This session dives into optimizing your entire lead cycle, from benchmarking current performance to rigorously test-driving new platforms and strategies.  If you're looking for actionable tactics for effective campaign planning and how to put it all together for maximum conversion, you won't want to miss this panel.

• Establishing Clear Benchmarks: Learn methods for accurately measuring your current lead generation performance.
• Strategic Test-Driving: Discover methodologies for effectively evaluating new platforms and strategies.
• Integrated Campaign Planning: Gain insights on aligning testing results for optimized, cohesive campaigns.

Make informed decisions and maximize the performance of your affiliate lead generation campaigns through the power of data analytics. This session will cover key metrics to track, tools for effective data analysis, strategies for identifying top-performing affiliates and campaigns, and techniques for using data insights to continuously optimize your affiliate program for increased lead quality and conversion rates.

• Identify the crucial data points and KPIs to track to effectively measure and analyze the performance of your affiliate lead generation efforts.
• Learn how to utilize various analytics tools and techniques to gain actionable insights into affiliate performance, identify trends, and pinpoint areas for optimization.
• Understand how to leverage data-driven insights to identify and reward top-performing affiliates, refine campaign strategies, and continuously improve lead quality and conversion rates.

While we're swimming in data in 2025, drawing real insights from all of this information remains a challenge.  This session focuses on transforming raw lead generation data into actionable intelligence.  Learn how to identify patterns, predict trends, and translate analytics into concrete strategies that optimize your campaigns and boost conversion rates.  Takeaways:

• Master techniques for extracting meaningful insights from complex lead data.
• Learn to identify hidden opportunities and potential bottlenecks in your funnel.
• Develop a framework for translating data insights directly into campaign adjustments.

Explore the strategic advantages of partnering with Business Process Outsourcing (BPO) providers to rapidly scale your contact center's lead generation capabilities. This session will cover identifying the right BPO partners, establishing clear performance metrics and SLAs, effectively integrating BPO teams with your in-house operations, and ensuring seamless data flow and brand consistency for accelerated growth.

• Understand the key considerations when selecting and onboarding a BPO partner to augment your contact center's lead generation efforts.
• Learn how to define clear performance metrics (KPIs) and Service Level Agreements (SLAs) to ensure BPO partners deliver on lead generation targets.
• Discover strategies for effectively integrating BPO teams with your internal contact center operations, maintaining brand consistency, and ensuring seamless data exchange.

Discover how emotional storytelling humanizes performance marketing and learn to craft compelling brand narratives that build trust, warm connections, and ultimately drive higher-quality leads and conversions.

• Craft authentic brand stories that resonate emotionally with target audiences.
• Learn how storytelling builds trust and connection in sensitive industries.
• Understand how humanized content fuels higher-quality lead engagement.

Learn how to scale your lead generation efforts intelligently, not just expansively.  This session focuses on strategies for optimizing existing processes, leveraging technology, and making data-driven decisions to double your lead funnel capacity while achieving 3x on investment.

• Identify bottlenecks in your current lead generation scaling efforts.
• Learn strategies for optimizing conversion rates at scale.
• Discover how to achieve disproportionate ROI from increased lead volume.

Uncover the secrets in your lead data to optimize performance instantly. This session reveals how to leverage real-time analytics for immediate insights, allowing you to pivot strategies, identify hidden opportunities, and maximize conversion rates across all your campaigns.

• Implement tools for real-time lead performance monitoring.
• Discover methods to quickly identify lead generation bottlenecks.
• Learn to make agile, data-driven adjustments to live campaigns.

Extend your focus beyond initial conversion to cultivate long-term customer relationships and maximize lifetime value. This session provides a framework for developing comprehensive lifecycle marketing strategies that engage, retain, and nurture leads into repeat business and advocates.

• Understand how to map and optimize the full customer lifecycle.
• Learn strategies for effective post-conversion engagement and retention.
• Discover how to turn satisfied customers into powerful brand advocates.

In this session, Joshua Marder will share some insights around Freeway Insurance's proven multi-step process for activating and distributing digital leads.  Learn how this established leader efficiently routes high-quality leads, whether from aggregators or their own robust SEO/SEM efforts, directly to agents.  This session will provide practical insights into building a seamless and highly effective lead-to-agent pipeline for maximum conversion.

• Understand a practical, multi-step process for digital lead activation.
• Learn strategies for effectively distributing leads from diverse sources to agents.
• Discover how to optimize the lead-to-agent handoff for increased conversion.

It's critical, yet often overlooked step: You need to protect your lead generation investments from fraudulent activity. This session explores common types of lead fraud, advanced detection techniques, and proactive prevention strategies to ensure you're acquiring legitimate, high-quality prospects and maximizing your marketing spend.

• Identify common types of lead fraud and their impact on ROI.
• Learn advanced techniques for detecting fraudulent lead activity.
• Implement proactive measures to prevent fraud and ensure lead quality.

This forward-thinking panel uncovers five cutting-edge AI applications for lead generation poised to explode by 2027, moving beyond today's common uses. Discover the next wave of intelligent tools that will redefine how you find, qualify, and convert prospects.

• Identify Emerging AI Applications: Learn about five specific, underutilized AI technologies for lead gen.
• Understand 2027 Implementation: Gain insights into the practical application and impact of these tools.
• Strategic Early Adoption: Discover how to position your strategy to leverage these future AI advancements.

Are you looking for clarity around how you can use AI right now for tangible performance marketing gains? This session cuts through the hype, revealing concrete applications you can implement today and showcasing the near-future potential of cutting-edge AI technologies to optimize campaigns and drive superior results.

• Implementable Gen AI Tactics: Learn practical ways to leverage Gen AI for content, creative, and more.
• Emerging AI for Performance: Discover promising new AI technologies and their near-term impact.
• Actionable Integration Strategies: Understand how to practically apply these AI advancements to boost ROI.

If you're tired of vendor silos and unclear responsibilities between your partners, please take note!  This two-part workshop equips you with strategies to demand accountability and build seamless interoperability across your lead gen and performance marketing partners.  This is a terrific opportunity to learn how to optimize collaborations for maximum ROI and streamlined workflows.

Part 1: Accountability

• Define Clear Expectations: Learn how to establish measurable KPIs and contractual obligations with vendors.
• Implement Tracking & Reporting: Discover best practices for monitoring vendor performance and identifying issues.
• Foster Collaborative Communication: Develop strategies for effective feedback loops and problem resolution.

Part 2: Interoperability:

• Map Your Tech Stack: Understand integration points and identify opportunities for seamless data flow.
• Demand Platform Compatibility: Learn key questions to ask vendors about API access and integration capabilities.
• Build Unified Workflows: Discover strategies for creating streamlined processes across multiple vendor platforms.