Issue 16

Largest LeadsCon Ever Takes Vegas by Storm!
A record-setting number of industry participants descended upon Las Vegas earlier this month for an incredibly memorable LeadsCon program. Whether it was Alex Genov of Zappos explaining “Being customer centric is as much about psychology as it is about technology” or Eric Peschke of Zintex Remodeling Group sharing insights around testing new lead sources (Remember: Only test in peak seasons when sales goals and budgets are the largest), this year’s LeadsCon was loaded with actionable insights. Stay tuned to LeadsCon Digital for our 365/7 LC experience and save the date (September 24-25) for LeadsCon Connect!

TCPA Class Action: Not Just For Buyers + Sellers
On April 19, TCPAWorld reported that a new class action against LeadsMarket appears to reinforce the trend of plaintiff’s pursuit of lead platforms directly, not just lead buyers and sellers. Troutman Amin’s Eric Troutman notes, “This new suit is yet another reminder of the TCPA risks to ALL players in the leadgen space. Just because you operate a marketplace doesn’t mean you’re immune to TCPA suits.”

NAMB Offers Lead Gen Tools to Mortgage Brokers
The National Association of Mortgage Brokers has partnered with Roomvu to offer its member brokers access to tools for content creation, social media posting, and newsletter distribution with the goal of raising brokers’ online visibility. “We’re committed to delivering exceptional value to NAMB members, enhancing their digital marketing capabilities, and contributing to the industry’s overall growth and success,” said Sam Mehrbod, CEO of Roomvu. NAMB president Valerie Saunders spoke to Roomvu’s ease of use and proven ability to “move the needle in our industry.”

Top Marketing Trends From Mastercard
Raja Rajamannar, Chief Marketing and Communications Officer at Mastercard sat down with Kaylee Hultgren of PRNews for a discussion around integrated communications. Rajamannar noted, “The three trends all communications and marketing professionals should consider are the influx of emerging technologies, like GenAI, the power of personalization and the impact of purpose. When we harness tech and data in a purposeful way, we build deeper connections with people, increase efficiencies and make our brand stronger.”

LeadsCon Connect: This Fall's Main Event!
With Vegas in the rearview, the next milestone growth opportunity for the industry is coming up this fall. This year’s LeadsCon Connect, taking place September 24-25 in Chicago, is poised for another big year! You can lock in our lowest rate of $799 by registering now. Interested in having a presence in Chicago? A LeadsCon exhibitor recently posted on LinkedIn “We are getting so much traction from LeadsCon!” If that’s an experience that you’d like to have this fall, please take a moment now to get in touch with LeadsCon’s Head of So Much Traction + Sponsorships, Andrew Katz.

LeadsPedia
LeadsPedia's participation at LeadsCon left a lasting impression, and we're sincerely grateful for yet another fantastic event. It was truly delightful to connect with all of you.
Today, we proudly stand as a symbol of innovation in the performance marketing sector, providing a comprehensive set of tools tailored to support businesses of all types. With an intuitive interface, powerful functionalities, and a best in class Customer Success and Support team, LeadsPedia enables performance marketers to unleash their complete capabilities. We invite you to schedule a meeting with our expert team.