Monday, July 23rd, 2012
|1:00pm – 7:00pm||Registration Desk Open|
|1:00pm – 7:00pm||International Summit Click Here for More & to RSVP (No additional cost, but space is limited.)|
|1:00pm – 7:00pm||Lead Buyer Summit Click Here for More & to Request Access (No additional cost, but space is limited.)|
Tuesday, July 24th, 2012
|7:00am – 5:00pm||Registration Desk Open|
|7:00am – 11:00am||Exhibitor Set-up|
|9:00am – 12:00pm||General Sessions|
|9:00am – 9:30am||Leading The Way – A Fireside Chat with the Executive of the Year
After a standing room discussion in LeadsCon Las Vegas, Tom Evans, CEO of the largest company, public or private, operating within the lead generation landscape takes the stage for an intimate and candid discussion on the state of vertical media, customer acquisition, and of course, lead generation. Mr. Evan’s push for quality and growth has helped create a bigger and better industry, not to mention running a company that had in the best IPO performance of any tech stock for 2011. These achievements and more are the reason he is the recipient of our Executive of the Year award.
Moderator: Tolman Geffs, Co-President, The Jordan, Edmiston Group, Inc.
|9:30am – 10:10am||Trust and Transparency: A Radical Approach to the Former by Giving up on the Latter
Among the biggest themes for LeadsCon East 2012 is growth of the industry. Supply and demand are necessary drivers of market growth, but there are other underlying factors that if in place could unlock not only existing supply and demand but new supply and new demand. These factors are trust and transparency. The common thought has one being the result of the other, that is, if there is transparency, then there will be trust in the system. But transparency has a been challenge for both sides. Is it the wrong factor to focus on? And, what will it take before trust truly exists?
Moderator: Ross Shanken, CEO & Founder, LeadiD
|10:10am – 10:40am||Lead Gen in a Post-PC World
Smartphones and tablets are taking over the world and doing so faster than anyone expected. On tablets and smartphones, the normal tactics employed by the lead gen industry will become less effective or even break. It’s far from time to call it a day and throw in the towel. What it takes though is understanding the implications of a Post-PC world and what the lead gen industry can do to both prepare and profit.
Presenter: Jeff Lawson, CEO, Twilio
|10:40am – 11:20am||CustomerGen – Going Beyond The Lead
Every company needs leads, but what is a lead really? At its core, a lead is an expression of intent, a potential customer. If it’s a customer that is needed, why not deliver a customer? That is how some companies have positioned their business and activities. That makes sense in certain verticals, as a focus on leads is not a viable option if a company wants to achieve scale. In other sectors, a lead is still the most scalable metric. Come hear from those focused beyond the lead about the opportunities and challenges of taking customer acquisition literally and actually acquiring customers.
Moderator: Ronald Wagner, Owner, eformz.com
|11:20am – 12:00pm||With So Many Solutions, Why Are There Still So Many $#!*Y Leads?
If, in an ideal world, every lead would convert into a customer, then today’s world where a 10% lead to new customer ratio is above average, the world is far from ideal. Never, though, has an industry had so many solutions for helping insure that buyers receive valid, interested consumers. Yet, despite everyone’s seemingly best efforts, it feels as though we are just treading water with quality. Why is that quality is still an issue for both buyers and sellers? Shouldn’t we have gotten beyond this question already?
Moderator: David Linhardt, Founder & CEO, LegitLead, LLC
|12:00pm – 1:30pm||Lunch|
|1:30pm – 3:00pm||General Sessions|
|1:30pm – 2:00pm||Inside The Lines
The FTC, which has both enforcement and rule making authority, has an unenviable task – protecting the end user while not being seen as anti-business. With limited resources but major clout, the agency rarely can make everyone happy. In the direct marketing world, there is no higher authority than the FTC. Love them or hate them, any who market must abide by them. In an exclusive presentation, Lois Greisman, Associate Director, Division of Marketing Practices, shares with the LeadsCon audience the agency’s recent activities and and a look at its top priorities that may affect you.
Presenter: Lois C. Greisman, Associate Director, Division of Marketing Practices, Federal Trade Commission
|2:00pm – 2:20pm||Sight Sound and Motion From 1D to 3D
After overwhelming feedback for a topic that got people out of bed at 9am in Las Vegas, we are pleased to have back on stage, and in primetime, Spencer Scott, with an expanded presentation on video and direct response. Come away knowing answers to such questions as: What is the best way to get into video? Who should use video? Should you use it as a distribution tool, a conversion tool, or something else? Should video be used in ads or once people arrive at the destination, maybe both? What should a company budget for video, and what type of results can be expected? Is it best used online or only as part of offline advertising? And, more. The questions are endless, but after this presentation, they won’t be.
Presenter: Spencer Scott, Chief Sales Officer, OneScreen Inc.
|2:20pm – 3:00pm||Infrastructure Technology Demos – A Quest to Find the “Adserver” of Lead Gen
Lead gen is not always thought of as a technology business, but technology is at the heart of the industry. And, there is one core technology arguably more fundamental than any other – lead capture and routing. Every lead business needs this. The question becomes whether to build or buy. Were this a discussion on ad serving, unequivocally companies choose buy over build. It is a decision that standardized and unleashed an industry. Lead gen is more complex than display, but the same buy don’t build argument could be made as lead routing is to lead gen what display is to ad serving. Here to make that argument are four such companies looking to become the ad server of lead gen.
Moderator: Dan Putt, Principal, Matchnode
|3:00pm – 6:00pm||Exhibit Hall Open|
|5:00pm – 6:00pm||Reception in Exhibit Hall|
Wednesday, July 25th, 2012
|8:00am – 3:00pm||Registration Desk Open|
|7:00am – 9:00am||Continental Breakfast|
|9:00am – 12:00pm||Breakout Sessions – Insights Track|
|9:00am – 9:30am||Pre-scoring and Personalization: Getting to a Lead Before It Becomes a Lead
The vast majority of lead gen focuses not surprisingly on generating the right lead. Whether a third party doing it on behalf of a buyer or the buyer themselves, the industry has more often focused on the form and technology to enhance, insure, verify, and score what happens post submit. Pre-submit activity, though, can make as much of a difference than post-submit. Most importantly, implementing tactics and technology that can make an impact has become easier than you might think.
Moderator: David Carlos, Chief Technology Officer, myHomePayge
|9:30am – 10:00am||Mobile Lead Gen – What Works and When Will It Scale
Every year for the past year has been the year of mobile. While true in some respect, including this year where mobile devices will outsell all others, it’s an industry from an ad perspective that can be accused of crying wolf. These participants are seeing success on mobile ads and they want you to see why this really is the year of mobile and how as a buyer or seller you can leverage the platform.
Moderator: David Rodnitzky, CEO, PPC Associates
|10:00am – 10:45am||Email Reinvented
If mobile gets accused of over-promising, email sits in the background quietly over-delivering, powering life, wondering why it gets taken for granted. No more. One of the hotbeds of innovation is in the ever essential inbox. On stage are four companies, each with a different way to take email from essential to exciting. From the app store for email to complete web functionality, these presenters will have marketer or user looking forward to the future of email.
Moderator: David Scott, CEO, Market Fish
|10:45am – 11:25am||EDU 2.0 – Who Is Shaping the Future of For-Profit-Education
LeadsCon would not exist were it not for many great people and industries, one of them without a doubt being the enrollment needs of the for-profit-education sector. It’s an industry that grew out of a large need – adult learners who needed an anywhere, anytime format, something not available at traditional institutions. While the changes to Title IV funding have not always shown for-profit education in the positive light, there is a rebirth happening in the for-profit-education sector, from large not-for-profits having the tools to leverage their brands to hyper-focused education startups creating a new breed of learners. Join us for a fresh look at and the bright future ahead for-profit-education.
Moderator: Brad Hargreaves, Founding Partner, General Assembly
|11:25am – 12:00pm||Startup Showcase – Vertical Businesses Breakthroughs
The year of lead gen continues not just with infrastructure to unlock new markets but businesses already doing so. In this edition of Startup Showcase, meet four new companies, each bringing customers to companies in segments that have not been efficiently and effectively connected in the past. They are proving that it is both an exciting time to be in lead gen, and there exists lots of room to innovate and grow.
Moderator: Rory Holland, President, Holland Interactive, Inc.
|9:00am – 12:00pm||Breakout Sessions – All About The Call|
|9:00am – 9:20am||Call Center 101
As the lead generation market has grown, so too has the role of the phone. As recent as a few years ago, the majority of calls took place in-house, focusing almost exclusively on converting a lead. Today, the call landscape resembles very little of its previous iterations, and despite the mass usage, there is a surprising lack of information. Not any longer.
Presenter: Joey Liner, Co-Founder & EVP of Sales, DoublePositive
|9:20am – 10:05am||Dispelling Myths and Addressing Concerns – Training, Compensation, Compliance, QA
There is a reason that companies talk to users over the phone. It’s a super powerful medium – real-time, interactive, and textured. That power and the perceived lack of transparency can also make third-party call center relationships feel higher risk than other forms of acquisition. Fortunately, there have been great advances in technology and process to help maximize the upside while minimizing the downside. Our experts take you through some of the often thornier issues and how to not have them cause you any operational snags.
Moderator: Terrence Thomas
|10:05am – 10:40am||Making it All Work – Implementation and Evaluation
As the opening sessions in the “All About Call” track illustrate, the world of the call has many moving parts, but the complexity which may also seem overwhelming comes with it fantastic opportunities to propel customer acquisition businesses forward. In this session, it’s time to put the building blocks together and leave this LeadsCon with a game plan in place.
Moderator: Philip S. Friedman, CEO, Click2CallNetwork
|10:45am – 11:25am||Pay Per Call’s Roll in a Call Verified World
With so much talk in the past year, both good and bad, about call verified leads and the increasing role of third-party call centers within lead gen, it’s easy to forget about the whole wide world of non-call center technologies that are completely transforming marketing and markets themselves. Among the most impressive innovation is happening here, and these companies are showing that the phone number is anything but antiquated.
Moderator: Adam Burrows, Vice President of Business Development, ServiceMagic
|11:25am – 12:00pm||Co-reg, Destination sites, and Up-sells, “Oh My!”
The profit motive almost guarantees that some less than sustainable behavior will occur or that some existing tactic will be co-opted in a manner not originally intended. What happens then? Is it fair for entire channels and methodologies to be lumped in with the bad apples? How can you even know the difference between good and bad? Is it a fine line or a very clear delineation? Come and take part in this exploration.
Moderator: Jonathan Pompan, Attorney at Law, Venable LLP
|9:00am – 12:00pm||Sponsored Workshops|
|9:00am – 9:45am||Recover Lost Revenue Through Email Acquisition and Retention
Presented by: ShoeMoney Media Group
You spend lots of money and resources on buying leads and getting people to your website. But, how do you convert those consumers into customers? In this session, you will discover how to build a one on one relationship with your consumers through email and learn how to turn them into long term customers.
Presenter: Jeremy Schoemaker, Founder, Par Program INC
|9:00am – 9:45am||Guaranteeing ROI and Accountability: The Benefits of Online Channel Integration
Presented by: MediaWhiz
The holy grail of digital marketing is a guarantee of results for brands. In this informative session, MediaWhiz and its clients discuss how marketers can utilize performance marketing to deliver actionable and quantifiable results while maintaining brand integrity and ensuring compliance in an increasingly litigious online environment.
Presenters: Jeremy Leonard, Senior Vice President, Strategy & Operations, Mediawhiz
|10:00am – 10:45am||Clean Lead Generation in a Sometimes Not-So Pristine Affiliate World
Presented by: SmarterChaos
Is lead generation still reserved for insurance, work at home and debt consolidation with CPA Networks and black hat emailers, or can advertisers and agencies build programs that reach main stream affiliate marketing websites? Can Fortune 500 companies use lead generation to build their brands? Is Lead Generation like regular Affiliate Marketing? SavingStar.com and SmarterChaos.com discuss building high yield lead generation programs through affiliate partners.
Presenters: Matt Frary, Founder/Chief of Chaos, SmarterChaos
|10:00am – 10:45pm||Upgrade Your Toolkit With the Power of Voice
Presented by: Twilio
Learn best practices for call tracking that will increase the value of your web leads exponentially. Emphasis will be on powerful, easy-to-use tools that cost only pennies per lead. Expanding on Jeff Lawson’s talk, we will discuss potential implications for call tracking in a post-PC world.
Presenter: Rob Spectre, Developer Evangelist, Twilio
|11:00am – 11:45am||Call Optimization–Best Practices Converting Leads into New Business
Presented by: CallerReady
Advertise-Generate Leads and Calls-Connect and Convert – sounds straightforward right? In this session you’ll learn how to easily implement best practices guaranteed to improve your Marketing ROI. Break through the speed-to-lead barrier: Call-Me-Now and Schedule-A-Call, Call every lead: Guaranteed-Lead-Responder, Convert 24×7: Schedule-IVR™/Custom-IVR and Distribute calls to your best available representative: BestRepFinder™
Presenter: Joe Charlson, CEO & Founder, CallerReady LLC
|11:00am – 11:45am||Lead Distribution Solutions: Real ROI We Can Prove!
Presented by: ClickPoint Software
How your leads are distributed is as important as their quality. Learn to better qualify, score and track leads to increase conversion, decrease costs and improve ROI in just 90 days; ClickPoint Software will show you how. Easy to use, powerful and robust lead distribution: LeadExec 4.0.
Presenter: Gabriel Buck, Chief Executive Officer, ClickPoint Software
|12:00pm – 1:30pm||Lunch|
|12:00pm – 5:00pm||Exhibits Open|
|4:00pm – 5:00pm||Wrap-Up Reception in Exhibit Hall|
|5:00pm – 10:00pm||Exhibitor Move-Out|
|10:00pm – ???||Official Conference After Party|