Issue 21

DMS Files For Chapter 11
The lead gen industry felt a seismic shift earlier this month when Digital Media Solutions (DMS) filed for Chapter 11 bankruptcy. Despite the setback, the company’s press release noted that DMS has secured a $122 million financing commitment from existing lenders, which will support the company through the bankruptcy process and position it for future growth. As DMS navigates this challenging period, we’ll keep you posted to see how this development impacts the larger lead gen landscape.

Industry Buzz Grows at LeadsCon Connect
The lead gen community descended on Chicago’s Rosemont area to connect, learn, and grow with fellow industry colleagues. From the opening fireside chat with Bijoy John, Rate’s SVP of marketing to the best practices highlights of Renewal by Andersen’s Jodie McClement, this year’s agenda was loaded with brand insights. The pace was set by a buzzy welcome reception on Monday night and carried on throughout the next two days, packed with the networking events, speed demos, and dealmaking that has made LeadsCon Connect the fall’s new can’t-miss event!

FCC Proposes New Rules for AI-Generated Robocalls
Comments were due earlier this month for a NPRM (Notice of Proposed Rulemaking) addressing AI-generated robocalls and robotexts. The FCC proposed a formal version of the rules last month. PYMNTS has a basic breakdown of the potential impact of the proposed rulemaking.

TrueDialog Appoints McGuckin Hager to CMO
SMS solution provider TrueDialog, announced the appointment of Amanda McGuckin Hager to chief marketing officer. With over 25 years of experience driving marketing success, Hager brings a wealth of knowledge to the team. According the the release, Hager's focus will be on highlighting TrueDialog's innovative platform and customer success stories. "Amanda's proven track record and marketing expertise make her perfect for our next growth phase," says CEO John Wright. "We're excited to have her onboard, especially as SMS becomes an essential communication channel."

LeadsCon Vegas Returns to the MGM Grand!
Don’t forget! LeadsCon 2025 takes place April 7-9 at the MGM Grand in Las Vegas. Please be sure to save the date and stay tuned for program announcements and developments in the coming weeks!

LeadsPedia
LeadsPedia’s time at LeadsCon Connect was truly inspiring, and we’re deeply grateful for another exceptional event. It was a pleasure connecting with so many talented individuals, and we’re excited about the collaborations that lie ahead. As a leader in performance marketing, we’re committed to providing a full suite of tools designed to support businesses of all sizes. Our user-friendly platform, powerful features, and award-winning Customer Success team help marketers maximize their potential and achieve meaningful results. Schedule a meeting with our expert team to explore how we can support your growth and business objectives. We look forward to continuing this journey with you!