Issue 22

Ghouls and goblins don’t have anything on the FCC’s 1:1 consent rule, which will continue to haunt our industry for the next few months. Grab some Halloween candy and take a minute to get caught up on the industry chatter!

Predicting the Impact of the Election on Marketing Practices
LeadsCon recently sat down with Michele Shuster of MacMurray & Shuster and Isaac Shloss of Contact Center Compliance to discuss the potential ramifications of the upcoming presidential election on the performance marketing and lead generation industries. We discuss the impact of the presidential and congressional races on TCPA, post-Chevron deference ruling, 1:1 consent, auto-dialers, and close out with some guidance for those looking to prepare for the new regulatory environment.

PossibleNOW Launches New Tool to Address FCC Consent Rule
PossibleNOW has introduced a new one-to-one consent functionality to help businesses comply with the FCC's new consent rule, which goes into effect on January 27, 2025. "We're proud to provide new and improved capabilities to MyPreferences, which is already the most advanced consent platform on the market. We know how important it is for companies to feel confident in their compliance solutions, and new regulations and rules bring uncertainty," said Rob Tate, PossibleNOW COO. Ultimately, PossibleNOW's new tool simplifies this process, allowing companies to efficiently capture consent from consumers.

Get Ready: 1:1 Consent Rule Goes Into Effect in Less Than 3 Months!
Earlier this month, we surpassed the 100 day mark until the 1:1 consent rule goes into effect. Troutman Amin has a comprehensive update on TCPAWorld that also includes a useful checklist of things that we should all be doing between now and January 27 to ensure we’re ready for the transition. In related news, National Mortgage Professional has this blunt conclusion for the mortgage industry.

New AI-Powered Lead Gen Tools for Real Estate
Wishpond's AI-powered virtual sales agent, SalesCloser.ai, has partnered with real estate marketing platform Roomvu to improve lead follow-up and sales conversion for real estate agents. The collaboration aims to increase lead conversion, boost agent efficiency and enhance client experience. In other news out of the real estate sector, Housingwire announced their 7 Best Real Estate Lead Generation Websites for 2024.

LeadsCon Vegas Returns to the MGM Grand!
Mark your calendar! LeadsCon 2025 is happening April 7-9 at the MGM Grand in Las Vegas. This is the best opportunity to connect, learn, and hit your growth goals for 2025. Register by November 15 to secure the lowest ticket price of the year!

Introducing LeadsPedia's New Features
LeadsPedia is excited to unveil a suite of new features designed to provide you with greater control over your workflows. One highlight is Branded Ping Tree Offers, which allow you to return brand information and post leads to the brands consumers have opted into—helping ensure compliance with the latest industry regulations. Ready to see these features in action NOW? Schedule a meeting with our team to explore how these powerful features can prepare your business for a successful 2025!