Issue 26

Trump Appoints Foxes to Guard the Henhouse in Effort to Dismantle CFPB
Jeffrey Clark and Mark Paoletta, former critics of the CFPB from the conservative think tank Center for Renewing America, were appointed to leadership roles last week. It appears that as part of the massive federal shakeup, the new administration plans to transfer employees from the CFPB and the FDIC to the Office of the Comptroller of the Currency. The Republican Party has long had the CFPB in its sites since the agency’s inception in 2011. While the polarizing agency has had its share of fierce critics and staunch supporters, the loosening of the reins could lead to both industry innovation (woo hoo!) and a proliferation of bad actors (boo!) for the lead generation industry.

Court Approves $1.6M Class Action Settlement in Blue Cross Blue Shield TCPA Case
TCPAWorld broke the news on February 19 that a $1.6 million settlement has been approved in a lawsuit against Blue Cross and Blue Shield of North Carolina and Change Healthcare related to illegal robocalls made to wrong numbers and consumers who had opted out. “The class had 1,573 people in it– which means Blue Cross paid over $1,000.00 per class member,” writes Eric Troutman of Troutman Amin, adding that the troubles of BCBS could have been avoided by using the FCC’s Reassigned Numbers Database.

Sam’s Club Perspective: The Future of Performance Marketing and Data Clean Rooms
Kasi Rajeev Oduri authored this Forbes piece detailing how data clean rooms enable marketers to measure performance across multiple channels while complying with data privacy regulations. By combining data from various sources and applying AI-driven analysis, marketers can gain a holistic view of customer journeys, optimize media spend, and improve personalization. Oduri is the director of data science at Sam’s Club and a senior AI and data science leader in ad tech and a member of the IAB shaping advertising standards. Interested in learning more on AI and data-driven decisioning? Industry leaders will be coming to LeadsCon for this game-changing AI deep dive to learn first-hand from AI expert Ramy Nassar.

Better.com Becomes Fastest-Growing Digital Home Equity Lender In The Market
Better.com announced Thursday a 400% increase in its home equity loan volume, growing from $15 million per month in January 2024 to $60 million per month by October 2024, making it the fastest-growing digital home equity lender. If you’re wondering about how you can achieve such success, I highly recommend checking out the keynote session at LeadsCon where you can hear directly from Jessica Manna, Better’s VP of Growth!

LeadsCon 2025: Your State of the Industry Preview
We were lucky enough to sit down with Frans van Hulle, CEO over at PX for some insights into this year’s state of the industry survey, the vacating of the 1:1 consent rule, the future of AI and which of PX’s co-founders is the better driver. This pivotal keynote session, led by PX’s Bas Offers, will examine the evolving landscape of customer acquisition, exploring key trends and challenges facing the industry. Stay tuned for more session previews in the coming weeks! LeadsCon 2025 takes place April 7-9 at the MGM Grand in Las Vegas. Take a moment now to save the date and register to lock into the best available rate.

AtData
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