Propmodo has an interesting feature piece on the use of AI for the real estate market. Amongst the key findings: AI can’t replace the human touch. It’s great at crunching numbers, but it can’t build trust or close deals. Brokers still need to use their human charm to win over clients. Algos aren’t perfect, so brokers need to keep an eye on their accuracy. The robots are watching (and the FCC is listening). New regulations are being implemented to crack down on robocalls and spammy texts, so proceed with care when leveraging these new technologies!
