Issue 19

Google Decides It Just Can't Quit Cookies
On July 22, Google gave word that third-party cookies were here to stay, for now. “Instead of deprecating third-party cookies, we would introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing, and they’d be able to adjust that choice at any time,” said Anthony Chavez, vice president of Privacy Sandbox at Google. Chavez added, “We're discussing this new path with regulators, and will engage with the industry as we roll this out.” Affiliate marketers, rejoice! The move has expectedly ruffled the feathers of some regulatory bodies across the pond, which might be echoed by stateside agencies. Our colleagues over at AdExchanger have more thoughts on the ramifications for the ad industry. We’ll be discussing the implications of this in Chicago this September, so be sure to get registered today.

TCPA Enforcement Heats Up
Earlier this month, Blue Cross and Blue Shield in North Carolina, along with systems vendor Change Healthcare agreed to pay $1.6M for violating the TCPA with unconsented robocalls. In other robocall news, on July 16 the FCC’s Jessica Rosenworcel took another step to regulate AI-generated calls and texts. The Hill reports, “The proposal would require callers to obtain prior express consent to disclose that the caller intends to use AI-generated calls, and to disclose to consumers on each call when they receive an AI-generated call.” The proposal will be considered during a meeting with the full commission in August. Troutman Amin, LLC held their annual Law Conference of Champions in Irvine, CA earlier this month where they shared that TCPA filings already up 32.8% from last year!

AmeriLife's LeadStar 2.0 Platform Enhances Lead Generation for Insurance Agents
LeadStar Marketplace, a platform exclusive to AmeriLife-affiliated agents, launched LeadStar 2.0, an upgrade designed to improve how agents acquire leads for health and life insurance products. "We are dedicated to pushing the boundaries of what's possible in lead generation," said William DeCourcy, Chief Lead Generation Officer for AmeriLife. "These enhancements are a testament to our ongoing efforts to innovate and improve our services. We believe the new features will empower our clients to succeed even more in their marketing and sales endeavors."

Lighthouse Life Acquires Harbor Life Settlements to Bolster Lead Gen Capabilities
In a move to strengthen its market position, Lighthouse Life, a company that acquires life insurance policies for resale, has announced the acquisition of assets from Harbor Life Settlements, a leading SEO lead generation company in the life settlement industry. This acquisition will reportedly enhance Lighthouse Life’s lead generation capabilities and solidify their role as a trusted market-maker for longevity-risk asset funds and managers.

LeadsCon Connect: This Fall’s Main Event
This year’s LeadsCon Connect, taking place September 24-25 in Chicago, is already shaping up to be even bigger and better than last year’s amazing inaugural show! The fall program will bring together the best and brightest to share insights, ideas, and strategies for success. We’re currently prepping a session with Renewal by Andersen with tons of takeaways for call center optimization, so don’t miss out. This is the one event that you cannot afford to leave off your fall travel schedule!

LeadsPedia
At LeadsPedia, we go beyond being a leading performance marketing platform; we are innovators, problem-solvers, and your partners in success. With an intuitive interface, powerful features, and unmatched Customer Success and Support, LeadsPedia enables performance marketers of all sizes and across all verticals to attain peak business performance through effective lead management, precise analytics, and seamless integrations. Schedule a meeting with our seasoned team of experts. We can't wait to meet you!