Issue 13

Hope everyone’s 2024 is off to a great start! Just as the dust was settling from last month’s FCC ruling, Google finally made the first step toward a long-anticipated transition. So grab a cookie while you can and settle into this month’s Industry Roundup!

New Year’s Resolution: Google Says No More Cookies :(
Well, it finally happened. On January 4, Google disabled third-party cookies for 30 million Chrome users (keep in mind that is only 1% of total users). While Google's been planning this cookie funeral for four years, the move has the industry scrambling to find alternatives. Enter Gen AI! It's not just about creating quick and sometimes suspect copy; AI can analyze user behavior very effectively. Marketing Dive has this interesting piece on how new developments in Gen AI might help to ease the transition to our cookie-free diet in 2024. Don’t miss your opportunity to learn first-hand from Ted Buell, Google’s Managing Director of Lead Gen Ads & Marketing live at LeadsCon!

So What Does the FCC’s Ruling Mean for Brands?
Last month’s news is still reverberating through the industry while lead sellers and aggregators dust off the innovation playbook to determine the best path forward. But what does all of this mean for brands? Brands are advised to ensure one-to-one consent, keep thorough records, and pay attention to customer complaints to stay compliant. ModernRetail has this primer for brands considering the implications of the latest ruling.

Best in Breed for Real Estate Lead Gen
Between shooting YouTube videos, working on SEO capabilities, and servicing clients, real estate agents have way too much going on to get tied up with bad tech. HousingWire put together this useful directory of leading real estate lead gen providers. The editorial team includes some helpful pros and cons of each of the eight providers that they profiled. Do you agree with this list? What are some of your other favorites? Email them to me here.

AI is the New Rockstar of the Courtroom
Martindale-Nolo, a PPL lead provider for the legal industry, is stepping up its game with the integration of new AI tech. "Our adoption of AI and improvements to identity validation and lead screening is a game-changer. It allows Martindale-Nolo to unpack more case details by asking potential clients the appropriate follow-up questions related to their cases," said Jyoti Suhag, Director of Product at Martindale-Nolo. In addition to the new AI-driven services, Martindale-Nolo has expanded metrics to include new data points, such as the amount of time a prospective client spends completing a form.

Mutual of Omaha, American Standard, Sony, MGM Resorts, Google, Cross Country Mortgage…
This year’s LeadsCon speaking faculty is packed with leading brands from across the top vertical markets and attendee registration is 🔥 🔥 🔥! Don’t miss your opportunity to take part in lead generation’s largest gathering of the year. As a reminder, the industry’s premier networking experience takes place April 8-10 at the Paris in Las Vegas. Register this week to ensure you don’t miss out!