Open to Power150 members only. To find out if you qualify as a Power150 company, please click here. 

This session dives into optimizing your entire lead cycle, from benchmarking current performance to rigorously test-driving new platforms and strategies.  If you're looking for actionable tactics for effective campaign planning and how to put it all together for maximum conversion, you won't want to miss this panel.

• Establishing Clear Benchmarks: Learn methods for accurately measuring your current lead generation performance.
• Strategic Test-Driving: Discover methodologies for effectively evaluating new platforms and strategies.
• Integrated Campaign Planning: Gain insights on aligning testing results for optimized, cohesive campaigns.

Make informed decisions and maximize the performance of your affiliate lead generation campaigns through the power of data analytics. This session will cover key metrics to track, tools for effective data analysis, strategies for identifying top-performing affiliates and campaigns, and techniques for using data insights to continuously optimize your affiliate program for increased lead quality and conversion rates.

• Identify the crucial data points and KPIs to track to effectively measure and analyze the performance of your affiliate lead generation efforts.
• Learn how to utilize various analytics tools and techniques to gain actionable insights into affiliate performance, identify trends, and pinpoint areas for optimization.
• Understand how to leverage data-driven insights to identify and reward top-performing affiliates, refine campaign strategies, and continuously improve lead quality and conversion rates.

Discover how Christina Johnson at Artisan Family of Brands leverages AI tools to achieve remarkable efficiency and scale with a lean marketing team across multiple brands.  In this fireside chat, we’ll discuss practical strategies for integrating AI to optimize workflows, streamline lead generation, and enhance performance, even with limited resources.  If you’re looking to learn how to effectively manage diverse vendor partnerships to maximize impact across your brand portfolio, you cannot miss this session!

• Learn practical methods for using AI tools to significantly boost marketing team efficiency.
• Discover strategies for successfully managing and optimizing lead generation across multiple brands.
• Gain insights into effective vendor and partnership management for lean marketing operations.

Explore the strategic advantages of partnering with Business Process Outsourcing (BPO) providers to rapidly scale your contact center's lead generation capabilities. This session will cover identifying the right BPO partners, establishing clear performance metrics and SLAs, effectively integrating BPO teams with your in-house operations, and ensuring seamless data flow and brand consistency for accelerated growth.

• Understand the key considerations when selecting and onboarding a BPO partner to augment your contact center's lead generation efforts.
• Learn how to define clear performance metrics (KPIs) and Service Level Agreements (SLAs) to ensure BPO partners deliver on lead generation targets.
• Discover strategies for effectively integrating BPO teams with your internal contact center operations, maintaining brand consistency, and ensuring seamless data exchange.

Discover how emotional storytelling humanizes performance marketing and learn to craft compelling brand narratives that build trust, warm connections, and ultimately drive higher-quality leads and conversions.

• Craft authentic brand stories that resonate emotionally with target audiences.
• Learn how storytelling builds trust and connection in sensitive industries.
• Understand how humanized content fuels higher-quality lead engagement.

Unlock exponential growth by breaking down silos between your marketing, call center, and sales teams.  This session, led by Eric Peschke at Zintex Remondeling Group, will reveal actionable strategies to create seamless customer journeys, improve lead handoffs, and ensure consistent messaging across all touchpoints.  If you're looking to learn how true departmental alignment drives higher conversion rates, boosts customer satisfaction, and optimizes your entire lead-to-revenue funnel, you cannot miss this session!

Takeaways:

• Strategies for creating unified goals and metrics across all three teams.
• Methods for improving lead quality and conversion through seamless handoffs.
• Tactics for fostering consistent customer experiences and messaging from first touch to close.

Don't miss this crucial, in-depth session on the ever-shifting regulatory landscape impacting lead generation.  Eric Troutman will dissect the latest, unprecedented developments, including the Supreme Court's recent McLaughlin v. McKesson ruling, which fundamentally alters how FCC interpretations are viewed by district courts.  We'll also cover the alarming surge in TCPA class actions and critical new state-level "mini-TCPA" laws, like Texas SB140, that introduce broader definitions and private rights of action.

• Understand the profound implications of recent Supreme Court decisions on TCPA enforcement and FCC guidance.
• Gain insights into the escalating volume of TCPA class actions and strategies to mitigate litigation risk.
• Learn about critical new state-specific telemarketing laws and evolving consent revocation requirements.

Uncover the secrets in your lead data to optimize performance instantly. This session reveals how to leverage real-time analytics for immediate insights, allowing you to pivot strategies, identify hidden opportunities, and maximize conversion rates across all your campaigns.

• Implement tools for real-time lead performance monitoring.
• Discover methods to quickly identify lead generation bottlenecks.
• Learn to make agile, data-driven adjustments to live campaigns.

Are you struggling to break through the noise of traditional performance marketing and connect with potential customers? You need to bring the human element. Hannah and Jade are here to share their insights on weaving genuine emotional storytelling into your campaigns. You’ll discover how powerful brand narratives can really humanize your outreach, fostering trust and connections, which is especially important in industries like insurance, mortgages, and healthcare.

• Learn to create compelling stories that deeply resonate with your audience.
• Explore effective strategies for building trust through authentic storytelling.
• Find out how this human touch can boost your lead quality and conversion rates.

Open to Power150 members only. To find out if you qualify as a Power150 company, please click here. 

Even in a deregulated environment, the legislative landscape for lead generation continues to evolve, giving rise to new threats.  This panel will delve into the latest critical updates, including the implications of new state-level TCPA laws, the evolving definitions around lead gen, and the increasing emphasis on data privacy laws.  We'll explore how these changes are impacting data collection, consent management, and overall outreach strategies, providing actionable insights to safeguard your business and ensure ethical, effective lead generation.

• Understand the immediate impact of new state data privacy and the TCPA.
• Learn best practices for maintaining consent and managing opt-out requests across all channels.
• Discover strategies to mitigate risk and avoid substantial penalties in a heightened regulatory environment.

Join Krystal and Robin as they discuss how AI is revolutionizing lead generation, even in traditionally "antiquated" industries like antique car insurance.  They'll discuss her practical approach, leveraging AI to deeply analyze lead personas – both those who convert and those who don't.  Learn how these insights debunked outdated assumptions about their core demographic, leading to a remarkable 37% year-over-year growth and a dramatic decrease in Customer Acquisition Cost (CAC) from $329 to $150.  This session is a masterclass in using AI for real, measurable marketing transformation.

Takeaways:

• Learn how to use AI for in-depth lead persona analysis, identifying unexpected demographics.
• Discover practical strategies for challenging and changing long-held marketing assumptions with data.
• Understand how AI can drive significant growth and dramatically reduce Customer Acquisition Cost.

The lead generation landscape is evolving fast, and the smartest marketers know that the key to future-proofing their funnel is leveraging technology without losing the human touch.

Join Senja Spelman, Founder of Sisu Synergy, and Amy Zimmerman, Chief Marketing Officer at Florida Window & Door, for an inside look at how forward-thinking home service brands are using next-gen tools to power real performance. In this tactical yet high-level session, you’ll explore how AI, automation, and advanced analytics are not just buzzwords, but critical drivers of marketing efficiency, training speed, and lead quality, especially in high-volume, hyper-competitive verticals like roofing, windows, and bath.

• How AI tools are being used right now in ad creative, audience segmentation, and lead scoring
• The systems that top marketers are using to speed up onboarding, standardize best practices, and operationalize campaign learnings
• The balance between personalization and automation, and how to build trust with customers in a tech-saturated landscape
• Real-world examples of using data pipelines and dashboards to optimize cost per lead, conversion rate, and downstream revenue
• What not to automate, and how to train your team to use these tools without becoming overly reliant on them

Whether you’re a VP scaling multi-market demand or an operator vetting your first agency partner, this session will give you clear frameworks and fresh insight into how to integrate the best of both worlds: powerful performance tech and the irreplaceable human instincts behind every great campaign.

In Part I of this workshop, we'll equip you with strategies to identify, vet, and onboard high-performing affiliates, structuring compelling commission models and ensuring robust tracking for scalable lead acquisition.  You'll learn how to transform external partnerships into a consistent stream of qualified prospects.

• Learn to identify and onboard high-performing affiliate partners for scalable lead acquisition.
• Master structuring commission models and implementing robust tracking for affiliate success.
• Discover strategies for identifying, vetting, and collaborating with the right influencers.
• Understand how to build social marketing campaigns that directly drive measurable lead generation.

Opening Panel - Personalization at Scale: Leveraging Data for Hyper-Relevant Contact Center Lead Engagement

Generic outreach is no longer effective. This session will delve into how to leverage customer data and analytics to create highly personalized interactions within the contact center for lead generation. Discover strategies for segmenting audiences, tailoring messaging, anticipating needs, and building stronger relationships that lead to increased conversions and customer loyalty.

• Learn how to effectively collect, analyze, and segment customer data to enable hyper-personalized lead engagement within the contact center.
• Discover strategies for tailoring communication and offers based on individual customer profiles and behaviors to increase relevance and impact.
• Understand how personalized interactions can build stronger customer relationships, improve conversion rates, and foster long-term loyalty.

If you're tired of vendor silos and unclear responsibilities between your partners, please take note!  This two-part workshop equips you with strategies to demand accountability and build seamless interoperability across your lead gen and performance marketing partners.  This is a terrific opportunity to learn how to optimize collaborations for maximum ROI and streamlined workflows.

Part 1: Accountability

• Define Clear Expectations: Learn how to establish measurable KPIs and contractual obligations with vendors.
• Implement Tracking & Reporting: Discover best practices for monitoring vendor performance and identifying issues.
• Foster Collaborative Communication: Develop strategies for effective feedback loops and problem resolution.

Part 2: Interoperability:

• Map Your Tech Stack: Understand integration points and identify opportunities for seamless data flow.
• Demand Platform Compatibility: Learn key questions to ask vendors about API access and integration capabilities.
• Build Unified Workflows: Discover strategies for creating streamlined processes across multiple vendor platforms.

Future-Proofing Your Contact Center: Emerging Trends in Lead Generation and Customer Engagement

Stay ahead of the curve by exploring emerging trends and technologies that will shape the future of lead generation and customer engagement within the contact center. This session will delve into the potential of Web3, metaverse interactions, advanced AI applications, and evolving communication channels, providing insights to prepare your contact center for the next wave of lead generation innovation.

• Gain insights into emerging technologies and trends, such as Web3 and advanced AI, and their potential impact on contact center lead generation strategies.
• Understand how evolving communication channels and customer expectations will necessitate adaptations in contact center engagement models.
• Develop a forward-thinking approach to future-proof your contact center and capitalize on new opportunities for lead generation and enhanced customer relationships.

Part II of this workshop shifts focus to the burgeoning power of influencer and social marketing.  Discover how to identify authentic voices, craft engaging content, and build impactful campaigns across social platforms.  We'll explore methods to directly tie influencer collaborations to measurable lead generation goals, moving beyond vanity metrics to real ROI.  By the end, you'll have an actionable framework to integrate both channels, amplifying your reach and driving high-quality leads!

• Learn to identify and onboard high-performing affiliate partners for scalable lead acquisition.
• Master structuring commission models and implementing robust tracking for affiliate success.
• Discover strategies for identifying, vetting, and collaborating with the right influencers.
• Understand how to build social marketing campaigns that directly drive measurable lead generation.