Another 92 TCPA class actions were filed in April. That means 68.1% of TCPA cases filed that month were class actions. The highest percentage in history–again.”

New Calling Tool Balances Efficiency With Today’s Tightly Regulated Environment
Earlier this month, AI-powered contact center software provider Convoso launched CallCatalyst, which optimizes productivity and ensures your call center agents aren’t stuck in the soul-crushing void of waiting for calls to connect. This shiny new tool is designed to allow businesses to be cautious about new regulatory measures while boosting efficiency and revenue. Users of CallCatalyst will have more control over manual dialing, allowing customers to connect to more leads and more easily manage compliance without sacrificing productivity. The new solution offers human-initiated calling, lead calling optimization, and other features.

Ringba Recognizes Pay-Per-Call Network G.O.A.T.
BrokerCalls, an affiliate marketing and lead generation pay-per-call network, was recognized with the GOAT Club Award by Ringba for building a million-dollar revenue campaign. The award highlights their commitment to connecting affiliates and buyers in industries like insurance and home services. "Being acknowledged by Ringba, an industry leader in call tracking platforms, is a significant achievement,” noted Peter Brooke, CEO of BrokerCalls. “BrokerCalls has consistently built momentum, providing our affiliates and buyers with dedicated account managers, a QA team to evaluate traffic quality, and regular calls with all parties to ensure CPA goals are met or exceeded. Combined with Ringba's exceptional tracking capabilities, this has enabled both our affiliates and buyers to thrive and achieve substantial financial success."

Rising Star Launches Agency for Brands That Hate Agencies
Kristen O'Neall, one of LeadsCon’s 2023 Rising Stars, has launched Mirage Media, a new Phoenix-based agency offering a comprehensive suite of services including paid advertising, creative production, brand identity, content development, and organic social media. Their cheeky "We Help Ugly Brands" campaign tackles the tough truths other agencies dodge. O’Neall notes, "Advertising is in my DNA, and being an entrepreneur and starting this agency is what I was meant to do." On that note, do you know an up-and-coming marketing or lead gen pro who’s ready for the limelight? LeadsCon’s 2024 Rising Stars nomination window is open until Friday, July 19 so be sure to take a moment to get your Rising Stars the recognition they deserve!

LeadsCon Connect: This Fall’s Main Event
This year’s LeadsCon Connect, taking place September 24-25 in Chicago, is already shaping up to be even bigger and better than last year’s amazing inaugural show! The fall program will bring together the best and brightest to share insights, ideas, and strategies for success. Stay ahead of the curve with the latest trends and seize the opportunity to connect with like-minded professionals in September. This is the one event that you cannot afford to leave off your travel schedule (not to mention, It’s also your best opportunity to see LeadsCon OG Joey Liner try to break his hug record)!

LeadsPedia
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