THE LEAD GEN INDUSTRY’S LARGEST EVENT

April 8 – 10, 2024 | Paris Hotel & Casino, Las Vegas

REGISTER

Leadscon Las Vegas - Exhibit Hall attendees and vendors

WHO SHOULD ATTEND?

If generating, buying, distributing or measuring leads is your business—then you have to be at Leadscon. Attended by professionals from 25 main verticals including mortgage/lending, auto, healthcare, insurance, fintech, EDU, legal, home services and retail.

Leadscon Las Vegas - Keynotes / Sessions Meet-Up Hub

OVERVIEW

The world’s largest conference and exposition on lead-generation—attended by thousands of Fortune 1000 marketers, lead-buyers, procurement teams, agencies and affiliates. Three days of networking, meetings and content featuring lead gen experts.

Leadscon Las Vegas - Attendees at a conference panel

BILLION DOLLAR BUYER’S CLUB

The amount of lead spending represented by the attendees at LeadsCon is in the billions—literally. Learn, network and schedule meetings–our innovative MeetingsHub facilitates thousands of on-site meetings each year.

3,000 LEAD GEN PROFESSIONALS UNDER ONE ROOF

The electrifying atmosphere, engaging discussions and boundless connections make LeadsCon a truly unforgettable experience! As the largest event in lead generation, it’s where connections are made. Sign up today—prices go up on April 6!

Check out the video below to experience the energy of LeadsCon!

Sponsor & Exhibit Opportunities

The world’s largest exhibit hall on lead gen is SOLD OUT, but you can still book a thought-leadership or event sponsorship.

Contact Andrew Katz at akatz@accessintel.com to learn more.

View Floor Plan View Full Exhibitor List  

2024 SPONSORS

WHAT ATTENDEES ARE SAYING

The turnout was AMAZING!

LeadsCon 2023 was a great show.

Already looking forward to the next one.

Enjoyed meeting so many great people in the industry.

THE place to make connections with #leadgeneration colleagues.

A great event to network, meet new people, and catch up on industry trends.

The best place to become a part of the lead gen ecosystem.

Targeted, well-organized, and informative.

LeadsCon is the perfect place to meet the key players in the lead gen industry.

It’s what conferences are all about – connecting!

My team is likely netting a new lead source as I type this comment.

What an absolute ace of a place!

To say it was a great event would be an understatement!

We can’t wait to exhibit again next year! Great people & great event!

Speakers

  • Puja Amin

    Partner
    Troutman Amin, LLP
  • Aru Anavekar

    CEO and Founder
    Botsplash
  • Martin Andersen

    Head of Digital
    Sony
  • Jacqueline Anderson

    Vice President, Affiliate Marketing
    Endurance
  • Jennifer Apy

    Partner & CMO
    Chief Outsiders
  • Vishwas Arora

    Senior Vice President, Demand Generation and Analytics
    Sage Home
  • Jacob Atkinson

    Director of Marketing
    ADT
  • Jeff Barnes

    General Manager
    Modernize
  • James Berger

    EVP, Consumer Lending
    Cross Country Mortgage
  • Chelsi Bernhard

    EVP of Marketing & Communications
    Cygnus Education
  • Zac Bitsoi

    Director of Affiliate Marketing
    Vivint
  • Ndala Booker

    Consultant
    NdalaLive, LLC
  • Adam Bravo

    Vice President of Direct Marketing Strategy
    MGM Resorts International
  • Gordon Brott

    Founder
    Gordon Brott Growth Marketing
  • Ted Buell

    Managing Director, Lead Gen Ads & Marketing
    Google
  • John Busby

    Chief Marketing Officer
    Centerfield
  • Trish Chuipek

    Chief Growth Officer
    DMS
  • Erin Cigich

    Chief Executive Officer
    Perform[cb]
  • Chris Clark

    Director, Trust and Identity
    TransUnion
  • Matthew Connelly

    Partner/Founder
    The Wisdom Companies, LLC
  • Arvell Craig

    AI Evangelist
    VAgents
  • Chris Cubbage

    Chief Marketing Officer
    Florida Window & Door
  • Matt Curtis

    Head of Media Strategy
    ADT
  • William DeCourcy

    Chief Lead Generation Officer
    AmeriLife
  • Marc DeSimone

    CEO
    Clearview
  • Jeff Dittrich

    President & CEO
    Pumpkin Labs
  • Ethan Ewing

    Founder
    ProPair
  • Tom Ferrara

    Chief Commercial Officer
    PX
  • Daniel Foppen

    VP of Product & Product Marketing
    Convoso
  • Christine Frohlich

    Head of Data Governance
    Verisk Marketing Solutions
  • Lauren Garner

    Vice President of Demand Generation and Partnerships
    Ascent Funding
  • Alex Genov

    Head of Customer Research & Marketing Insights
    Zappos Family of Companies
  • Scott Gilman

    Senior Director
    Adopt-A-Contractor
  • Kenneth Goldfuss

    Vice President of Wholesale Business
    TrueCoverage
  • Terance Gonsalves

    Partner
    Alston & Bird LLP
  • Jessica Hawthorne-Castro

    CEO
    Hawthorne Advertising
  • John Henson

    Attorney
    Troutman Amin, LLC
  • Gayla Huber

    President
    IntegriShield
  • Matt Jarboe

    Branch Manager, Vice President of Mortgage Lending
    Mutual of Omaha
  • Erik Josowitz

    SVP, Technology and Strategy
    AWL
  • Rich Kahn

    CEO and Co-founder
    Anura Solutions, LLC
  • Eric Kider

    General Manager of Sales & Marketing Solutions
    Dun & Bradstreet
  • Chad Kreutz

    President
    American Standard Home Services
  • Tracy Laney

    Vice President of Sales
    Contact Center Compliance
  • Joe Laskowski

    Chief Revenue Officer
    Modaramo Media
  • Lauralie Levy

    Chief Marketing Officer
    SHIFTit Health
  • Joey Liner

    Chief Consultant & Strategist
    Liner Connections
  • Patricia Marange

    Head of Affiliate Marketing and Performance Partnerships
    Mindshare & GroupM
  • Sean-Reed McGee

    Chief Executive Officer
    Back2Learn Inc.
  • Ian McRae

    Director, Content
    LeadsCon
  • John McWilliams

    Director, Consultative Services
    LexisNexis Risk Solutions
  • Janet Meier

    Founder, Managing Partner
    Montecito Digital
  • John Minnec

    Vice President, Brand Marketing
    Groundworks
  • Grant Moon

    Founder & Former CEO
    Home Captain
  • Esteban Morales

    Member
    Mintz
  • Kristen O'Neall

    Director of Client Services
    Colling Media
  • Bas Offers

    COO & Co-founder
    PX
  • Eric Peschke

    Vice President of Marketing
    Zintex Remodeling Group
  • Jaimie Pickles

    CEO & Co-founder
    First Interpreter
  • John Pohl

    President
    Springs Connect
  • Gregory Powel

    CEO
    Money Group
  • David Quiec

    Partner
    Enginefish
  • Kevin Rockoff

    General Counsel
    SmartFinancial
  • Raul V. Rodriguez

    Vice President
    Woxsen University
  • Justin Salas

    Account Manager
    Perspective Tester
  • Eliot Schreiber

    Chief Operating Officer
    TextLegal
  • Cooper Schwartz

    Head of New Business & Growth
    Money Group
  • Eli Schwarz

    Chief Strategy Officer
    Verisk Marketing Solutions
  • Annemarie Schwendler

    Senior Marketing Product Manager
    Dun & Bradstreet
  • Mark Seghers

    CEO & Co-Founder
    Inspire Health Tech
  • Isaac Shloss

    Chief Product Officer
    Contact Center Compliance
  • Michele A. Shuster

    Managing Partner
    Mac Murray & Shuster
  • Daniel Sims

    Vice President, Customer Experience
    VanillaSoft
  • Ray Sinlao

    CEO
    Standard Conversions
  • Keith Sinnott

    Senior Vice President
    Homefix Custom Remodeling
  • Thomas Smale

    Founder and CEO
    FE International
  • Deborah Solmor

    General Counsel
    Gateway Foundation
  • Joseph Spicer

    Marketing Manager
    Oregon Corrections Enterprises
  • Thomaz Steuerman

    Managing Director, Head of Americas
    MVF Global
  • Dan Stevens

    COO & Co-founder
    Windfall
  • Scott Sullivan

    Founder & CEO
    RateQuote
  • Mike Tassone

    Co-Founder & COO
    Own Up
  • Paul Theriot

    President
    The Alesco Group
  • Jacob Thorpe

    VP of Client Services
    Squeeze
  • Matt Tillman

    CEO
    Tillman Consulting Group, LLC
  • Geoff Troidl

    Head of Digital Marketing
    SmartFinancial
  • Eric Troutman

    Founder
    Troutman Amin, LLP
  • Teddy Truong

    CEO
    Scale Up Media Agency
  • Jon Walner

    Managing Attorney, Shareholder
    Walner Law
  • Margaret Wise

    Chief Revenue Officer
    ActiveProspect
  • Adam Young

    Founder & CEO
    Ringba

Looking to become a part of the lead gen world’s most prestigious speaker faculty?  While we’re all set for April, complete this form to submit your session idea for LeadsCon Connect taking place this September in Chicago!

Agenda

  1. 11:30 am - 12:30 pm

    Power Hour: What Makes a Business Worth More? Lessons From $50 Billion in Exits

    Join Thomas Smale, Founder and CEO of global M&A advisory firm FE International, as he shares what he’s learned from over $50 billion in lifetime acquisitions.

    Listen in as he offers behind-the-scenes insights into which business models lead to the biggest exit prices, the business types that are most popular with buyers, and how you can build a high-value business poised for a smooth and successful exit. 

    How do you sell your business, and what does the process look like? Whether you’d like to sell soon or later down the road, it is essential to build your business with an exit in mind.  The information divulged in this session will be invaluable.

    • Thomas Smale

      Thomas Smale

      Founder and CEO
      FE International
  2. 11:30 am - 12:30 pm

    Power Hour: Aim Small, Miss Small - How to Spend Your Marketing Dollars Efficiently

    In this insightful Power Hour led by Eric Peschke, Vice President of Marketing at Zintex Remodeling Group, attendees will gain a comprehensive understanding of the current economic landscape shaped by the rapid shifts in demand.  As customers with financial capacity executed projects during the pandemic, a void emerged, compounded by inflationary pressures and market volatility.

    We’ll examine strategic marketing approaches, emphasizing the importance of running a Net Revenue analysis by zip code to optimize lead generation sources.  Attendees will learn to identify and target high-performing zip codes while efficiently managing their marketing budget.  This session delves into the debate between Cost per Lead and Cost of Marketing %.  We’ll examine how a higher Cost of Marketing % can lead to better returns, challenging the conventional focus on minimizing Cost per Lead.  Attendees will discover how to adapt budgets dynamically, reallocating resources based on real-time performance data.

    The session concludes with a set of rules for testing new lead sources, highlighting the significance of testing during peak months, selecting optimal zip codes, and committing to a timeline that allows for effective optimization.  In an era of economic uncertainty, this Power Hour equips attendees with actionable insights to navigate challenges, optimize marketing spending, and build sustainable lead generation strategies.

    • Eric Peschke

      Eric Peschke

      Vice President of Marketing
      Zintex Remodeling Group
  3. 11:30 am - 12:00 pm

    Mastering the Talent/Tech Equation - Thriving in a Rapidly Evolving Digital Landscape

    In this session, Raul V. Rodriguez, Vice President at Woxsen University helps us explore the essential skills and expertise needed to excel in lead generation and digital marketing.  From data analytics to creative storytelling, discover how to build a team that combines technical proficiency with marketing finesse to turn your operation into a future-proof growth machine!

    • Raul V. Rodriguez

      Raul V. Rodriguez

      Vice President
      Woxsen University
  4. 12:00 pm - 1:30 pm

    Lunch

    Inshura
  5. 1:30 pm - 3:30 pm

    Workshop: Gen AI Deep Dive - Practical Use Cases & The Road Ahead

    Embark on a hands-on journey into the heart of GenAI in our exclusive workshop, where theory meets practice. Join us for a comprehensive exploration of practical GenAI use cases and gain insights into the exciting road ahead for this transformative technology.

    • Aru Anavekar

      Aru Anavekar

      CEO and Founder
      Botsplash
  6. 1:30 pm - 3:30 pm

    Workshop: Growth Gears - Optimizing Your Customer Acquisition Strategy

    You’re ready to take business to the next level to implement customer acquisition strategies that scale. Where do you start? How do you do it cost-effectively?  How do you guide your teams to develop a marketing plan that gets results?

    In this workshop, we’ll cover high level frameworks that help you harness the power of Growth Gears™ to create and implement a cost-effective growth marketing plan. If you’ve wondered how to approach digital marketing, relationship marketing, and content marketing for your business, we’ll share case studies that will help you develop and test marketing campaigns that will allow you to scale.

    This workshop is for brand-side marketers and agencies who want to grow their customer acquisition funnel and accelerate conversion to deliver desired business results.

    • Jennifer Apy

      Jennifer Apy

      Partner & CMO
      Chief Outsiders
  7. 1:45 pm - 3:30 pm

    Workshop: Tactical Marketing & Lead Gen Optimization: Preparing for Tomorrow’s Growth Environment

    Join this workshop to get dozens of actionable recommendations, tips, examples  & insights across social, search, email and more that will help you:

    • Improve your existing campaigns today
    • Discover new tactics and launch new channels
    • Prepare for the changing marketing landscape – from ChatGPT to TikTok and beyond.

    With the number of tools and tactics at our fingertips, marketing today is amazingly powerful yet increasingly complex.  Join this fast-paced workshop and learn from an experienced tactical marketer specific ways you can improve your existing campaigns, explore new channels and grow your business for the future. Gordon will spend 5-15 minutes on more than 10 focus areas showing examples of great campaigns, common mistakes, recommended tactics, and how you can quickly implement them yourselves.  

    • Gordon Brott

      Gordon Brott

      Founder
      Gordon Brott Growth Marketing
  8. 3:45 pm - 4:30 pm

    Welcome to LeadsCon: Giving Customers a Voice in a World Full of Numbers

    • Alex Genov

      Alex Genov

      Head of Customer Research & Marketing Insights
      Zappos Family of Companies
    • Ian McRae

      Ian McRae

      Director, Content
      LeadsCon
  9. 4:30 pm - 6:00 pm

    Bonjour Bash Welcome Party

    Get ready to kick off LeadsCon 2024 in style at the most exclusive event in town! Join us for an unforgettable Welcome Party at the chic Cheri Chateau Rooftop Lounge.  Unwind and engage in conversations that can transform your business and elevate your LeadsCon experience!  Before you set out for dinner, don’t miss this opportunity to immerse yourself in the breathtaking panoramic views of the Vegas Strip as you connect with the LeadsCon community.

    AWL
    Leads.io
  1. 8:00 am - 8:45 am

    Breakfast Roundtables

  2. 8:00 am - 9:00 am

    Breakfast

    PX
  3. 8:15 am - 8:30 am

    First Timers Meetup

    Is this your first LeadsCon?  Come join us and your fellow first-timers for this special primer to learn how you can make the most of your time here in Las Vegas.

  4. 8:45 am - 9:15 am

    Keynote: Unveiling Customer Insights Through Data Analysis

    This fireside chat will cover data-driven marketing strategies, emerging industry trends, customer-centric approaches, the role of technology, and insights on macro factors driving the market.  Hear first-hand perspectives from Chad Kreutz, President of American Standard Home Services and Jeff Barnes, SVP & GM at Modernize Home Services as we discuss:

    The Evolution of Lead Generation: Explore the changing landscape of lead generation and how organizations can adapt to stay ahead in a dynamic market.

    Data-Driven Marketing Strategies: Uncover the power of data in shaping marketing strategies and learn how American Standard leverages data analytics for targeted and effective campaigns.

    Emerging Industry Trends: Gain a firsthand perspective on the latest trends shaping the industry and discover how forward-thinking companies are positioning themselves for success.

    Customer-Centric Approaches: Understand the importance of putting the customer at the center of your marketing efforts and discover strategies for building lasting relationships in a competitive marketplace.

    The Role of Technology: Dive into the technological advancements that are revolutionizing marketing practices and learn how American Standard embraces innovation to stay at the forefront of the industry.

    Insights on Macro Factors Driving the Market: Gain valuable insights into the macroeconomic factors influencing the market and how organizations can navigate uncertainties for sustained growth.

    This session cannot be missed!  Be sure to register today to start mapping your schedule at LeadsCon 2024.

    • Chad Kreutz

      Chad Kreutz

      President
      American Standard Home Services
    • Jeff Barnes

      Jeff Barnes

      General Manager
      Modernize
  5. 9:15 am - 10:00 am

    The Evolving Landscape of Customer Acquisition

    Navigating the landscape of the customer acquisition industry is a constant challenge, with shifting regulations, emerging players, and evolving technologies.  Don’t miss this insightful session which will cover: 

    • State of the customer acquisition industry; see how trends have evolved and what’s new
    • Impact of the new FCC regulations on explicit consent
    • AI/automation becoming a centerpiece
    • How leading marketers are revamping their sales funnels by strategically integrating e-commerce/direct purchase flows
    PX
    • Bas Offers

      Bas Offers

      COO & Co-founder
      PX
    • Matt Curtis

      Matt Curtis

      Head of Media Strategy
      ADT
    • Marc DeSimone

      Marc DeSimone

      CEO
      Clearview
    • Eli Schwarz

      Eli Schwarz

      Chief Strategy Officer
      Verisk Marketing Solutions
    • Gregory Powel

      Gregory Powel

      CEO
      Money Group
  6. 10:00 am

    Networking Break + Exhibit Hall Opens

    Inshura
  7. 10:45 am - 11:30 am

    Unlock the True Potential of Search Marketing: Lessons from ADT's Journey

    Want to transform your search marketing into a customer acquisition machine?  Join industry leader ADT and their partner Centerfield as they dissect the data-driven search strategy that increased their sales by 20% and saved $3.7 million.

    Learn how to:

    • Attract high-value leads: Discover how ADT prioritized quality over quantity through personalization, and adapt this approach to your industry.
    • Craft personalized experiences: Uncover ADT’s winning formula of transparency, clear communication, and cutting-edge technology to create genuine connections with your target audience.
    • Go beyond basic personalization: Explore dynamic, data-driven customer journeys that adapt to individual needs in real-time.
    • Achieve cost-effective success: Learn ADT’s optimization strategies to maximize your budget and achieve significant results without breaking the bank.
    • Jacob Atkinson

      Jacob Atkinson

      Director of Marketing
      ADT
    • John Busby

      John Busby

      Chief Marketing Officer
      Centerfield
  8. 10:45 am - 11:30 am

    How AI is Changing the Consumer Lead to Purchase Journey

    • Ted Buell

      Ted Buell

      Managing Director, Lead Gen Ads & Marketing
      Google
  9. 10:45 am - 11:30 am

    Birds of a Feather: Mortgage Industry Group Discussion

    Calling all mortgage professionals!  Join our Birds of a Feather mortgage discussion group and connect with like-minded individuals who share your goals for growth in the market.  In this exclusive forum, you’ll have the opportunity to engage in insightful conversations, exchange valuable tips and strategies, and forge meaningful connections with peers who understand the unique challenges and opportunities of our industry.  Whether you’re a seasoned expert or just starting out, our community provides a supportive environment where you can learn, grow, and thrive together.  Don’t miss out on this invaluable resource to expand your network, gain valuable insights, and take your business to new heights.

  10. 11:40 am - 12:15 pm

    Lead Gen Leaders: Best Practices and Emerging Trends to Optimize Growth

    In this panel session, industry experts dive into the strategies reshaping lead generation.  We’ll explore cutting-edge tactics, data-driven insights, and innovative technologies driving optimal growth.  From leveraging AI for targeted outreach to harnessing the power of personalized content, discover how to stay ahead in the competitive landscape.  Gain actionable insights and elevate your lead generation game to drive sustainable business success.

    • Zac Bitsoi

      Zac Bitsoi

      Director of Affiliate Marketing
      Vivint
    • Jaimie Pickles

      Jaimie Pickles

      CEO & Co-founder
      First Interpreter
    • Grant Moon

      Grant Moon

      Founder & Former CEO
      Home Captain
    • Joe Laskowski

      Joe Laskowski

      Chief Revenue Officer
      Modaramo Media
  11. 11:40 am - 12:15 pm

    2024 Digital Odyssey: Mastering FCC Compliance, Testing Triumphs, Data Analytics, and Financial Frontiers

    In this illuminating session, we will explore the pivotal role of FCC rulings in compliance and its profound impact on the evolving digital landscape for lead generators. As we venture further, our expert panelists will dissect the intricacies of testing marketing models, providing invaluable insights into advanced AB testing methodologies and strategies that will define success in 2024.

     Moreover, we’ll delve into the critical aspect of analytics, unraveling the power of data-driven decision-making in shaping effective lead generation strategies. The financial implications of these methodologies will also be thoroughly examined, offering a comprehensive understanding of the economic landscape that lead generators will navigate. Attendees can expect to gain actionable knowledge and strategic foresight, equipping them with the tools necessary to thrive in the ever-changing world of lead generation in 2024. Join us as we unveil the opportunities and challenges that lie ahead, paving the way for success in this dynamic digital era.

    • Janet Meier

      Janet Meier

      Founder, Managing Partner
      Montecito Digital
    • Erin Cigich

      Erin Cigich

      Chief Executive Officer
      Perform[cb]
    • Tracy Laney

      Tracy Laney

      Vice President of Sales
      Contact Center Compliance
  12. 11:40 am - 12:15 pm

    Assessing Lead Quality + Establishing the Right Tactics for Growth

    Join us for a lively discussion among our industry leaders which will explore the nuances of assessing lead quality across various channels and industries. From distinguishing between high-quality leads to implementing tailored growth tactics, this session will arm you with actionable insights to optimize your lead generation efforts. Whether you’re a seasoned marketing pro, sales exec, or a business owner looking to enhance your growth strategies, this session promises invaluable perspectives to propel your success!

    • Geoff Troidl

      Geoff Troidl

      Head of Digital Marketing
      SmartFinancial
    • Thomaz Steuerman

      Thomaz Steuerman

      Managing Director, Head of Americas
      MVF Global
    • Daniel Foppen

      Daniel Foppen

      VP of Product & Product Marketing
      Convoso
    • Scott Gilman

      Scott Gilman

      Senior Director
      Adopt-A-Contractor
    • Ian McRae

      Ian McRae

      Director, Content
      LeadsCon
  13. 11:45 am - 12:30 pm

    International Attendees Meet Up

  14. 12:00 pm - 1:30 pm

    Lunch

    Inshura
  15. 12:30 pm - 1:30 pm

    Lunch + Learn: Critical Strategies to Enhance Lead Quality + Value

    With tighter budgets, marketers are still faced with the need to acquire new customers in the face of economic uncertainty. Doing so calls for more effective and efficient strategies for identifying, evaluating, and developing lead opportunities. 

    During this session, we will explore how marketers can drive more quality into the lead. We will look at:

    • Refining lead qualification strategies that leverage fraud and identity insights to reduce the amount of phony leads
    • Applying personal asset information to better understand the financial ability/stability of a lead 
    • Segmenting leads based on meaningful lifestyle and behavioral characteristics
    LexisNexis Risk Solutions
    • John McWilliams

      John McWilliams

      Director, Consultative Services
      LexisNexis Risk Solutions
  16. 12:30 pm - 1:30 pm

    Lunch + Learn: Supercharge Omnichannel Lead Generation with Precise Wealth and People Data Powered by AI

    Learn how to drive higher-quality leads using real-time consumer insights, including precise wealth, life events, and real estate data. In this session, Windfall’s Co-Founder and COO, Dan Stevens, will explore:

    • The changing digital marketing ecosystem and macroeconomic trends
    • Modern use cases for real-time people data with Windfall’s new API
    • Best practices for data-driven persona development
    • AI strategies to enhance lead quality and conversion
    Windfall
    • Dan Stevens

      Dan Stevens

      COO & Co-founder
      Windfall
  17. 12:45 pm - 1:30 pm

    Auto Industry Attendees Meet Up

  18. 1:30 pm - 2:15 pm

    EDU Attendees Meet Up

  19. 1:45 pm - 3:00 pm

    FCC's 1:1 Ruling: So Now What?

    Massive New FCC Rulings and Potential Legislation Are SHOCKING TCPAWorld—Here is Everything You Need to Know RIGHT NOW to Stay Compliant! This session will dive deep into the intricacies of the FCC’s orders regarding the new 1-1 consent rules, the new revocation rules, and other regulatory developments like the Do Not Disturb Act massively impacting the lead generation industry.  Don’t miss out on this exclusive opportunity to gain a comprehensive understanding of the new TCPA rules and compliance strategies for your lead generation practices from the Czar and Queenie of TCPAWorld.com! 

    • Eric Troutman

      Eric Troutman

      Founder
      Troutman Amin, LLP
    • Puja Amin

      Puja Amin

      Partner
      Troutman Amin, LLP
    • Gayla Huber

      Gayla Huber

      President
      IntegriShield
  20. 1:45 pm - 2:30 pm

    Birds of a Feather: Insurance Industry Group Discussion

    Calling all insurance professionals!  Join our Birds of a Feather insurance discussion group and connect with like-minded individuals who share your goals for growth in the market.  In this exclusive forum, you’ll have the opportunity to engage in insightful conversations, exchange valuable tips and strategies, and forge meaningful connections with peers who understand the unique challenges and opportunities of our industry.  Whether you’re a seasoned expert or just starting out, our community provides a supportive environment where you can learn, grow, and thrive together.  Don’t miss out on this invaluable resource to expand your network, gain valuable insights, and take your business to new heights.

  21. 1:45 pm - 3:30 pm

    Affiliate Marketing Think Tank

    Immerse yourself in a dynamic exploration of the affiliate marketing landscape with our industry’s trailblazers!  Uncover the secrets to cultivating a successful network and learn to achieve unparalleled quality and scale through transparency, leveraging cutting-edge technology and strategic partnerships for agility in a rapidly evolving marketing ecosystem.

    Unlock the full potential of your marketing endeavors by honing your expertise in channel and partnership diversification, ensuring that your efforts are optimally distributed across a spectrum of platforms and mediums. Explore insights into the pivotal role of Gen AI, and discover new and innovative approaches your peers are taking to grow their businesses.

    – Competitors, Partners & Frenemies: Examining ways to support those in your affiliate network

    – Achieving quality and scale through transparency; how to lean into technology and partnerships that make you more flexible and nimble for a rapidly changing marketing ecosystem

    – The impact of the FCC’s ruling on the affiliate marketing space

    – Optimizing channel diversification

    – Understanding how developments in Gen AI can enhance your affiliate content strategy

    Schedule:

    • Opening Presentation: State of Affiliate Marketing
    • Industry Panel Discussion
    • Moderator-led Group Discussions
    • Short Refreshment Break
    • Group Discussions Continue
    • Cooper Schwartz

      Cooper Schwartz

      Head of New Business & Growth
      Money Group
    • Jacqueline Anderson

      Jacqueline Anderson

      Vice President, Affiliate Marketing
      Endurance
    • Patricia Marange

      Patricia Marange

      Head of Affiliate Marketing and Performance Partnerships
      Mindshare & GroupM
    • Lauren Garner

      Lauren Garner

      Vice President of Demand Generation and Partnerships
      Ascent Funding
  22. 1:45 pm - 2:30 pm

    Gen AI: The 6 Largest Opportunities + Threats Facing Lead Gen

    This panel explores the six most significant opportunities and threats facing marketing and sales pros.  From leveraging AI-powered tools for hyper-targeted campaigns to grappling with privacy concerns and regulatory hurdles, experts will discuss strategies for maximizing opportunities and mitigating risks.  Join us for an insightful discussion that promises actionable insights for staying ahead in the lead gen arena.

    • Gain insights into leveraging AI-powered tools effectively to create hyper-targeted marketing campaigns.
    • Understand the evolving landscape of privacy concerns and regulatory hurdles, and strategies to navigate them while maintaining trust and compliance.
    • Identify the most significant opportunities and threats in lead generation, and practical approaches to maximize opportunities and mitigate risks.
    • Explore innovative strategies for adapting to changing consumer behaviors and preferences, ensuring sustained success in lead generation efforts.
    • Take away actionable insights from industry experts that will enable you to supercharge your growth and stay ahead of your competitors.
    • Christine Frohlich

      Christine Frohlich

      Head of Data Governance
      Verisk Marketing Solutions
    • Kevin Rockoff

      Kevin Rockoff

      General Counsel
      SmartFinancial
    • Rich Kahn

      Rich Kahn

      CEO and Co-founder
      Anura Solutions, LLC
    • Arvell Craig

      Arvell Craig

      AI Evangelist
      VAgents
    • Ethan Ewing

      Ethan Ewing

      Founder
      ProPair
  23. 2:30 pm - 3:00 pm

    Afternoon Networking Break

    Inshura
  24. 2:30 pm - 4:35 pm

    Speed Demos

    Dive into a dynamic showcase where industry experts and innovators present their cutting-edge solutions in lightning-fast sessions.  Harnessing the power of brevity, these speed demos offer a rapid-fire exploration of the latest tools, strategies, and technologies revolutionizing lead generation.  From AI-driven analytics to personalized marketing automation, each demo delivers actionable insights and practical tips to supercharge your lead generation efforts.  Engage with top-tier vendors and network with fellow attendees as you discover new avenues for capturing and converting leads!  Here’s the schedule:

    2:30 p.m. – Arbeit

    2:35 p.m. – RRDB L!VE

    2:40 p.m. – CallTrackingMetrics

    2:45 p.m. – Heyflow

    2:50 p.m. – Marketcall

    2:55 p.m. – VanillaSoft

    3:00 p.m. – OnScript AI

    3:05 p.m. – Convoso

    4:00 p.m. – FullThrottle

    4:05 p.m. – Regal 

    4:10 p.m. – NobelBiz

    4:15 p.m. – ZeroBounce

    4:20 p.m. – LeadsPedia

    4:25 p.m. – Taboola

    4:30 p.m. – LeadsPedia

  25. 3:00 pm - 3:40 pm

    Marketers Modeling Growth by Design: Lead to Conversion

    A brand’s sales and marketing funnels are unique to their company and should work together, while always evolving. These marketers will share how they determine focus and objectives, and how they generate leads, define, and evaluate their leads. What is a lead? When is a lead a lead? Learn the nuances and find out how they view leads, nurture quality leads with laser focus on conversion. Marketers continue to collect more data than ever before. Learn innovative approaches to mining for actionable drivers. Hear what kind of data is surprisingly proving most valuable in converting leads. Full-funnel marketing approach and omnichannel focus is critical but what might be getting lost here? Micro vs. macro lens views offer different perspectives. Learn what the true value of lead scoring is to emerging and established brands. 

    • What are these marketers doing to reach their target audience, while always testing and expanding that core audience?
    • What channels should be considered that may be overlooked? Where might dollars be left on the table?
    • What about brand-building activation efforts and yielding direct sales impact?  
    • First-touch, last-touch, multi-touch, incrementality  – pros and cons of attribution approaches?
    • The lower funnel often receives most of the focus where results are concerned. Why are these marketers focused on the entire marketing funnel for growth?
    • Where should the greatest focus be placed in the marketing funnel?
    • What platforms are changing up the leads process?
    • How can AI implementation be beneficial in your lead cycle?
    • Adam Bravo

      Adam Bravo

      Vice President of Direct Marketing Strategy
      MGM Resorts International
    • Lauralie Levy

      Lauralie Levy

      Chief Marketing Officer
      SHIFTit Health
    • John Minnec

      John Minnec

      Vice President, Brand Marketing
      Groundworks
    • Jessica Hawthorne-Castro

      Jessica Hawthorne-Castro

      CEO
      Hawthorne Advertising
  26. 3:00 pm - 3:40 pm

    Birds of a Feather: Home Services Industry Group Discussion

    Calling all home services professionals!  Join our Birds of a Feather home services discussion group and connect with like-minded individuals who share your goals for growth in the market.  In this exclusive forum, you’ll have the opportunity to engage in insightful conversations, exchange valuable tips and strategies, and forge meaningful connections with peers who understand the unique challenges and opportunities of our industry.  Whether you’re a seasoned expert or just starting out, our community provides a supportive environment where you can learn, grow, and thrive together.  Don’t miss out on this invaluable resource to expand your network, gain valuable insights, and take your business to new heights.

  27. 3:00 pm - 3:50 pm

    Reimagining Lead Gen: Legal Insights for Today's Product Builders

    Lawmakers kept the lead gen industry on its toes in 2023 and many industry participants are wondering just how to build the next iteration of products that will survive the next waves of regulatory change.  This session dives into strategies for developing lead generation products that align with FCC, CFPB, and DNC regulations.  Learn from the industry’s leading legal experts about how to build compliant and effective lead gen products, ensuring regulatory adherence without sacrificing innovation.  Don’t miss this opportunity to stay ahead in the evolving landscape of lead gen compliance, where staying a step ahead of your competitors could mean all the difference!

    • John Henson

      John Henson

      Attorney
      Troutman Amin, LLC
    • Terance Gonsalves

      Terance Gonsalves

      Partner
      Alston & Bird LLP
    • Deborah Solmor

      Deborah Solmor

      General Counsel
      Gateway Foundation
    • Esteban Morales

      Esteban Morales

      Member
      Mintz
    • Michele A. Shuster

      Michele A. Shuster

      Managing Partner
      Mac Murray & Shuster
  28. 3:30 pm - 4:30 pm

    DEI Meet Up & Panel Discussion

    Join us for LeadsCon’s DEI Meet Up with support from Blacks in Performance Marketing!  This session kicks off with an interactive panel discussion and then transitions into informal networking.

    Breaking Barriers: Creating Opportunity Through Diversity for Performance Marketing Companies

    This engaging panel discussion will explore the importance of diversity within performance marketing companies. Panelists will facilitate discussions about personal journeys and experiences with diversity in the workplace, sharing insights on how diversity impacts company culture, innovation, and overall success. The session will delve into the significance of embracing diversity and creating an inclusive environment where all employees feel valued and empowered. Attendees can expect to leave with practical recommendations and strategies for enhancing diversity and inclusivity within their organization.

    • Matt Tillman

      Matt Tillman

      CEO
      Tillman Consulting Group, LLC
    • Ndala Booker

      Ndala Booker

      Consultant
      NdalaLive, LLC
    • Sean-Reed McGee

      Sean-Reed McGee

      Chief Executive Officer
      Back2Learn Inc.
  29. 3:50 pm - 4:30 pm

    The Almost Limitless Internet

    We can imagine, find, create, and accomplish just about anything we want to on the internet. We might even say it’s limitless, But, what if you lost your sight? How would you navigate the web? Blind professional athlete, Justin Salas talks about those limitations and creating a more limitless digital world through accessible design. 

    • Justin Salas

      Justin Salas

      Account Manager
      Perspective Tester
  30. 3:50 pm - 4:30 pm

    Unlocking The Power of Partnership: Actionable Insights For Explosive Growth

    Join us for a solutions-focused panel, where you’ll learn from best-in-class market leaders about how they built a fully operational and successful end-to-end ACA marketplace solution in less than 4 months. Launched in late July with three sales agents and 25 policies written, this dynamic partnership grew exponentially to 50+ agents and over 26,000 policies written by December. Creating new revenue opportunities in the highly competitive OEP marketplace by combining best-in-class technology, data and traffic, built on a foundation of trust, you’ll learn how industry leaders from three complementary companies collaborated for mutual success. 

    In this session, attendees will gain the following valuable takeaways:

    • How to maximize mutual growth & value while driving efficiencies
    • Transparent collaboration from strategy to marketing execution
    • The importance of diversified media throughout the endeavor
    • Creating consistency & predictability in an unpredictable market
    • Lessons learned to apply to new initiatives
    • Trish Chuipek

      Trish Chuipek

      Chief Growth Officer
      DMS
    • Adam Young

      Adam Young

      Founder & CEO
      Ringba
    • Joey Liner

      Joey Liner

      Chief Consultant & Strategist
      Liner Connections
    • Kenneth Goldfuss

      Kenneth Goldfuss

      Vice President of Wholesale Business
      TrueCoverage
  31. 4:30 pm - 5:30 pm

    Tacos, Tequila and Bingo!

    FullThrottle
  1. 8:00 am - 9:30 am

    Breakfast

    PX
  2. 8:15 am - 9:15 am

    Breakfast Briefing: More Than Just Leads. Wins.

    Start your day on the right foot with this year’s Breakfast Briefing!  Everybody needs to get leads, it’s what you do with them that impacts performance.  Join us for this session to learn how you can do more with your leads to realize your growth goals. 

    Dun & Bradstreet
    • Annemarie Schwendler

      Annemarie Schwendler

      Senior Marketing Product Manager
      Dun & Bradstreet
    • Paul Theriot

      Paul Theriot

      President
      The Alesco Group
    • Eric Kider

      Eric Kider

      General Manager of Sales & Marketing Solutions
      Dun & Bradstreet
  3. 9:15 am - 10:00 am

    Elevating the Insurance Consumer Experience

    Discover insights from top industry growth experts on navigating increasing regulations, combating predatory marketing, and understanding the economics of bad leads. Explore the role of AI in meeting evolving consumer expectations and gain valuable insights into the future of insurance marketing and sales.  This engaging panel of experts will provide critical insights around:

    • Increasing regulations
    • Predatory marketing & deception
    • The economics of bad leads
    • AI & evolving consumer expectations
    • The future of insurance marketing and sales
    • William DeCourcy

      William DeCourcy

      Chief Lead Generation Officer
      AmeriLife
    • Matthew Connelly

      Matthew Connelly

      Partner/Founder
      The Wisdom Companies, LLC
    • Scott Sullivan

      Scott Sullivan

      Founder & CEO
      RateQuote
    • Mark Seghers

      Mark Seghers

      CEO & Co-Founder
      Inspire Health Tech
  4. 9:15 am - 10:00 am

    Lead Gen Strategies to Boost Your Gen Z + Millennial Growth

    Unlock the secrets to capturing Gen Z and Millennial markets with cutting-edge lead generation strategies.  In this dynamic panel discussion, we’ll take a look into the mindset of today’s digitally savvy youth and learn actionable techniques to engage and convert them into loyal customers.  Discover innovative approaches tailored to the unique preferences of these demographics, from social media tactics to personalized content creation.  Equip yourself with the tools to elevate your brand’s reach and drive substantial growth in the competitive landscape.

    • Kristen O'Neall

      Kristen O'Neall

      Director of Client Services
      Colling Media
    • Eliot Schreiber

      Eliot Schreiber

      Chief Operating Officer
      TextLegal
    • Jon Walner

      Jon Walner

      Managing Attorney, Shareholder
      Walner Law
    • Chelsi Bernhard

      Chelsi Bernhard

      EVP of Marketing & Communications
      Cygnus Education
  5. 10:00 am - 11:00 am

    Networking Break + Exhibit Hall Opens

    Inshura
  6. 10:45 am - 11:20 am

    Smart Leads, Smarter Lenders: Unleashing the Power of AI for High-Converting Mortgage Matches

    Delve into how cutting-edge AI technologies are revolutionizing mortgage lending!  Discover the secrets to generating high-converting leads through AI-driven algorithms, optimizing borrower-lender matches, and boosting conversion rates.  Learn from industry leaders about harnessing AI’s predictive capabilities to streamline the mortgage process and enhance customer satisfaction.  Don’t miss this opportunity to unlock the potential of AI in transforming mortgage lending into a more efficient, personalized, and successful endeavor.

    • Matt Jarboe

      Matt Jarboe

      Branch Manager, Vice President of Mortgage Lending
      Mutual of Omaha
    • Mike Tassone

      Mike Tassone

      Co-Founder & COO
      Own Up
  7. 10:45 am - 11:20 am

    12 Proven Tactics for Extracting the Maximum Lead Value When Working with Call Centers

    Delve into a comprehensive exploration of strategies tailored specifically to optimize lead generation in collaboration with call centers.  From enhancing call center training to recalibrating your tactics, this session offers actionable insights to maximize lead quality, quantity, and conversion rates.  Learn our industry experts as they share real-world examples and case studies, providing you with the tools and tactics necessary to harness the full lead-generating power of call centers.  Don’t miss this opportunity to elevate your lead generation efforts and drive unparalleled growth!
     
     
     

    • Keith Sinnott

      Keith Sinnott

      Senior Vice President
      Homefix Custom Remodeling
    • John Pohl

      John Pohl

      President
      Springs Connect
  8. 11:30 am - 12:00 pm

    5 Engagement Principles to Improve Online Lead Generation

    Join Margaret for this strategic overview of the elements that all campaigns should include to catch a prospect’s eye in a crowded digital environment and improve conversion of form fills.

    Learn the 5 specific criteria you should use to ensure your lead generation campaigns or the campaigns you are buying leads from are driving the most leads for your investment.  Stay ahead of user expectations by keeping your campaigns fresh and modern!

    • Margaret Wise

      Margaret Wise

      Chief Revenue Officer
      ActiveProspect
  9. 11:30 am - 12:15 pm

    Lead Generation Metrics: What Matters Most

    This must-attend power panel of industry experts will dissect the intricacies of lead generation metrics, exploring which key indicators truly drive success in today’s rapidly evolving marketplace.  From conversion rates and cost per lead to engagement quality and lead scoring algorithms, our panelists will share insights, strategies, and best practices for maximizing your lead gen efforts.  Whether you’re a seasoned marketer seeking to refine your metrics approach or a newcomer looking to navigate the metrics maze, this discussion promises to equip you with the knowledge and tools needed to optimize your lead generation campaigns and create monster growth!

    • Tom Ferrara

      Tom Ferrara

      Chief Commercial Officer
      PX
    • James Berger

      James Berger

      EVP, Consumer Lending
      Cross Country Mortgage
    • Erik Josowitz

      Erik Josowitz

      SVP, Technology and Strategy
      AWL
    • Isaac Shloss

      Isaac Shloss

      Chief Product Officer
      Contact Center Compliance
  10. 12:00 pm - 1:00 pm

    Lunch

    Inshura
  11. 12:00 pm - 1:00 pm

    Lunch & Learn: Trusted Call Solutions to Effectively Connect With Consumers

    Can’t reach your leads?  You certainly are not alone. The lack of trust in the phone channel due to robocalls, spam and fraud have resulted in a massive decline in call answer rates for lead generators. How can you engage with your prospects when consumers won’t answer your call? 

    Regulators and phone carriers have introduced solutions to protect consumers, but the unintended consequences are incorrectly SPAM tagging and/or blocking legitimate calls. What if you could simplify, streamline, and accelerate connectivity and let your prospects know that is really your company that is calling?

    Join Chris Clark, Director Trust and Identity at TransUnion and Daniel Sims, Vice President Customer Experience at VanillaSoft as they discuss how Trusted Call Solutions have proven to optimize answer rates for accelerating lead contact.

     The discussion will focus on the latest best practices for organizations trying to effectively reach consumers including:

    • How do you stop your calls from being mislabeled?
    • Why are rotating numbers not effective?
    • When being the first to contact a lead is important, how do you increase the chances they answer your call?
    • How do I know the best time to call to improve first-call answer rates and reduce overall attempts?
    TransUnion
    • Daniel Sims

      Daniel Sims

      Vice President, Customer Experience
      VanillaSoft
    • Chris Clark

      Chris Clark

      Director, Trust and Identity
      TransUnion
    • Jacob Thorpe

      Jacob Thorpe

      VP of Client Services
      Squeeze
  12. 1:00 pm - 1:45 pm

    Rising Stars: Insights From the Industry's New Talent

    • Kristen O'Neall

      Kristen O'Neall

      Director of Client Services
      Colling Media
    • Joseph Spicer

      Joseph Spicer

      Marketing Manager
      Oregon Corrections Enterprises
    • Ian McRae

      Ian McRae

      Director, Content
      LeadsCon
  13. 1:00 pm - 1:45 pm

    Unleashing the Power of YouTube: Leveraging Video for Performance Marketing

    YouTube alone generated $9 billion in Q4 of 2023. The Google-owned site has more than 2 billion users and is second largest social network (after Facebook). On a daily basis, more than a billion hours of content is consumed by people around the world. No doubt, YouTube is a large opportunity for advertisers.

    While video content has generally been for brand building, see how lead generators are using video ads for performance marketing. Get the fundamentals on finding relevant traffic segments, engaging them and qualifying them for your product. See how creative is a large part of the success and understand how you can produce direct response videos on a regular basis. Come to this panel and learn the block-and-tackle tactics for immediate application into your marketing campaigns.

    Key Takeaways:

    • Get insights on marketing angles, hooks and creatives that disrupt leads and drive them into engagement
    • Review landing pages and funnels used to generate calls and/or capture leads
    • See how experts use a production process to constantly develop fresh video creatives
    • Understand key settings, account optimizations and creative specs to focus on the most qualified traffic sources
    • Teddy Truong

      Teddy Truong

      CEO
      Scale Up Media Agency
    • Jeff Dittrich

      Jeff Dittrich

      President & CEO
      Pumpkin Labs
    • Ray Sinlao

      Ray Sinlao

      CEO
      Standard Conversions
    • David Quiec

      David Quiec

      Partner
      Enginefish
  14. 2:00 pm

    Exhibit Hall Closes

We are excited to announce additional evening networking & nightlife opportunities at LeadsCon 2024!  

The After Dark Passes include “Guest List” admission to the city’s top nightclubs as well as access to the After Dark Evening Networking Events on Sunday and Tuesday nights.
Passes are available for purchase here

Need Help Planning Private Events or Group Experiences in Las Vegas? 
Go here to request services.

Venue

Paris Hotel & Casino

3655 Las Vegas Blvd
Las Vegas, NV 89109

Hotel 
Rooms at the Paris are booking quickly – inventory is limited! Please click here to complete an online request for a Connections Housing Travel Agent to contact you. Please note all submissions will be responded to within 24 business hours. If sending a submission after work hours on Friday and/or on the weekend, this submission will be responded to on the next business day. You may also call at 888-399-7535 / 702-675-6574 (Monday – Friday, 9am – 5pm EST) if you prefer to speak with an agent. The rooms offered through this process are not guaranteed at the LeadsCon 2024 rates. This strictly a service to assist with rooms in the Las Vegas Area and is not necessarily part of the LeadsCon hotel package.

Travel

Visa Invitation Letter

Click here to download the 2024 Visa Invitation Letter.

Discounted Airfare

United:

We are pleased to partner with United Airlines for air travel to LeadsCon. To make flight reservations online please click on discount code ZNRS168106. MileagePlus members earn Premier Qualifying Dollars and miles for their travel.
 

You may also call United Meeting Reservation Desk at (800) 426 – 1122

  • Monday – Friday 8:00 a.m. – 10:00 p.m. Eastern Time
  • Saturday – Sunday 8:00 a.m. – 6:00 p.m. Eastern Time

Booking fees are waived for Meeting reservations. International customers may contact their local United Reservation Desk.

Delta:

Delta Air Lines is pleased to offer special discounts for Access Intelligence. 

Please click here to book your flights.

You may also call Delta Meeting Network® at 1.800.328.1111* Monday–Friday, 8:00 a.m. – 6:30 p.m. (EST) and refer to Meeting Event Code  NM2Z6
*Please note there is not a service fee for reservations booked and ticketed via our reservation 800 number.

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