Issue 14

FCC: No AI-Generated Robocalls!
Leave it up to the worst actors to spur regulators to do what they do best. On Thursday, February 8 the FCC ruled to criminalize using AI-generated voices in robocalls. “No matter what celebrity or politician you favor, or what your relationship is with your kin when they call for help, it is possible we could all be a target of these faked calls,” FCC Chairwoman Jessica Rosenworcel said in a statement to NBC prior to the ruling. While the ongoing tightening of regulations will potentially limit industry outreach methods, it also serves as another indicator of the ongoing shift towards quality over quantity.

Legal Insights: Robocalls, Robotexts & Closing the Lead Gen Loophole
Deborah Solmor, general counsel at the Gateway Foundation sat down with Christine Reilly, partner at Manatt, Phelps & Phillips for an extremely informative discussion around recent FCC actions. If you haven’t had the chance to get a comprehensive overview of the latest rulings, please add this episode to your playlists ASAP and don’t forget this great primer before you tune in.

Agency Launches New AI Lead Gen Tool
A new AI-driven pay-per-call service has been introduced to bolster lead generation efforts for businesses. Launched by The PPC Agency, the new service utilizes advanced AI tech and targeted paid ads to match businesses with high-intent customers in real-time. By customizing campaigns for individual clients and analyzing customer behavior to predict conversion likelihood, the service aims to optimize conversion rates and return on investment. The launch signifies an industry push towards more targeted and reliable lead gen strategies in a competitive business landscape.

Walmart Stakes More Ground in Ads & Media
Early last week, Walmart announced that it is buying television manufacturer Vizio for $2.3 billion, an acquisition that could help the retailing behemoth build its advertising and media business. AdExhanger’s James Hercher has a comprehensive, enlightening take on what this deal means for advertisers and marketers.

Coming to LeadsCon? Remember Two Things…
Are you getting pumped for lead generation’s largest gathering of the year??? Good, so are we! Firstly, if you don’t have your room at the Paris Las Vegas, do not wait another minute to book it! Our room block closes out on Thursday, March 7. Secondly, LeadsCon’s 2024 agenda is loaded with action from the opening tip-off on Monday to the final whistle on Wednesday afternoon. Take a minute now to adjust your flight to ensure you’re not missing any of this year’s session highlights!

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