LeadsCon Las Vegas 2013 begins Tuesday, March 19th, 2013 and ends the evening of Wednesday, March 20th, 2013.
Looking to speak? See the Speaker Submission Form for details.
Click Here to Download A Copy of the Full Conference Program
Monday, March 18th, 2013
|1:00pm – 7:00pm||Registration Desk Open|
|1:00pm – 7:00pm||Lead Buyer Summit Click Here for More & to Request Access (No additional cost, but space is limited.)|
Tuesday, March 19th, 2013
|7:00am – 5:00pm||Registration Desk Open|
|7:00am – 9:00am||Continental Breakfast|
|7:00am – 11:00am||Exhibitor Set-up|
|9:00am – 12:00pm||General Sessions|
|9:00am – 9:30am||State of the Union
It would not be a LeadsCon without the 1000+ person standing-room-only, State of The Union. “Lead”ing CEO’s and thought leaders take the stage. Part prognostication, part explanation, 100% illumination.
Moderator: Jordan Rohan, Managing Director & Internet Analyst, Stifel Nicolaus
|9:30am – 9:50am||Ushering in a New Era Part 1: What a Truly Connected Universe Could Mean
The internet of today is not the internet as we knew it. And, the internet of the future will continue to challenge what we think of as “the internet.” This new internet is not only going to change how we reach consumers, but it will be here sooner than we think.
Presenter: Stefan Weitz, Senior Director of Search, Microsoft, Inc.
|9:50am – 10:30am||Ushering in a New Era Part 2: Navigating the New Mobile Reality
That mobile would alter media and commerce was never the issue at hand. How and when was always the $64 billion question. In the past year alone, answers have started to emerge, but more importantly, use of mobile has tipped the way websites did a decade ago. Mobile is no longer something to think about. It is something that must be understood if one wants to stay relevant in this highly changing environment.
Moderator: JT Benton, VP, Mobile, DoublePositive
|10:30am – 10:50pm||Launch Showcase
Another LeadsCon tradition, the Launch Showcase features four companies taking the stage for six minutes each. They have worked for months if not years on creating new products, platforms, and at times, entirely new businesses. We cannot wait to see what they unveil.
Presenters: Josh Reznick, CEO, Datalot
|10:50am – 11:00am||2013 LEADER Awards Winners Announcement
Presenter: Michael Ferree, Director, LeadsCouncil
|11:00am – 12:00pm||Keynote: Visual Translations: The “Pastabilities” are Endless
A LeadsCon hallmark, the morning keynote transports attendees from the day-to-day into a world of thought-provoking possibilities. LeadsCon Las Vegas 2013 is no exception as we welcome Tom Wujek, Autocad Fellow. Tom’s session will forever change how you think about communication and collaboration, making you smarter and higher performing. And, it will also change how you think about spaghetti. Really.
Keynote: Tom Wujec, Fellow at AutoDesk & Author
|12:00pm – 2:00pm||Lunch|
|12:00pm – 6:00pm||Exhibit Hall Open|
|2:00pm – 5:00pm||Breakout Sessions – Mobile Track|
|2:00pm – 2:20pm||Preparing for The Mobile Consumer. What You Need to Know
Do you think you’re fast? They want you faster. Do you think you work long hours now? They want you available 24/7. From how to optimize your site for mobile to learning about mobile app store discoverability, this session will help you prepare your business for the future of mobile technology.
Presenter: Erin Lantz, Director of Mortgage Business, Zillow, Inc.
|2:20pm – 3:05pm||The Mobile Sales Funnel: Driving Leads with Mobile Advertising
Sure, it’s great that mobile has evolved from a third screen to, in many cases, a primary screen. It is great too that today’s mobile devices can not only mimic their larger connected counterparts, but in many ways have increased engagement possibilities. But, you want to know what this really means for me. Right? Find out where mobile shines and what you need to do to make it work for you.
Moderator: Henry Tam Jr., VP and General Manager, mMedia Advertising, MillennialMedia
|3:05pm – 3:25pm||SMS: Leveraging the Original Mobile App for Lead Conversion
With all the mobile apps out there, let’s not forget the original—text messaging. Text messaging has quickly become one of the most widely used forms of personal communication, but in business, marketers and sales professionals are still trying to figure out how to effectively integrate text messaging into their mobile mix. This session will provide insights into how high-performing sales and marketing professionals are boosting lead conversion and revenue with proven-to-convert text messaging strategies, based on recent Leads360 research of more than 3.5 million prospect interactions.
Presenter: Nick Hedges, CEO & President, Leads360
|3:30pm – 3:50pm||Pay Per Call: Why Duration Alone Isn’t Enough
One of the most exciting trends within the online customer acquisition space has been the ability of internet- connected devices to drive scalable traffic that mimics offline behavior. Now, companies—be it individual buyers or large scale organizations—can buy calls, paying not just for a connection by for time spent. Great as it sounds, it might not be enough, and here’s why.
Presenter: Jason Wells, CEO, LogMyCalls
|3:50pm – 4:10pm||Light Leads: When Less Is More
The shift towards mobile consumption has many implications. One of the biggest is actually the “smallest.” Mobile screens have decidedly less real estate. The reduced real estate correlates with increased issues when asking for information. In an ideal world, marketers could ask for as much information as they want, but in mobile, doing so comes at the risk of increased page abandonment. Less information required will assure a greater number of users, but does less information result in a less valuable user?
Presenter: Michael G. Samet, PhD, CEO, PriceQuotes.com
|4:10pm – 4:30pm||7 Ways to Increase Mobile Conversions
The “third screen” is a mighty one, but as mentioned, it isn’t a big one. Designing for mobile, especially when focusing on actions, is anything but easy or intuitive. Success means lots of testing, failing, and testing again. Here’s your chance to speed up that process by learning from other’s mistakes, we mean, tests.
Presenter:Pete Koomen, Co-Founder & President, Optimizely
|4:30pm – 5:00pm||Company Showcase
An in-depth overview of the mobile environment, covering trends and tactics necessary to leverage, what is for many, not the “third screen” but the first screen would not be complete with a look into companies playing major roles across the spectrum of mobile.
Moderator: Jay Weintraub, NextCustomer, Founder
|2:00pm – 5:00pm||Breakout Sessions – Traffic Track|
|2:00pm – 2:20pm||Understanding the Facebook Exchange
Facebook as a traffic source could take up weeks worth of discussions. From a performance marketing perspective, though, it’s all about the Facebook Exchange—a powerful new advertising product that allows advertisers to use off Facebook targeting within the Facebook ecosystem. The results are astounding and should be top of mind for any advertisers with scale.
Presenter: Zach Coelius, Co-founder and CEO, Triggit
|2:20pm – 2:50pm||Domainers: The Untapped Traffic Source?
Few things are as well known as the domain name. Yet, few areas are equally unknown as the group of publishers who own millions of domain names, not because they want to build their own business, but because of the value these names can bring to other businesses, namely yours. Learn about the internet that you never knew existed and how you might find untapped audiences.
Moderator: Braden Pollock, Owner, Legal Brand Marketing
|2:50pm – 3:30pm||SEO: The Original, But Still the Best?
Of the roughly $35 billion yearly in internet advertising spend, Google accounts for almost half. That is the power of pay to play. If, however, there was no content to crawl, no algorithms to make sense of the trillions of pages, there would be no ads to show, and no billions of earnings. Content has been the key. In the past, there was no question about the value of trying to rank high organically. But, is this true today in a world with more frequent updates and ever confusing, if not conflicting, rules?
Moderator: Joe Deal, President, Degree Prospects, LLC
|3:30pm – 4:00pm||Offline First: Why More Companies Should Focus on TV
What do Fab.com, Hautelook, One Kings Lane, Open Sky on the commerce side and A Place For Mom, Education Connection, Angie’s List, and LendingTree on the services side have in common? A quick adoption of television. While television will never be the inexpensive option, when judged on an overall ROI basis, especially its digital lift, television may just be the channel you cannot afford to leave out of the marketing mix.
Moderator: Brad Hargreaves, Co-Founder, General Assembly
|4:00pm – 4:20pm||8 Ways to Immediately Scale Performance without Search
It happens to every company. Their marketing hits the proverbial wall, but that doesn’t stop the need to continue growing. Where do you turn? Search is the obvious answer, but it’s also the most expensive. Industry expert and performance marketing guru Amanda Currie shares how companies can scale without going to the Google well.
Presenter: Amanda Currie, Senior Vice President, Adconion Direct
|4:20pm – 5:00pm||Debunking Affiliate Marketing’s Myths: Making Sense of the Mayhem
Last but not least of this year’s Traffic Track, one of the original performance marketing channels has become among the most polarizing. After experiencing increased fraud and quality issues, some have abandoned third-parties all together, while many others have imposed severe limitations. Despite it all, there is a deep desire to make the channel work . . .if possible.
Moderator: Peter Klein, Senior Vice President, Media Services, MediaWhiz
|2:00pm – 4:00pm||Sponsored Workshops|
|2:00pm – 2:45pm||Latest Research: Top Lead Generation Methodologies for 2013
The largest ever research study on the topic of lead generation. Cutting-edge tactics presented from testing results, surveys, and over 5 years of data. See how your lead generation methods compare. You’ll learn not only the most popular strategies but also the most effective.
Presenter: Ken Krogue, President and Co-founder, InsideSales.com
|3:00pm – 3:45pm||How Artificial Intelligence Solved the Most Common Lead Problems
This workshop provides powerful insight into using Artificial Intelligence to engage, validate, and nurture leads. We will present case studies from several industries and show results from over 20 million email messages. More than 4,000 sales professionals around the globe are currently harnessing the power of Artificial Intelligence to get ahead of their competition: we’ll show you how and why.
Presenters: Benjamin P. Brigham, M.M.A., Founder & CEO, AVA
|5:00pm – 6:00pm||Reception in Exhibit Hall|
Wednesday, March 20th, 2012
|7:30am – 3:00pm||Registration Desk Open|
|7:30am – 9:00am||Continental Breakfast|
|9:00am – 12:00pm||Breakout Sessions – Industry Track|
|9:00am – 9:20am||Fear, Loathing, and the Transformation of Insurance Leads
The insurance leads ecosystem has gone through a roller coaster ride over the past few years, beginning in 2010 with surging demand. In 2011, supply caught up with demand, and as the space entered 2012, it seemed poised to collapse as poor quality became the defining characteristic of the marketplace. A massive reset is now taking place, driven by continued consolidation, data sharing, and technology innovations. Learn about where things stand today and what to expect next as the Insurance vertical tries to avoid any more growing pains.
Presenter: Ian Smith, VP of Operations, QuoteWizard
|9:20am – 9:55am||I See What You See: Removing Risk & Adding Trust Into the Lead Generation Transaction
In any transaction, online or offline, trust is key. Without trust, those involved spend more time dissecting others’ motivations instead of focusing on a mutual goal. When it comes to the online ecosystem, technology provides the promise of objective trust, reducing if not removing the risk for both seller and buyer. The world of online lead generation has reached the size, scale, and complexity where solutions to increase trust are being sought out by both buyers and sellers. Join buyers, sellers, and two purveyors of trust as they take the stage to discuss the latest advancements in removing risk from, and adding objective trust back into, the online lead generation ecosystem.
Moderator: Dave Scott, CEO, Marketfish
|9:55am – 10:30am||Call Marketing Automation: Going Beyond the Form
Hear from Allstate and Esurance about how they implemented call marketing automation. The two could be talking about the weather, and it would be interesting. That they share how call marketing automation helps them spend smarter, monetize better, and operate more efficiently makes that much better.
Moderator: Jaimie Pickles, President, WeSpeakInsurance
|10:30am – 11:00am||Understanding the Big Picture: The VC/M&A Landscape
Building a business within a highly measurable universe such as vertical media and customer acquisition is. at times. a Catch-22. The very ability to run a profitable business can hinder how other companies perceive your business. Higher valuations mean bigger payouts, more outside investment, and a growing ecosystem. Our experts who have helped companies in our ecosystem create hundreds of millions of dollars of value, talk through the challenges and opportunities for companies throughout all stages of the growth/liquidity process.
Moderator: Ben Straughan, Partner, Perkins Coie LLP
|11:00am – 11:30am||Under the Microscope? An Update By the FTC
The LeadsCon ecosystem encompasses a wide range of companies, each playing a part in connecting customers and consumers. Additionally, some of the services upon which the ecosystem focuses can have significant financial ramifications. Not surprisingly, the claims being made are at the forefront of regulatory agencies focused on consumer protection. None are as well known as the FTC. Hear what has the agency’s attention and ways to avoid being its focus.
Presenter: Russell S. Deitch, Federal Trade Commission, Staff Attorney, Department of Marketing Practices
|11:30am – 12:00pm||Technology Showcase
Solving complex problems is part innovation, lots of perspiration, mixed with a healthy dose of frustration. Here to showcase the fruits of their labors are four technology driven solutions, each with the belief that they can, at the very least, solve a major headache or two; ideally, they will prove to you that their technology will ultimately make you more profitable.
Moderator: Jay Weintraub, Founder, NextCustomer
|9:00am – 12:00pm||Breakout Sessions – Vertical Track|
|9:00am – 9:20am||Local Lead Gen: At the Center of Innovation
Most people tend to assume that local marketing platforms fall into one of the following categories: an outdated directory model, promotion driven deals, or a good idea that cannot scale. The latter would surely include an attempt to offer local merchants the ability to pay only for real-time hot transfers, paying only for calls they want to accept, allowing them to hear what the user wants before being connected, to price each lead dynamically in real-time. Would you guess this business already has 3,000 paying customers and 10,000 in the pipeline? Local may no longer be perceived as a desert with respect to innovation.
Presenter: Daniel Shaked, Founder & CEO, No Problem
|9:20am – 9:55am||Emerging from the Ashes: The Rapid Return of Prime Credit Products
For many industries, the past three and a half years decimated both supply and demand. Not surprisingly, financial service offerings were among the hardest hit, especially those whose ultimate backing relied on the credit markets. While the current state of the economy has much room for debate, the return of prime credit products has less room for ambiguity. Join three buyers and sellers as they explain the opportunities emerging as the credit markets continue strengthening.
Moderator: Thomas McErlane, President & Co-Founder, RateSpecial Interactive, LLC
|9:55am – 10:30am||Legal Leads: Understanding the Growing World of Attorney Marketing
Insurance, for-profit-education, home services. These sectors have long dominated the LeadsCon ecosystem. While we are excited at the growth of each of these sectors, it is equally exciting when new sectors start to tap into digital as a means for educating consumers and connecting them with providers who can assist their needs. Now, you can learn about the world of attorney marketing from its pioneers.
Moderator: Joe Charlson, CEO & Founder, CallerReady
|10:30am – 11:10am||ObamaCare: Is There “Hope” for the Health Services Sector?
It looked as though healthcare reform would kick off a new wave of innovation and business opportunities in an industry sorely needing fresh thinking. That optimism has proven wishful thinking. Instead of new opportunities, it appears as though the next years will contain nothing but challenges. What will those servicing the health sector need to do and need to keep in mind as legislation dramatically alters the healthcare landscape?
Moderator: David Rodnitzky, CEO, PPC Associates
|11:10am – 11:20am||Rise of the Not-for-Profits? A Wall Street Perspective
Not unexpectedly, discussion around for-profit education has focused on those who pioneered the industry. Not-for-profits, though, would seem to have many inherent benefits when it comes to creating equivalent offerings, but they have thus far entered relatively slowly. Wall Street analyst Paul discusses the increasing online offerings of non profit universities and how this is impacting the economic equilibrium of all of higher education, touching on the competitive response from increased access on brands, price, quality and marketing.
Presenter: Paul Ginocchio, CFA, Managing Director, Equity Research, Deutsche Bank Securities
|11:20am – 12:00pm||Navigating the Ever Changing Education Landscape
Accessibility and innovation are the hallmarks of for-profit education, but an industry that was born out of a desire to equalize the education playing field finds itself on the defensive and under immense scrutiny. Operating in the education landscape is a privilege and responsibility, and it’s one that both legislators and schools feel that marketing services firms have not appreciated or respected. In a world of federal sensitivities and intense scrutiny, one where the term “leads” has become charged, ensuring a bright future for the for-profit education community and those who rely on it will mean treading carefully. We end the morning with a marquee discussion with senior leaders never before assembled on stage.
Moderator: Terrence Thomas, Co-Founder & CEO, Military Service Rewards, LLC
|10:00am – 11:30am||Sponsored Workshops|
|10:00am – 11:30am||Lead Gen Essentials – Secrets for Measuring Success No Matter the Channel
Dave Scott, author of The New Rules of Lead Generation, will unlock the secrets behind marketing measurement and calculating ROI. He’ll then examine lead generation’s seven tried and true tactics through this mathematic lens. Attendees will leave able to measure and compare performance between marketing tactics, and track each tactic’s contribution to their organization’s bottom line.
Presenter: Dave Scott, CEO and Founder, Marketfish
|12:00pm – 5:00pm||Exhibits Open|
|2:00pm – 4:00pm||Sponsored Workshops|
|2:00pm – 2:45pm||Generate New Customers Through Email Acquisition
Email is a tremendously powerful customer acquisition channel. Learn how brands, high growth start-ups, and lead generators are leveraging the email channel to acquire millions of new customers.
Presenter: Kevin Kennedy, Director of Business Development, Adconion Direct
|2:00pm – 2:45pm||Taking Lead Gen Beyond the Desktop: Generating Leads In a Mobile-First World
Everything is now mobile. So why does it seem like lead generation is trapped in the desktop era? In this session, MediaWhiz and its industry partners discuss how marketers can design their websites for effective mobile lead generation. Gain insight on innovative practices in mobile and tablet lead generation and the challenges digital marketers face in converting leads as consumers increasingly give up their desktops in favor of the mobile-first Web experience.
Moderator: Daryl Colwell, Vice President, MediaWhiz
|2:00pm – 2:45pm||5 Secrets to Mastering Call Campaigns
For lead generators and advertisers interested in improving their call campaigns. 1. Qualify: Interactive Voice Response and Call Centers, 2. Distribute Calls from One Number to Multiple Potential Recipients: Geography/Skills/Priority and Availability, 3. Resolve Hang-ups: Intelligent Abandonment and Overflow/Afterhours, 4. Track with CRM, pixel firing timers and emails and 5. Turn Mobile Leads into Calls with SMS, IVR and Local Presence.
Presenter: Joe Charlson, CEO and Founder, CallerReady
|3:00pm – 3:45pm||Upgrade Your Toolkit with the Power of Voice
Learn best practices for call tracking that will increase the value of your web leads exponentially. Emphasis will be on powerful, easy-to-use tools that cost only pennies per lead. We will discuss potential implications for call tracking in a post-PC world, such as click-to-call from mobile devices that allow for instant and reliable communications.
Presenter: Casey Clegg, Director, Channel Development, Twilio
|3:00pm – 3:45pm||Wring the Most Value Out of Your Leads and the Metrics Behind It
Find out how to drive the most value out of your marketing leads, purchased leads and the lists you are buying. Learn your specific industry metrics that drive real results – average cost per lead, average revenue per lead, response times, contact ratios, etc. and learn how to improve on every one. All attendees will also get a free ResponseAudit to test their sales team.
Presenter: David Elkington, Chairman, CEO and Co-Founder, InsideSales.com
|3:00pm – 3:45pm||How to Build a Killer Lead Generation Program
Take your customer acquisition from 0 to 60. Whether you’re a start-up or fast growth company, lead generation requires expertise and proven formulas to get results. This workshop, led by industry expert Rory Holland, will give you the tools and insight to build a successful and cost-effective lead generation program.
Presenter: Rory Holland, Chief Executive Officer, Holland Interactive, Inc.
|4:00pm – 5:00pm||Wrap-Up Reception in Exhibit Hall|
|5:00pm – 10:00pm||Exhibitor Move-Out|
|10:00pm – ???||Official Conference After Party|