Issue 15

CFPB Fires a Warning Shot at Lead Generators
The CFPB continues to complicate matters for lead generators. In a recent circular, the agency asked, “Can operators of digital comparison-shopping tools or lead generators violate the Consumer Financial Protection Act (CFPA) by preferencing products or services based on financial or other benefits to the operator?” In short, yes. If you are looking for additional clarity, check out this FAQ with Troutman Amin, LLP’s latest addition, John Henson.

Bob Vila ❤️’s Angi: Best Lead Gen Sites for Contractors
Earlier this month, legendary DIY home improvement TV host Bob Vila compiled his short list for the best lead gen sites for contractors. America’s favorite handyman assessed the sites based on the number of users and projects, lead quality and pricing, lead credits, customer support, contractor resources, and the screening process. So who earned top spots? Angi was named Best Overall. HomeAdvisor, Thumbtack and Porch rounded out Bob’s Top 4.

Utah Moves to Protect Consumers from Deceptive Use of AI
The International Association of Privacy Professionals (IAPP) reports that Utah's groundbreaking AI law prioritizes consumer protection over strict regulation, aiming to foster innovation. With a focus on accountability for deceptive AI practices, the bill establishes fines for violations and a regulatory mitigation agreement. "In Utah, we believe government should have a light touch, and we want to encourage innovation in Utah," said state Sen. Kirk Cullimore (R-Utah). Deborah G. Solmor, general counsel at Gateway Foundation notes, “As Utah becomes the first state to enact legislation about the use of artificial intelligence, it's crucial to recognize that it is unlikely to be the last. So far, AI technology has far outpaced regulatory oversight, underscoring the importance of robust AI governance and the implementation of necessary guardrails. The recent legislation, particularly concerning transparency regarding the use of chatbots, serves as a poignant reminder that while we are enthusiastic about leveraging AI to enhance our business operations, it's paramount that we prioritize risk awareness and ethical considerations.”

WealthFeed Secures $2M to Financial Advisors
WealthFeed closed a $2 million funding round, backed by industry giants like Thicket Ventures. Their AI platform promises real-time money-in-motion insights, helping financial advisors thrive in the ever-changing financial landscape. WealthFeed originated as a spin-off from Catalyze AI, a predictive analytics lead-generation platform specializing in the real estate sector.

LeadsCon Vegas: Omg, It’s Almost Time!
It’s almost here! The industry’s largest gathering of lead generation and marketing professionals will take place April 8-10 at the Paris in Las Vegas. Register this week to ensure you don’t miss out! Take it from Kalvin Spikes of Monetize.com who told us “You can definitely get a lot of new business going to LeadsCon with all the people that you meet. It’s amazing; I definitely recommend it!” And don’t forget: LeadsCon’s 2024 agenda is loaded with action over these three days, so take a minute now to adjust your flight to ensure you’re not missing any of this year’s session highlights!

LeadsPedia
LeadsPedia will be making a prominent appearance at this year's LeadsCon Las Vegas! Visit us at booth 519.
Our passion for people and performance marketing drives us to continuously innovate and provide solutions that truly stand out. This event presents a perfect opportunity for us to demonstrate firsthand why LeadsPedia is regarded as the preferred performance marketing platform. Experience the difference yourself - to ensure you get a personalized walkthrough and discover how our platform can revolutionize your marketing efforts, we invite you to schedule a meeting with our expert team.